Ask the new story again: the current employment status and development prospects of the Master of Journalism and Communication. (Compare Hunan Normal University VS Shenzhen University New Communicatio

Ask the new story again: the current employment status and development prospects of the Master of Journalism and Communication. (Compare Hunan Normal University VS Shenzhen University New Communication Institute)

Register (Prestigious School·Journalism and Communication Postgraduate Entrance Examination Network) Log in to the forum to search for help Prestigious School·Journalism and Communication Postgraduate Entrance Examination Network? Postgraduate Entrance Examination Experience? 2011 Journalism and Communication Postgraduate Entrance Examination Situation Policy and Employment Analysis 2011 Wuhan University Communication Materials 2011 Wuhan University Journalism Materials 2011 Sichuan University Journalism and Communication Materials 2011 Zhejiang University Journalism Materials 2011 China Communication Professional Course Materials

2011 Xiamen University Journalism and Communication Materials Purchasing Professional Course Reference Bibliography 2011 Journalism and Communication Postgraduate Entrance Examination Group Professional Course Materials Requirements Registration and Purchase of Professional Course Review Materials

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2011 Journalism and Communication Postgraduate Entrance Examination Situation, Policy and Employment Analysislt; Click to copy the address of this post and recommend it to your friendsgt;

Since the mid-1990s, journalism and communication education have become more and more popular in China. With normal development, the scale of journalism education in the original "big boys" such as Renmin University and Fudan University is constantly expanding, and various local colleges and universities have also launched journalism education. What is particularly eye-catching is that the two most famous institutions of higher learning in China, Beijing Universities and Tsinghua University have also successively opened schools of journalism and communication. Before 1994, there were 66 journalism majors in China. From 1995 to 1997, 35 were added. From 1998 to 1999, another 23 were added. From 2000 to 2001, there were 104 new majors. That is to say, there are already professional programs More than 230 points. It is estimated that the number of undergraduate and junior college students majoring in journalism across the country currently reaches 40,000 to 50,000.

The goal of journalism education is mainly to meet the needs of communication media. In the past 3 to 5 years, the Chinese government will continue to pursue the policy of controlling scale, optimizing structure, improving quality, and increasing efficiency for news media. The media will basically maintain its current scale, and the demand for journalism graduates will be limited. According to surveys, media in economically developed areas such as Beijing, Shanghai, and Guangzhou have nearly reached saturation for talents with bachelor's degrees engaged in general news gathering and editing work, and will no longer recruit college-level graduates in the future. At the same time, various non-journalism graduates are also flocking to the media hoping to get a piece of the pie. Research shows that among the approximately 500,000 news practitioners before 2000, only 30,000 were from the journalism profession, which means that 95% of the practitioners were from other professions. "Beijing Youth Daily" recruits reporters every year, and the ratio of registration to employment is about 50:1.

In order to alleviate the contradiction between oversupply and demand caused by the excessive development of professional points, the Ministry of Education has repeatedly proposed that journalism majors are long-term majors and the scale of development must be appropriately controlled. On the basis of this, we strive to improve the quality of graduates. But with little success. Of course, the increase and expansion of media within the policy scope still gives a certain space for news talents. According to a recent survey, the most urgently needed talents in the Beijing market are media, consulting and other industries, rather than those in previous years. IT and business industries. It’s just that the market has higher requirements for news talents.

Employment: media, government agencies, enterprises, universities

There is currently a popular saying that "journalism research has entered the era of mass communication research". Because this statement is relatively general, people It can be understood in many ways: traditional journalism and communication coexist; traditional journalism is completely replaced by communication; traditional journalism is transformed into a new look and system of journalism. What exactly will happen requires in-depth research and more practical development to prove. However, we believe that while absorbing and drawing on the theoretical achievements and research methods of communication science, the Journalism Society will get rid of the shackles of traditional models and develop into a new theoretical system that meets the needs of the times.

First of all, there are essential differences between journalism and communication in the nature of their disciplines. The difference between journalism and communication is by no means just the size of the research scope. If so, then journalism departments can realize the transition from journalism to communication as long as they strengthen research on media such as radio and television in addition to traditional journalism majors. . Journalism is an applied discipline of humanities, and communication is an applied science of social sciences. They belong to different fields. Humanities are disciplines, not sciences. The humanistic nature of humanities is reflected in the fact that it embodies people's ultimate concern for themselves, it explores the value of human existence and the spiritual expression of human nature, and it takes issues such as faith, emotion, morality, and beauty as research objects. Position is subjective rather than objective. From this perspective, the core viewpoint of journalism is that news value is the embodiment of humanistic characteristics. The reason why social science is called science is that the human behavior and social phenomena it studies contain inherent laws. These laws can be found using objective observation procedures and analysis methods, and these laws can be tested. What communication studies studies is the operating rules of social information systems. From this point of view, journalism and communication studies each have their own existence value and development path, and they cannot replace each other.

Secondly, although communication studies are coming fiercely, they have not yet replaced journalism. Judging from the rise and development of communication science, it originated from the needs of war propaganda, commercial public relations activities, political elections and other activities, which are essentially contrary to the spirit of journalism. China's communication theory and practice are still in their infancy. The existing theories are all imported and directly introduced from the West. While we appreciate its potential huge social significance, we have not found a way to apply it to China's actual situation. Communication The localization of learning is now the most vocal issue in the academic world. As someone ridiculed, communication is a basket that can hold anything. It is precisely because our in-depth and unclear research on communication leads to a generalized understanding of communication. Both communication and journalism are facing the challenges of the times and realistic pressures. They should learn from each other and develop and improve together.

my country’s traditional journalism is journalism that is full of political labels. From basic theory to news business, it emphasizes the difference from Western bourgeois journalism. As a result, journalism has no unique rules. The academic research conducted by our country's journalism scholars has become "self-talk", unable to communicate with international colleagues, and it cannot be said to be in line with international standards. The introduction of communication studies has opened up an international perspective for the study of journalism theory