How to run a teahouse

The initial plan for the establishment of the tea restaurant, even if the singer faces graduation or resignation due to various circumstances, the operator also has a lot of room for operation. Simply changing the layout of the store can update the tea restaurant into a tea house, a private kitchen tube and so on. Throughout the small and medium-sized investment market, there is almost no more flexible entrepreneurial model than tea restaurants. First, the market prospect Tea restaurant is a relatively advanced dining place. Chinese food includes porridge, noodles, noodles, rice, snacks, stew, barbecue, stir-fry, hot pot and so on. Western food includes Korean food, Japanese food and French food. Suitable for young people, couples, business people, college students, etc. A person who pursues the taste of life. High-quality and diversified food collocation, combined with member management system and certain marketing promotion activities, is a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry. II. Investment standard and return 1, amount budget. Investment can be based on the funds, consider opening three levels of tea restaurants: community stores, standard stores or flagship stores, with a total investment of 80,000 yuan, 6,543.8+10,000 yuan and 6,543.8+0.5 million yuan respectively. It is best to take 70% of the total investment as the actual investment and 30% as the reserve fund to deal with the follow-up investment and emergencies after opening. Investment in standard stores is 6,543,800 yuan, including store rent of 20,000 yuan (about 100 square meter); Elegant and modern decoration, about 30 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 20,000 yuan; All kinds of tea, food and fruit are 20 thousand yuan. 2. Income assessment. The tea restaurant is open every day 14 hours, and receives customers on average every day 150 people. Each person spends 25 yuan, and the daily turnover can reach 3750 yuan. Calculated according to the net profit rate of 20%, 750 yuan earns a profit every day and more than 20,000 yuan every month. The investment cost can be recovered within half a year, and the profit in the first year can reach more than 654.38 million. Iii. Preliminary preparation (1) business opening certificate: registration of fire protection, health, environmental protection, industry and commerce and taxation departments. (2) Personnel recruitment: you can use websites, catering training schools, newspaper advertisements to recruit people or clients. (3) Menu design: The menu design of a tea restaurant should be designed according to the operating characteristics of the store. You can attach store promotional advertisements and regular event advertisements to the menu. (4) Cultural concept: including business philosophy, core values, service spirit, work attitude, target responsibility, etc. Fourth, location 1, rejecting the business circle. It is not that the business circle is not good, but that the investment cost is too high, which increases the load of the early operation. For example, Mr. Qiu, the owner of Dongguan Athens Tea Restaurant, is eager for success. He invested heavily in a tea restaurant in a local prime location, with a monthly rent of 6.5438+0.5 million yuan. Later, it was attacked by high-end tea houses, Starbucks and local fast food chains, and closed down in less than half a year. 2. For the investment with limited funds, the following two points are mainly considered when selecting the site: (1) the location where companies and office buildings are relatively concentrated. Consumers in this area are mainly white-collar workers, and their spending power is no less than that near the business district, but the rent is much cheaper. For example, Miss Li from Jiangsu invested 6,543,800 yuan to open a tea restaurant on the second floor of an office building, which mainly consisted of Chinese set meals, cakes, ice cream and coffee, and the per capita consumption was 654.38+ 05 ~ 20 yuan, which was equivalent to the cost of cooking shared by three people. Because of the elegant environment and close dining, the advantages of tea restaurant are self-evident, so Miss Li's tea restaurant business is quite good, with a net profit of 40 thousand yuan a month. (2) Residential areas or areas where colleges and universities are relatively concentrated. If the tea restaurant can provide a comfortable environment and the price of food is controlled within 150% of that of ordinary fast food restaurants, it can effectively attract couples and white-collar workers who are not starting businesses at home, and the rent of such lots is lower than that of the tea restaurant near the office building, which greatly reduces the upfront investment. V. Decoration 1. Under normal circumstances, the decoration design of tea restaurants must be concise and lively, giving people a natural and comfortable feeling. Large floor-to-ceiling glass should be installed on the side near the road, which can not only let customers see the bustling streets, but also let pedestrians see elegant restaurants and shops; Soft clothes and lighting should match the colors of tables and chairs, preferably warm colors. The renovation cost shall be controlled within 200 yuan/m2. 2. Decoration details. In order to improve the service quality, a TV and an antique bookshelf must be placed in the tea restaurant; Mark the words "please wash your hands for your health" next to the sink; It's best to design the cashier as a bar, such as paper towels, leaflets, lighters with the address of the tea restaurant, cash registers, etc. On the stage, and behind the stage, all kinds of wine, decorations and hanging wine glasses can be placed, leaving customers with a relaxed and thoughtful first impression. Additional: the special position of the wall in the store is decorated with 3D pictures, giving customers a unique stereoscopic vision experience! 3. Personalized design. Every tea restaurant should have eye-catching design, such as designing a message board or sticker area on the small stage in the hall to facilitate the communication between customers and tea restaurants and customers; You can also consider adding smoking rooms and children's entertainment areas according to the size of the venue. Note: Tea restaurants must take ventilation and fire prevention measures. 4. The most important decoration-the kitchen. Ms. Feng Xin, owner of Guangzhou Aiyuan Tea Restaurant: As far as I know, some tea restaurant operators only pay attention to the decoration of halls and private rooms in order to save decoration costs, which reduces the decoration cost of kitchens. Actually, this is a misunderstanding. The function of the kitchen in the early stage of tea restaurant operation is not obvious, because the passenger flow is small, but in the later stage, when the dishes in the store can attract more and more customers, the kitchen design is not standardized, the equipment is backward, and a slow serving speed may lead to the loss of tourists. 5. The kitchen must be designed by a professional design company: (1) The factory year number, product processing accuracy and steel plate thickness of kitchen utensils must be checked to ensure cooking safety; (2) It is best to install 100× 100 dark absorbent floor tiles on the ground; (3) The kitchen should have "two lanes and two doors" to ensure the smooth entry and exit of staff; (4) The area ratio between the kitchen and the whole dining room should not be less than 1: 0.3, and it should be sound-proof, heat-insulating and odor-proof; (5) In addition to air conditioning system, power supply voltage and other equipment, the number of stoves should be set according to the specification that one stove can serve 4-6 people. In short, we must ensure the safety and environmental protection of kitchen operation. 6. Business strategy 1. The management of food-matching tea restaurant can learn from the management mode of fast food restaurant, which integrates dinner, western food, fast food, hot and cold drinks and fruit platter, with good environment, fast food, rich varieties and low price as the highlights. In addition to providing a variety of Chinese dishes and local specialties, Korean cuisine, Japanese cuisine and western-style cakes can also be provided. According to the chef's level. As the main income source and business lunch of the restaurant, it is best to provide customers with a drink or a bowl of soup for free. 2. Publicity methods With the increasing number of people investing in tea restaurants, investors must have an overall plan for their own operations before investing, and must consider multiple sets of publicity programs. (1) An activity bulletin board with a length of 3m and a width of 2.5m is set outside the tea restaurant, listing the dishes and special packages updated daily. (2) Advertise the appearance packaging in the newsstand within 500m or1000m around the tea restaurant, and pay the owner of the newsstand the advertising rent of 100~200 yuan for one month. You can also put a stack of tea restaurant leaflets in the newsstand for customers to collect. The name, concept, direction and distance of the tea restaurant can be printed on the packaging advertisement. (3) Tea restaurants near office buildings can distribute a large number of leaflets. If there are few customers entering the store, you can add daily dishes to the leaflet and carry out ordering service. (4) Using leisure time to distribute in-store catering advertisements, you can send special personnel to deliver orders for office buildings, stores and shops. Note: Many fast food restaurants offer ordering service. If a tea restaurant intends to operate this mode, it is necessary to ensure that the quality and taste of the dishes are only a handful among its peers, and it is necessary to "reduce the price" as much as possible, such as canceling the gift of drinks and fruits, so that the take-away price of the set meal is equivalent to that of ordinary fast food restaurants. Tea restaurants in residential areas or near schools can post in various campus network forums or community owners' forums, and release information on activities such as tea restaurant dishes, "weekend special meals for two" and "community family meals". (4) If there is a stage, you can contact the singer at night, 100 yuan/hour. Taiwan Province tea restaurant brand Liangmuyuan Chongqing Branch has a resident singer whose stage name is Liu Xian. Because of her excellent singing skills, many customers especially support her. Every week on the day he takes office, the turnover of the tea restaurant will increase by 25%. (5) Contact with various knowledge lectures with relatively low expenses, such as cosmetics lectures, color matching lectures, and marriage knowledge lectures. The most important thing is to spread the news that there is a lecture in this tea restaurant and attract more customers. At the same time, it should be noted that it is best to arrange the lecture in a separate room so as not to disturb other consumers. Seven. Membership management system The membership system of tea restaurant is a very effective way to accumulate customers. Membership system should not use consumption accumulated to a certain amount to enjoy discounts or charge free cards. It is best to pay in advance, such as recharging 200 yuan at one time and enjoying a 10% discount; Recharge 500 yuan and enjoy a 20% discount; Recharge 800 yuan and enjoy a 15% discount. This can not only quickly stabilize customers, but also alleviate the financial pressure often encountered in business through the pre-stored consumption cards of customers. For example, Mr. Zhou of Zhejiang Heart-to-Heart Tea Restaurant: My membership system is relatively successful in the use of stores. In addition to sending cards and flowers to each member's birthday, Heart to Heart will also inform members to come to the store to collect birthday gifts one week in advance; A QQ group of members has also been established, and weekly activities of members are published in the group space, as well as members' mood edition, members' friends edition, members' complaints edition and members' suggestions edition. The aim is to ensure that members' suggestions and opinions can be understood at the first time, thus improving service quality. Eight, the details are king (1) attitude. Waiters should always smile at work. (2) etiquette. Including the host, you must master the basic greeting etiquette, address etiquette, instrument etiquette and greeting etiquette. (3) Strengthen memory training. Remember the dining habits and common dishes of regular customers, and let them feel supreme respect. In short, as long as the investment can grasp all kinds of opening skills, management methods and details, a tasteful and fashionable tea restaurant has many possibilities in the future, and the only impossible thing is to be eliminated by the market.