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How about Evergrande brand?
Evergrande is a famous real estate developer in China and one of the large enterprise groups in the real estate industry in China. Established in 1996, Evergrande Real Estate has become one of the most powerful large-scale real estate enterprises in China after more than 20 years of development. Evergrande's business covers residential development, commercial real estate and leasing business. , and its performance has been in the leading position in the industry for a long time, and it has a wide range of project layouts in many cities.
Evergrande Real Estate pays attention to product quality and strives for high-quality architecture and design in real estate project development. Evergrande has a certain reputation in building quality and construction technology, and many projects have won awards and recognition from the construction industry and real estate industry. As a well-known domestic real estate brand, it has high brand influence and recognition. The company actively carried out a large number of advertising and marketing activities, which made Evergrande brand deeply rooted in people's hearts.
The scale and responsibility of Evergrande
Evergrande invested in sports and sponsored a Super League football team, which further enhanced its brand image. In the process of development, it has accumulated a considerable financial scale, but it also faces debt risks. Due to the cost of land acquisition, financing and investment, the company has a large debt. However, Evergrande Real Estate has been actively taking measures to reduce the debt risk, including sound financing strategy and fund management.
Evergrande Real Estate actively fulfills its corporate social responsibility, participates in various charitable activities, and pays attention to education, environmental protection and poverty alleviation. Evergrande also pays attention to scientific and technological innovation, actively introduces advanced technology and management experience, and constantly enhances the competitiveness of enterprises. It should be noted that Evergrande, as a large enterprise group, will also face some challenges and disputes in the development process. For example, the company's debt pressure and profit model have been questioned.
Reference to the above content: Baidu Encyclopedia-Evergrande Real Estate
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