Simple project plan

Simple Project Plan 1

1. Project Introduction:

"Longjiang Automobile Network" is a B2c e-commerce automotive website. With the maturity of Internet broadband and technology applications, it is foreseeable that e-commerce will become the mainstream of Internet popularization and application, will definitely affect the lives and economic behavior of thousands of households, and increasingly become an important form of social business activities.

Throughout the domestic Internet automobile websites, China Auto Network, Pacific Auto Network, China Auto New Network and the three major portals Auto Network are the main distribution centers for B2C e-commerce automobile networks, occupying the largest share of online automobile commerce. Partial share. In addition, there are still hundreds of small B2C automobile websites in China. Due to limitations in scale and capabilities, they are developing slowly and struggling to maintain the status quo and ruthlessly compete for the few remaining shares. What's more, many people who have abundant resources and information and hope to carry out online automotive commerce through the Internet are unable to find the threshold to enter B2C e-commerce, or are still afraid of the bubble economy of the Internet and cannot give up. However, when consumers browse and purchase online, they find that many car websites still lack relevant car model data (many only provide news in the automotive industry), and they cannot find the car model parameters or dealer introductions they want to know in a timely manner.

The so-called special services of the website. The emergence of "Longjiang Automobile Network" aims to change the situation of difficulty in providing special services and develop special website columns. Attract the attention of car enthusiasts and car dealers through special columns. Avoid the sharp edges of other automobile websites, form your own brand and service barriers, increase the difficulty of entry, maintain existing advantages, and ensure stable and rising performance.

2. Industry status quo analysis and market demand forecast:

The "Longjiang Automobile Network" website of New Concept Automobile Service Co., Ltd. was established on February 28, 20xx. We first launched this website Do some analysis.

Introduction to Longjiang Automobile Network: We have 4 years of rich experience in the field of large-scale automobile websites and are committed to building the most professional automobile website in Heilongjiang Province and even China. Provide professional services covering more than 2,500 cities across the country for settled merchants.

Longjiang Automotive Network Services: An automotive business platform with complete functions and rich display information; an online sales system for enterprises; an open remote customer management and website purchase and sales system for individuals; powerful search engine support.

The investment scope of Longjiang Automobile Network: website advertising, car dealers and merchants, consumer group purchasing, auto parts purchasing platform Chengxintong membership, corporate website construction, server rental and domain name registration and other services .

The development idea of ??Longjiang Automotive Network originated from when Wang Juntao left my8848 and cooperated with Xidan Shopping Mall to develop igo5. In one sentence, it can be summarized as: using its own platform advantages to attract merchants to move in for online sales (whether the merchant has a website or not) can), enrich their own information resources and achieve a win-win situation, which is the so-called commercial street model.

Let us analyze the profitability of the Longjiang Automobile Network model. The first is the website advertising revenue of major manufacturers. It is estimated that the monthly profit is about 20,000 yuan, and there are many potential merchants, which will become one of the important sources of profit for Longjiang Auto.com; the second is the revenue from brand operations. Longjiang Auto.com operates Properly done, it will become another iconic brand among automobile websites, and its operation and promotion model will become a new model, with huge brand value; thirdly, merchant service income, including merchant settlement, auto parts purchasing platform membership fees, and organizing automobile group purchases. Car-buying consultancy services and many other contents are provided. It can be seen from this that automobile websites have unlimited business opportunities, focus on innovation, and are good at capturing blank spots and new trends in the market. The earlier you intervene, the more profitable you will be.

In summary, the advantages of Longjiang Automotive Network are: it has strong brand, experience, technology and resource advantages, strong promotion of new products, can be short and fast, suitable for large merchants and high demand Merchandising. Longjiang Automotive Network also has shortcomings and areas for improvement: Companies or enterprises that already have websites must abandon their existing websites if they join Longjiang Automobile Network; the auto parts purchasing platform Chengxintong membership fee is not low, which will block many individuals or small businesses; Competition among businesses in the same industry is not protected and can easily lead to vicious competition; Longjiang Automobile Network is very ambitious and determined to include all small and medium-sized automobile websites and businesses, with the potential to unify the country.

As we all know, industrial monopoly and excessive concentration are dangerous signals to various small and medium-sized "retail investors" and must be guarded against.

China’s automobile consumer market and its characteristics

With the advancement of China’s reform and opening up and more than two decades of rapid economic growth, the income of Chinese residents has increased significantly. The per capita net income of rural households reached 2,366.4 yuan in 20xx, an increase of 4 times compared with 1978, with an average annual growth rate of 7.28%; the per capita disposable income of urban households reached 6,859.6 yuan in 20xx, an increase of 3.16 times compared with 1978 , the average annual growth rate is 6.4%. Incomes of residents in big cities are increasing faster. The proportion of urban residents' consumption expenditures spent on food and clothing is decreasing year by year, while the portion spent on medical care, transportation and communications, entertainment, education, cultural services, and housing is increasing year by year. The savings of urban and rural residents reached 7,376.24 billion yuan at the end of 20xx, and currently exceed 8,000 billion yuan, and the growth rate of savings is increasing every year. China has developed into an automobile consumer market with great potential. It is estimated that the number of households with the ability to purchase a car in our country currently reaches 7 million, and the number will reach 42 million in 20xx. By 20XX, China is likely to become the third largest automobile market in the world after the United States and Japan.

Judging from the actual purchase of cars, cars are a high-end durable consumer product with the lowest household ownership rate in China. With the continuous improvement of residents’ income levels and the introduction of the Chinese government’s policy to encourage cars to enter households, Especially in May 20xx, the price controls on manufacturing enterprises were relaxed, and various unreasonable fees that restricted demand were gradually eliminated and car loans were accepted by more and more people. Cars are rapidly entering ordinary households and beginning to replace home appliances as a new product. A generation leader in consumer goods. According to statistics from the National Bureau of Statistics of China, from January to July 20xx, the retail sales of automobiles in the wholesale and retail trade industry above designated size nationwide were 41.94 billion yuan, an increase of 45.4% over the same period last year, of which sales in July were 7.61 billion yuan, an increase of 75.3%, becoming The product with the fastest retail growth among all types of commodities. Due to the rush to buy cars, some cars are out of stock, and some brands require advance booking, resulting in the current booming sales situation in the market.

Nowadays, more than 50% of consumers choose to use online media to learn about the performance, technical parameters, price, and dealer details of the car they choose before buying a car. In this way, automotive professional websites have become their first choice.

3. Feasibility Analysis

Column features: Longjiang Automotive Network has concluded which columns are more popular based on long-term tracking analysis of visitors. We independently developed the "Driver" There are several major columns such as Mock Exam System, New Car Price Inquiry System, Car Model Inquiry System, Used Car Trading System, and Auto Parts Purchasing Platform. In particular, the driver simulation test system was the first to be launched on the Automotive Network and was well received by netizens. It is very popular and has become the target of imitation by many automobile websites.

Visitor purpose and implementation method: "Longjiang Automobile Network" is a platform that connects online consumers and manufacturers. Visitors can learn about the information of each franchised manufacturer through "Longjiang Automobile Network" Products and prices. For products that you need to know more about or purchase, click to enter the release page of the manufacturer or enterprise for operation. Large-scale professional automobile websites have become "my" first choice when purchasing a car.

4. Project content and functions

1. Website overview:

The "Longjiang Automobile Network" website is a B2C e-commerce automobile website, the core of the website It is still the classified display, introduction, dealers, reviews, etc. of various models. When the main parameters of each model are introduced on the website, the exclusive dealer of the model will be indicated. Click on the dealer to view the dealer's detailed information.

Another important content of the "Longjiang Automobile Network" website is the auto parts procurement platform, including trade opportunities, product display, corporate directory, talent recruitment, industry news, and auto parts procurement platform based on information services. , establish a complete, user-oriented online trading system. Building an online trading platform, information release platform, work platform, and automatic website building platform will help auto parts manufacturers, enterprises or traders accurately grasp the pulse of the market, quickly contact more customers, simplify the transaction process, increase transaction speed, and reduce transaction costs.

At present, the auto parts procurement platform has more than 1,300 auto parts company websites and product information, and receives 2,000 inquiries and contacts from auto parts customers from more than 100 countries around the world every day. Provide online business solutions for auto parts companies with high-quality services, unique service system and network technology.

2. Column arrangement:

Home page: Navigation of each column, picture and text display of key recommended products, popular search terms, site search, special product display, investment channels, large advertisements, etc.< /p>

Weekly: One issue per week, focusing on the products of one or more manufacturers and enterprises, or carrying out theme promotion activities closely related to current affairs and life themes; users who subscribe to the e-magazine can receive the weekly weekly regularly

Investment: In the initial stage of website promotion, the investment column focuses on introducing the characteristics and benefits of Longjiang Automotive Network, promoting the concept of online chain sales, encouraging new merchants to join, and providing investment contact information

Visitors You can register as an ordinary member of the website, post comments, vote, and raise comments or questions about the displayed products.

Filling the gap in the Internet industry, the brand value is huge; building an online sales platform for merchants.

Longjiang Automobile Network currently has more than 400 types of price and detailed parameter introductions, which can meet the needs of visitors online. In July 20xx, Longjiang Automobile Network released a new car price inquiry system , after it was released online, it was widely used by users, which greatly increased the popularity of the website. (Weifang Search Branch, Anhui Automobile Network, etc. are still using our system) In December 20xx, a new driver online simulation was launched The examination system has been well received by the majority of netizens. The website underwent two major revisions in May 20xx, and integrated some columns, deleted the previous information platform column, added a second-hand car transaction column and a second-hand car transaction column launched in August 20xx. Auto parts purchasing platform column, Longjiang Automobile Network’s tomorrow will be a better tomorrow! Simple project plan 2

1. Cover page

This is an easily overlooked part.

There are many organizations that believe content is more important than form.

In fact, form can better express content.

In addition, the project plan is also a very important window for funding agencies to understand and understand us. If you show professionalism and rigor, you will definitely get extra points.

The cover can simply write the project name and date, or it can also include the following information: project name;

Applying (executing) agency;

Correspondence address ;

Telephone, fax, e-mail;

Contact (responsible) person;

You can also list bank accounts, lawyers, audit institutions and other information in on the cover page.

In addition, if you are raising money from an organization, it is best to add a simple cover letter at the front.

Since a project plan can be submitted to multiple funding agencies, a personalized cover letter should start with "someone from an agency" to show your importance to the agency. respect.

2. Project Summary (Overview)

This is the most important part, and it is also the first part that readers read and browse.

You must know that the project managers of the foundation receive a large number of application requests every day, and they may not have enough time to "read" all the project plans.

Therefore, the "summary" part of the project will be the decisive factor affecting the results of the "primary selection";

In the summary part, you should bring together all the information you think is important.

The summary generally includes: the background information, mission and purpose of the organization;

The problems to be solved by the project and the methods to solve them;

The capabilities of the project applicant and past successful experiences, etc.

It should be pointed out that although the project summary is placed in the first half of the plan, in fact, this part is written after all the plans have been written.

3. Project background, existing problems and needs

In this section, you need to introduce in detail the existing problems and why you want to design this project to solve these problems.

To fully explain the seriousness and urgency of the problem, it is best to provide some data, which can not only fully explain the problem, but also show your understanding of the project.

In addition, you can also use some real and typical cases to emotionally move readers and arouse their *cries.

It is necessary to explain the cause of the project, the logical causal relationship, the beneficiary groups and its connection with other social issues, etc.

Generally speaking, this part includes the following main information:

Project scope (problems and events, beneficiary groups);

Macro and social factors that led to the project Environment;

Reasons and reasons for proposing this project;

Other long-term and strategic significance;

4. Goals and outputs

After convincing the funding agency that the "problem" exists, clearly present your solution.

Collaboration between agencies is encouraged.

If you have other institutional partners, please state this clearly.

In this part you should introduce your project plan, the overall goals of the project, phased goals and tasks, and the evaluation criteria for each goal in detail.

The overall goal is a long-term, macroscopic, conceptual, and relatively abstract description.

The overall goal can be broken down into a series of specific, measurable, achievable and staged goals with clear time marks.

For example, "reduce illiteracy" is the overall goal, and "by October XX, enable 200 rural women to understand 1,000 words" is a specific goal.

The statement of goals must be very clear.

The most important thing is that the goals you set must be realistic.

Don’t promise things you can’t do.

Keep in mind that what funders want to see in a project completion report is that the project actually achieved these stated goals.

5. Benefit groups

In this section, you should give a more detailed description of the project’s beneficiary groups.

When necessary, you can also divide the benefit groups into direct benefit groups and indirect benefit groups.

For example, the direct beneficiary group of the capacity building project of the NPO Information Consulting Center is domestic NGOs and NGO practitioners, but the indirect beneficiary group is the service target of NGO.

Because through capacity building, ngo's service capabilities and efficiency have been improved, so that it can provide better, more and more complete services to its service objects.

Another example is a service organization for the disabled. Its direct beneficiary group is the disabled people, and its indirect beneficiary group is their families and even the entire society.

Many funders hope that beneficiary groups can participate in the project from beginning to end.

Especially in the design stage of the project, the participation of beneficiary groups is even more important.

You can list the activities of the beneficiary groups participating in the project in the attachment, including organizing seminars for the beneficiary groups to participate in, meeting topics, time, participants, etc.;

At the same time, also let Funders understand that your project is not only designed for the beneficiary groups, but also has broad support and recognition from them. Simple Project Plan 3

1. Project Background

Green and smart consumption concepts have led people into a healthy consumption era. In the future, people’s consumption trends will pay more attention to energy conservation and environmental protection. and intelligence. In the home furnishing market, while consumers are choosing traditional energy-saving sanitary ware and lamps to save energy, they are also not neglecting their requirements for "smart" living. Intelligent home decoration design can better realize people's needs for humanized homes and can also achieve energy saving effects. In addition, some domestic cities are now vigorously building Internet of Things projects, which will surely greatly advance the process of smart home industrialization.

2. Business requirements

What this project has completed is a smart home system, and its specific functions are as follows:

1. When the host is not at home and a guest comes to visit, the system will promptly record the guest's appearance and contact information and send it to the host in the form of a short message. The host can respond if necessary;

　2. The system monitors the environmental factors at home, and if there is any abnormality, it will promptly notify the owner via text message or phone call;

　3. Home appliances can be controlled according to environmental coefficients to meet environmental protection and energy saving requirements.

3. Project Outputs

The products after the completion of the project are as follows:

1. A functional core board with embedded chips such as mpu, SARAM, and FLASH , as well as USB, gpio and other peripheral interfaces, plus an LCD;

2. The operating system and applications are programmed on the board for users to use;

3. Already added A binary image of the operating system of the application;

4. A product development process document (classified by functional modules);

5. A product instruction manual

4. Implementation plan

The implementation of product development is mainly as follows:

1. We choose Linux embedded operating system as the main operating system, using 2.6. 30.4 kernel to realize the scheduling of each process;

2. We use the TQ2440 development board as the experimental board for our products, and the board already has various functional modules;

3 . We use the USB interface of the development board to connect an external camera to realize the function of collecting and saving video images;

4. We use the serial port of the development board to connect an external SIM800GPRS module to realize the sending and receiving of text messages;

< p>　5. We can use ARM's I/O to receive environmental coefficient data from external sensors.

6. We can use ARM's I/O to transmit control signals to external control circuits to control home appliances;

7. We can use the LCD on the development board to achieve this User UI interface, touch function;

5. Implementation plan

Implementation arrangements

6. Team management

Our development There are 5 people in the team: Pan Linxin, Ren Hongchao, Li Zhijie, Yu Jie, and Kong Yang.

The leaders of each module are as follows:

Team management:

a) A group meeting must be held every week, and the leader of each module reports on each The progress of the module and the problems encountered are recorded;

b) During the development process, each person in charge must write development documents, and would rather have documents than code;

c ) Every time the results and documents are delivered at the time, everyone will discuss any serious issues, and the team leader will decide whether to change the original plan;

7. Capital budget

Required materials As follows:

1. One copy of TQ2440 development board + LCD + gprs module + camera module from Tianzian Company;

2. One SIM card

3 . Several sensors for temperature, humidity, and sulfur dioxide

4. House rent, table and chair rental, and water and electricity bills for 5 months

5. Document printing costs

6 . Management fee (currently none)

The above cost is about 7,000 yuan (with moisture) plus labor fee, which is about 12,000 yuan (a monthly salary of only 200).

8. Feasibility Analysis

We mainly analyze from the following three aspects:

1. Technology, the even-numbered version of the Linux kernel is a stable version, and 2.6 has added preemption to the kernel compared to 2.4, which can fully achieve real-time performance.

Arm920t adopts simplified instruction set, Haval architecture, 5-level pipeline technology, etc. The 2440 has a main frequency of 400Mhz, which can fully meet the scheduling and running speed of product programs. The USB2.0 driver under Linux has been implemented a long time ago. The gprs module has also been implemented. LCD touch technology has matured many years ago. So there is no problem with the technical implementation of this product.

2． Economical, the cost of the product is around 12,000 yuan, which is already low compared to similar products. On the market, a small switch is priced at 198 yuan, a set of electric opening and closing curtains is priced at 1,453 yuan, and a fingerprint door lock is priced at 2,418 yuan. Yuan, a system is at least 10,000 yuan. It costs about 12,000 yuan to develop a system, but the cost of a single piece produced in batches should be less than 5,000 yuan, so our price has an advantage.

3. Market, this is where we are weak. The smart home market has gradually matured, and we are not the first to enter the market. However, the commercial housing market is expanding day by day, and the home furnishing market is also developing accordingly. House prices are rising steadily, and home furnishing prices are also rising. (Don’t scold me, I don’t want house prices to rise.) A person who is willing to spend 1 million yuan to buy a house, can he? I would be reluctant to pay an extra 1% to buy a smart home. Therefore, our market is still very broad. Simple Project Plan 4

Chapter 1 Nature of the Company

(1) Company Name

xxx Advertising Media Co., Ltd., xx Advertising Media Co., Ltd., xx Advertising Media Co., Ltd.

(2) Company nature

It is a media joint venture advertising company integrating production, agency, planning, creativity, investigation and consulting.

(3) Company purpose

To help customers obtain economic and social benefits

(4) Company goal

Implement personalization business philosophy to build an influential advertising company in the west.

(5) Entrepreneurial Concept

The company is currently in the research and start-up stage, but we have formed a policy, that is, actively explore the development model and direction at the beginning, Take a path with your own characteristics, through effective capital operation, start from attracting small customers at the beginning, establish good long-term cooperative partnerships with customers with a pragmatic attitude of striving for excellence, and gradually expand your experience and reputation, bit by bit Dividing what belongs to us and constantly surpassing ourselves is the key to the development of an advertising company.

(5) Company services

1. Professional advertising services provide our customers with specific and correct industry consulting services, including data survey information and analysis conclusions. This enables customers to invest more scientifically and rationally, and communicate with consumers in an all-round way. Establish an internal research institution, gradually create its own theoretical structure and knowledge system, and establish its own culture. Becoming a strategic partner with the media, acting as an agent and completely buying out a large amount of the media's advertising space and time. We will dump and sell advertising media to advertisers in one direction.

2. Provide customers with correct and scientific market research. There is no need for customers to run around. We provide customers with complete effect measurement services.

3. User benefits: We have business cost advantages due to our own characteristics. It can minimize the advertising budget required by customers and achieve truly high quality and low price.

Chapter 2 Market Analysis

(1) Market Description

The advertising industry is an emerging industry in my country. In 20xx, the number of advertising companies in my country was the highest In the past few years, the number of companies has continued to increase, the turnover and employees have continued to expand, and the growth rate has been considerable. The national advertising revenue exceeded the 200 billion yuan mark in 20xx. According to expert speculation, my country's GDP will grow by no less than 7% in 20xx and will reach more than 21 trillion yuan, and the national advertising business will be around 310 billion yuan.

(2) Target market

We divide the target market in the early stage of entrepreneurship into three categories according to regional characteristics: internal market in xx area, surrounding market in xx area, large regional market in xx, and long-term The target market is the xx area.

The internal market in the xx region is mainly represented by a complete set of VIs for various real estate projects, product advertising, shopping mall advertising and packaging.

The main performance of the surrounding market in the xx area is the production of outdoor billboards and wall advertisements in the surrounding counties and cities of xx. The main performance of the xx regional market is to provide market research, public relations activity planning, advertising services required for holding promotional activities for shopping malls or enterprises and institutions, as well as facade advertising for various small trade shows, sign production, outdoor advertising, etc.

(3) Target customers

In the initial stage, the target customers are mainly located in various builders, enterprises, shopping malls and storefronts in xx, xx and xx areas.

(4) Construction progress

It is expected that it will take one month to contact the advertising company from establishment, preparation to implementation. The first week is mainly used for fund preparation and early stage planning of the company. Starting from the second week, we will spend two weeks building the company from both the hardware and software aspects. In the last week, while improving the company's construction, we will contact Chengdu's business websites and some advertising and decoration companies, as well as advertising and decoration stores with relatively concentrated target customer groups, and strive to establish trade partnerships with them.

(5) Market development strategy

The first year of the initial stage of entrepreneurship

1. Our development model in the early stage

Plan ( 1): Contact some advertising and decoration companies in xx district to seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have media agency advantages, some have customer resources, and some have regional advantages. Through capital operation, we implement horizontal alliances, integrate resources, complement each other's advantages, reduce costs and eliminate risks. Groupization is an inevitable choice for the further development of China's advertising industry. Join forces in various ways to form a powerful advertising regional group. Through large-scale operations, complementary advantages can be achieved and operating costs can be reduced. This will help get rid of the repetitive and hesitant state of independent development of each small company, thereby improving the overall service level. This also greatly helped our company's early development.

Plan (2): If the alliance is unsuccessful, we can only base ourselves on the surrounding areas of xx in the early stage and seize various advertising businesses in the surrounding areas. We will mainly design and produce advertising signs, supplemented by some large-scale and Influencing public relations planning activities, eating up scattered businesses that large advertising companies have no time to take care of, and gradually gaining fame. Expand long-term business during development. Cherish the relationship with customers, establish good customer relationships, and let today's advertisers become voluntary publicists who contact advertising companies tomorrow. You can also try to invite customers to participate in the company to develop together.

2. Contact each trade show and shop owner to promote and introduce this advertising company to them.

3. Find suppliers of advertising production supplies to ensure the service and quality of purchase channels.

4. Establish friendly links with xx large business websites and promote and introduce this advertising company online.

5. Open telephone business consultation and establish a company website to provide online consultation services.

Entrepreneurial development stage (second and third years)

This advertising company has accumulated considerable experience in standardized operations in the early stages of development. It has a certain reputation in the xx market and has been surpassed. More and more customers are recognizing it. At the same time, the technical level of the company's employees and the production equipment have improved to a higher level with the development. The goal of this stage is to further establish the brand image of the advertising company, further promote the market, and bring our advertising business to the next level. The goal is to develop into large and medium-sized enterprises.

Initially establish a stable customer base. Being able to advertise in the mainstream media of xx city, the influence began to cover the entire xx area.

Promote this advertising company to various places in xx, and the company's profits will tend to be stable. Simple project plan 5

1. Establish a brand

1. Choose a name and register a trademark;

2. Develop products;

2. Brand promotion: The goal is to become a household name

1. Cooperate with network operators, such as Alibaba; 2. Establish a website;

3. Establish a chain Specialty stores;

4. Economical advertising.

3. Operational goals

1. Establish 30 chain stores across the country in the first year, selling 900,000 pairs;

2. Add 30 new stores in the second year family, sales of 1.8 million pairs;

3. In the third year, 30 new stores were added, () sales of 2.7 million pairs;

4. In the future, 30 new stores were added every year, with an average of each Sales of 30,000 pairs;

4. Price positioning:

20-40 yuan/pair

5. Benefit analysis

Top 3 Annual investment: 90 chain stores 30% calculation);

The net profit is slightly: 16 million yuan

The entire project consists of two parts, which can be operated together or separately, depending on the financing situation. Decide.

The whole project looks like a traditional industry, but it actually incorporates many new ideas. If it can be implemented smoothly, it can also drive the development of related industries - retail, shopping malls, etc.