How to optimize sem keywords in loan industry

First, how to optimize sem keywords in the loan industry

Keyword optimization is mainly optimized from the following aspects.

1. According to the keywords of the three elements of your website, make an external chain, make an external chain of high-weight websites, and set the anchor text related to the keywords of your website (pay attention to the diversity of anchor texts). If it is a new website, it is recommended not to send too many external links every day.

2. Update the original soft text, the content is related to the industry. Baidu search engine pays more attention to the original content of the website, and the content with high originality can also improve the ueo (user experience) of the website.

3. Exchange friend chains. It is best to keep the number of friend chains on the website at about 30 (personal opinion), and websites with exchange friend chains are best industry-related.

Other aspects, such as code optimization, url optimization, keyword density setting, site-wide optimization, etc. I think we should first do well from the above three points.

Second, how to optimize the sem keywords of the loan industry

You need to understand the needs of customers, and then add words according to your products.

There are mainly product words, company products, products and services, and so on.

Third, how to optimize SEM keywords?

"1, download the search word report of 1-2 weeks, and check whether the recent search words are related to keywords, whether low related words can be added, and whether high related words can be added.

2. Do a good job in transformation tracking and analyze transformation data.

3. Try ocpc, and let the model actively explore convertible users while keeping the conversion cost stable.

You can also use tools to optimize management. Now Jiuzhilan has done a good job in SEM and information flow. "

Fourth, how to optimize the target keywords of the website with SEM?

Everyone knows that SEM costs some money in bidding promotion, especially startups. You say no, a little unwilling to give up search promotion; Do it, but the pressure of manpower and capital investment is great.

So how to increase the promotion effect while minimizing the investment? A seemingly simple sentence, but I don't know how many people's brains have been broken.

The topic is the most important link of SEM-keyword optimization.

First, determine the type of keywords.

Core words > product words > competitive words > regional words > brand words

The above are the main keyword categories, and the priority is arranged for everyone. Bidding is generally in this order ~ it can be adjusted according to the situation. The core word is the core word of your industry, such as the vertical recruitment I do, then the core word is the word "recruitment". The competing products here have different meanings from those when analyzing competing products. SEM's competing products refer to people who also bid for this keyword with you. Not to mention the region and brand, as everyone knows.

Second, the rational use of negative words.

It can only be said that in China, which is vast and rich in resources, you never know what strange ways the people of China will find you. Negative words are especially important at this time. A negative word is an invalid user to some extent, and it is a waste of investment not to filter it; Let's start filling the brain:

1, negative matching form

Negative word is the concept of search promotion account operation level, which can be set in the background operating system. Negative matching is one of the basic matching methods of keywords, including "phrase negative matching" and "exact negative matching".

Phrase negative keywords: If and only if the search words of netizens completely contain negative keywords, the promotion results will not be displayed.

Accurate negative keywords: If and only if the search words of netizens are completely consistent with the accurate negative keywords, the promotion results will not be displayed.

We should give priority to the phrase negation here, and then consider the exact negation. This order is very important. Try to say negative sentences, because only negative words can be said accurately. Of course, some words can only be accurately denied, such as pointing up single nouns, depending on the specific situation. It is necessary to mention here that negative matching can only be used in combination with extensive matching and phrase matching to make the universe explode and exert its maximum energy, thus limiting the creativity, filtering out invalid clicks and improving ROI.

2. The category of negative words

Negative words are generally divided into two categories: one is conventional words, which are searched by wonderful people from time to time, and website advertisements are forced to display and click; The other is that the traffic of a keyword suddenly increases in a short time due to the influence of hot events. Controlling these two words well can reduce unnecessary waste.

3. Establish negative vocabulary

It is very necessary to sort out a set of negative words in the industry when doing SEM. In addition to the negative words related to the industry, there are some common negative words, such as "employment" and "position" in recruitment. A comprehensive negative thesaurus can greatly improve the quality of account traffic. You can also use the keyword tool to find negative words. This is the most convenient method. Just put the seed words directly into the keyword tool and search for the recommended words. In addition, there are many third-party tools such as Baidu Statistics. But be careful! Tools are always tools, and Baidu's own tools are also to some extent to promote its own income. It is good to bring a lot of traffic to customers, but it doesn't make much sense if the traffic doesn't change again. It's a comfort to look cool, and everyone knows it. So the tools are written at the end for your reference only.

Third, check the search word report regularly.

Regularly check the search word report and the data on Baidu index. In addition to daily inspection, you can also check weekly, monthly or regularly. In this way, there will be a global concept of invalid keyword traffic in a certain period of time, which is convenient for changing the delivery strategy in time.