At the same time, as the sponsoring department of the company's internal magazine, it must have professional awareness and provide the necessary conditions for the company's internal publishers to ach

At the same time, as the sponsoring department of the company's internal magazine, it must have professional awareness and provide the necessary conditions for the company's internal publishers to achieve professional operation. But unfortunately, first of all, a large number of companies do not understand the operating rules of newspapers and magazines and do not bother to understand them, so they cannot meet the needs of professional operation of corporate internal publications; secondly, some corporate internal publishers do not try to strive for The conditions for professional operation, and even the conditions required to operate an internal enterprise magazine, are not known, which in turn restricts the quality of the internal magazine to a great extent, thus affecting the overall advancement of the enterprise's internal magazine business. 5. Contents of internal corporate publications. This is a very challenging question, because content determines everything, at least mainly the content determines whether the company's internal magazine is liked by people within the company, and furthermore, it can also attract the likes of some people who have one or another relationship with the company. , and even attract more social readers. For internal publishers, this is indeed a very technical matter. If there is too little corporate content, at least in the corporate sector, it will not pass the test. If there is too much, it will become a pure promotional material, no different from a blackboard newspaper. Especially if you reflect too much on the company, it is impossible to avoid singing praises for the company all the time. But this does not mean that the more external content, the better. First of all, what is external content itself cannot be determined; secondly, in this era, people including employees have many ways to obtain various information and knowledge. Then, the idea of ??trying to use the content of the company's internal magazine to attract readers is probably very naive. Therefore, it is enough for the company’s internal publications to have a few articles and paragraphs of text that can be read and liked by people. Another insistence, in our opinion, is aestheticism. A corporate internal magazine should have an aesthetic feeling. As long as it is aesthetic, even if some readers will not be immersed in the text, they will at least be immersed in a kind of aesthetic feeling because of an internal corporate magazine. In the experience of beauty brought by it, at least at that moment, I identified with this company. This is enough to make us happy. As for the content of individual corporate internal publications that seem to be public and attract the attention of some corporate internal publications, this should be an individual phenomenon that is worthy of discussion, but there is no need to imitate it. Because firstly, these internal corporate publications may be just experimental works by some internal publishers who have a strong attachment to external publications. Perhaps in a strict sense, they are not internal corporate publications; secondly, such internal corporate publications are probably also published on the wall. Flowers bloom outside the walls; thirdly, such an internal corporate magazine may only be born in such an enterprise. In short, they are an alternative among corporate internal publications. Alternatives have their reasons and meanings for existence, but we don’t have to dye our black hair yellow in order to learn to be alternative. 6. The marginal existence of internal corporate publications in enterprises. There are two points worth noting about the marginalization of corporate internal journals. First of all, corporate internal publications, and of course internal publishers, are in a marginalized position in most companies, which is an "embarrassing" existence. The role of corporate publications and corporate publishers in the enterprise is both clear and vague. Some companies seem to value corporate publications, but in fact they may not be able to put internal publications in the position they should have, so they cannot give them to the company. Internal publication work provides the necessary support to maintain this important presence. This has largely restricted the enthusiasm of corporate internal publishers and hindered the innovation of corporate internal publications. Secondly, if the above marginalization is an unreasonable marginalization, as an internal corporate magazine and its publishers, we must actively strive for another kind of marginalization, that is, to strive for the realization of corporate internal publications and corporate internal publishers’ A relatively independent position in the enterprise. Corporate internal publication work is a rather special kind of work. The marginalization at this time means that the internal publication is far away from the center of the enterprise, which means that the internal publishers can use a relatively independent marginalized identity to observe and comment on the enterprise. , and this gesture itself illustrates the quality of the company itself. This is also the gap that China's corporate internal publications must overcome if they want to achieve greater development. This leap of course depends on the efforts of internal journalists, but most importantly, it depends on the self-improvement of Chinese enterprises in the development process, including the degree of enlightenment of the enterprise, as well as the overall progress and maturity of the enterprise in a cultural sense.In other words, as corporate internal publishers, we should believe that China's internal corporate publications are exploring the possibility of maximizing the value of corporate internal publications in practice. Although we cannot scale up this exploration yet, we have seen that, driven by a group of advanced corporate internal publications, corporate internal publications are advancing at a speed that we cannot imagine. With the development of Chinese enterprises, corporate internal publishing will increasingly become a profession, and corporate internal publishing people will also become people with professional status.