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Who are the successful people who started at the grassroots level?
A success story from the grassroots 1: Tang Jun Before I joined Microsoft, I actually owned three companies, but I decided to start as a software engineer at Microsoft. If I had said from the beginning that I would apply for the position of president, Bill? Gates must think I'm crazy
? Tang jun
No matter what you do, it is difficult for people to succeed in society. Only those who work hard at the bottom can be slow and steady, and can go up and down.
Tang Jun said:? Some people just say when they enter the company? I want to be a CEO? In fact, this is a very unrealistic plan, because it takes a long time to change from an ordinary college graduate to a CEO. You set your plan too high, and you will find that after two years of hard work, if the distance from the CEO is the same as that two years ago, then you are likely to give up pursuing. ?
Everyone hopes to realize his career ideal as soon as possible, but it is a long process of accumulation. It's like building a house. The first thing to do is to lay a solid foundation, then lay a solid foundation brick by brick and build it layer by layer. In the long run, you will find that a building has been inadvertently built day by day.
Tang Jun became the president of Shanda Company in February 2004. Prior to this, Tang Jun joined Microsoft from 1994 to 1997. His first job at Microsoft headquarters was to become a software engineer. Later, due to his excellent work in 1997, Tang Jun was assigned to Shanghai to set up Microsoft (China) technical support center. At this point, what remains unchanged for Tang Jun is the spirit of hard work and starting from the bottom. By March, 2002, Microsoft (China) Technical Support Center had grown from the initial 27 people to more than 400 people in just four and a half years.
Subsequently, Gao Qunyao, President and General Manager of Microsoft (China) Company, resigned as President on March 20th, and Tang Jun was officially appointed as President of Microsoft (China) by Microsoft Headquarters on March 26th.
If you want to succeed, you must have a spirit of starting from the bottom. In fact, the ancients have long understood this truth. Laozi, who lived in the Spring and Autumn Period, has long said:? A journey of a thousand miles begins with a single step; If you don't accumulate steps, you will be thousands of miles away; If you don't accumulate small streams, you can't become rivers and seas. ?
Everything is accumulated step by step from small to large, from less to more, and from low to high. It is unrealistic for a newly graduated college student to set foot on the throne of management in one step. If you want to realize your career ideal, you should start from small things, start from the bottom, accumulate experience, temper your will and improve your ability. Only in this way can promotion become a natural thing.
Hai Wang: In 2000, Hai Wang was a computer major at China University of Science and Technology. That year he first came into contact with online trading. However, a few years later, the 26-year-old young man owned his own internet company in Hefei High-tech Development Zone. The Hefei Forum he founded has become the most popular community in Anhui and one of the most successful regional forums in China.
The profit of 8 yuan's money
Hai Wang is a poor boy at school. At that time, his monthly living expenses were only 60 yuan, and other students were basically around 200 yuan. He likes playing computer games. He often sneaked out to play games when he was in physical education class, but he was not happy. In his monthly living expenses in 60 yuan, only 5 yuan money can be used as pocket money, and the rest can be used for meals. But he knows that life at home is also very difficult, so he never asks for more money from home and always tries to find a way by himself. If only I could earn money by myself. ? Hai Wang always thought so.
One thing that really stimulated him happened in 2000. Grandpa died of illness that year, and he returned to his hometown in Shucheng, Anhui, 50 kilometers away from Hefei, to take care of grandpa's funeral. He was surprised to find that his grandparents' lifelong property had 600 yuan. A few days before grandpa died, the old man was in a coma. Once he woke up, his first sentence was to tell his grandmother: I still have 10 yuan in that shirt, don't forget it. ?
? This made me realize my poverty for the first time. ? Hai Wang said.
At this time, my brother who went to work in Shenzhen early mentioned the hottest e-commerce to Hai Wang on the phone. At that time, there were no courses related to the Internet in the school. Hai Wang's understanding of e-commerce is that enterprises can trade through the Internet, but how to trade is a blank in his mind.
In the second half of 2000, Hai Wang tried to buy a international domain with a friend's credit card, and established his first website-China Marketing Network? . To this end, he also spent 300 yuan to buy a second-hand 286 computer.
Through this computer with no shell and a telephone line, Hai Wang began to do the business of acting as an agent for network domain names (i.e. websites). A few months later, a customer in Shanghai found him by mail. As a sophomore, he tried to be sophisticated and mature in his reply, and finally made his first business. ? I bought the domain name for 80 yuan, sold it for 88 yuan and earned 8 yuan. ?
At that time, there were not many enterprises providing such services. In the following months, various industries in Hai Wang showed a blowout trend, with a monthly profit of about 3,000 yuan. At that time, the monthly income of ordinary employees in Hefei was only 1000 yuan.
On September 8th, 20001year, Hai Wang earned more than 40,000 yuan. In a new network promotion business launched by Sina. He booked search keywords for the enterprise he represented. The booking fee for each word is 8,000 yuan, and the price Sina gave Hai Wang is 4,000 yuan. On this day, he started ordering early in the morning and ordered more than ten words a day. ? I trembled with excitement and deeply remembered this day. I felt like I was laughing in my dream that day. ? He said.
Since then, Hai Wang has started the network promotion business as an agent for enterprises, and its main customers are flower express delivery enterprises and translation companies. ? Because these two types of companies invest the most in network promotion. ? He said:? The other category is adult products. ? At one time, he monopolized 80% of the promotion business of these two companies in China. ? I know what kind of service they need and when they need it. ?
? Hai Wang does things easily?
Long before graduation, Hai Wang's abnormal behavior aroused his parents' anxiety? Every day or two, my son who is studying in college can receive money orders of different amounts, which even makes the postman feel strange. In 200 1 year, the currency transactions between Hai Wang and its customers were still conducted by remittance through the post office.
One day, my parents finally couldn't help it. They seriously questioned Hai Wang:? Where did you get the money? Are you doing something illegal? Hai Wang explained for a long time, but his parents didn't understand.
For his choice after graduation, his parents firmly believe that he should find a stable job. One of them is a teacher and the other is an engineer. For them, it makes no sense for their son to stay at home after graduation from college. It was not until Hai Wang established the company in 2003 that they had the courage to tell their acquaintances around them that their son's job was to engage in computers.
Before graduating in July, 2002, Hai Wang still didn't know whether to continue to run China Marketing Network or to be an assistant to the general manager in another enterprise. At that time, the company offered him a monthly salary of 5600 yuan. At this time, a customer in Guangzhou offered to bid 50,000 yuan for his? China Marketing Network? This made Hai Wang see hope, and he finally made up his mind to go on.
At that time, the three major domestic portals published their second-quarter financial reports one after another, and announced in different ways that China Internet bid farewell to the era of burning money and began to enter the profit stage. After the downturn in 2000, the Internet economy began to recover slowly.
This recovery is also reflected in Hai Wang, who got up at 8 am and went to bed at 2 am every day during this year. It only takes 5 minutes to eat, and the weight drops below 100 Jin, but the business is surprisingly good. ? Within a year after graduation, because I was too busy, I basically made something out of nothing. ? He has only two jobs-collecting and remitting money through the post office and providing customer service through QQ and telephone. There are tens of thousands of yuan in income every month.
One day, Hai Wang finally felt at a loss. He wanted to recruit some employees in the talent market, and only after asking did he know that he wanted to register a company to recruit talents. So in July 2003, he registered an Internet company, recruited 9 people and started his business formally. My mother named the company-Haiyi Network, which means? Hai Wang does things easily? .
Hai Wang, 23, spent 270,000 yuan on a Nissan Bluebird, which he thought was his favorite. However, his parents are not at ease. They signed an agreement with Hai Wang and must take them to play together. So, retired parents are responsible for the bookkeeping work of his two companies upstairs and downstairs, and go to work with him by car every morning.
At this time, more than 30 multinational companies such as Unilever have moved their manufacturing bases to Hefei. Another part of the city is also becoming crowded. 2002 is the graduation year of the first college students' enrollment expansion, and there is an inflection point in the employment of college students in China. Just when Hai Wang was caught in a dilemma, 654.38+450,000 college graduates flocked to crowded job fairs all over the country. At that time, 370 thousand undergraduates were unemployed at home. The Ministry of Education, the Central Committee of the Communist Youth League, the Ministry of Labor and Social Security and other departments have continuously issued policies, calling for going to the west, going to the grassroots, and even encouraging graduates to start their own businesses.
From students to CEO
The influx of foreign capital has made the central city of this central province have a different kind of prosperity. However, Hai Wang found that in this city with a population of more than 4 million, there has never been a portal suitable for local netizens to publish information. He thinks this is a business opportunity.
At the end of 2004, he founded his second network enterprise? Feifei network company, operating? Hefei forum? , providing local online news. This forum soon became a well-known local network information platform in Hefei, with more than 50,000 registered users and 3,000 online users.
But one year later, the company is still at a loss. Spending 20 thousand a month, advertising revenue is zero.
When Hai Wang was struggling in this internet company, a large domestic community website offered to buy him for 450,000 yuan? Hot potato? . He immediately realized the value of this forum and decided to stick to it.
In 2007, it seems that overnight, Hefei Forum became the star in the eyes of advertisers. The amount of customer advertising has increased from 3000 yuan in the first month to 30 thousand yuan per month, and now it is 50 thousand yuan per month. Many of these advertisers come from multinational companies investing in development zones.
Now, the young CEO has to face the problems of managing employees and the development of the company.
? They called you Xiao Wang yesterday, but today they call you Mr. Wang, which is a little unbearable. ? At first, Hai Wang couldn't even adapt to the change of employee's address. At the first company meeting, he trembled when he spoke.
In order to eliminate this discomfort, Hai Wang began to implement the so-called humanized management. In the early days, at 8: 30 every morning, he led his employees to sing Parchment, went to KTV once every two weeks to sing, and took employees out to eat and travel irregularly.
But he soon found that although he became one with the employees, their spirit disappeared. Many people are beginning to be confused about the future of this company. Once, Hai Wang overheard a conversation between two employees of his company in the toilet. One of them asked the other:? Why does manager Rainbow like playing games so much?
? I understand that the CEO's job is not only to make employees feel friendly, but also to grasp the overall strategy of the company's development. ? He said,? You must also keep a sense of distance from them. ?
But he still keeps his hobby of taking a bath, and his pockets are full of bath tickets. This is his way of communicating with customers.
At the beginning of 2008, Hefei Forum formally introduced the strategic investor Jiangsu 365 Network Company. Huashang Media, a strategic investor of 365 Network, is a subsidiary of Wenhua Media, a listed company. Therefore, Hefu Forum actually indirectly became the holding portal of Wenhua Media.
According to Hai Wang, after the strategic investment, Hefei Forum will continuously inject capital into the development of Hefei Forum, laying the foundation for the sustained and steady operation of the Forum, which also marks that the Forum will enter a new development platform.
As a successful young entrepreneur, Hai Wang has an objective understanding of himself. This is exactly what many entrepreneurs of his age lack. ? Managers should have an evaluation of the enterprises they manage, just like their own evaluation, which should be objective and profound. ? Wang Hairu said.
A Successful Person from Grassroots Part III: When Dong Mingzhu mentioned Dong Mingzhu, her competitors described her like this: The road that Sister Dong walked; Can't grow grass. ? This shows the power of the Iron Lady. There are also employees inside Gree who evaluate their female bosses like this? She speaks forcefully and acts decisively. Even without makeup, she looks much younger than her age. ? And the media said? Although this woman's life before the age of 36 was unremarkable, after the age of 36, she walked out of a road that others could not copy with her tenacity and persistence. ? The post-80s Inspirational Network takes you to know the inspirational story of this strong woman in the women's workplace.
Why is Dong Mingzhu's entrepreneurial story inspiring? Because few people like her started as a grass-roots salesman at the age of 36, 15 years ago, she was promoted to the CEO of Gree Group by virtue of her ability to surpass ordinary women.
First, a late bloomer does not lose talent.
Dong Mingzhu 1954 was born in an ordinary family in Nanjing, Jiangsu province, and 1975 joined the work. At that time, she worked as an administrator in a chemical research institute in Nanjing. Before the age of 36, her life was unremarkable. No one would have imagined that after the age of 36, Dong Mingzhu created a professional legend with his tenacity and persistence.
1990, Dong Mingzhu resolutely resigned and went south to work. At that time, she was 36. When she arrived at Gree Company, she had to start as a grass-roots salesman. Dong Mingzhu, who didn't know what marketing was, recovered the debt of 420,000 yuan left by his predecessor within 40 days with perseverance and tenacious struggle, which made Zhu Jianghong, the general manager at that time, sit up and take notice and became a classic inspirational story in the marketing field after dinner. This is where the entrepreneurial legend of this strong woman began. With diligence and sincerity, Dong Mingzhu has been creating the sales myth of Gree Company, and his personal sales have soared to 36.5 million yuan.
Second, the highly effective female boss
1995, Dong Mingzhu became the sales manager of Gree. The subordinate looked at the female boss at that time like this: a person who never played cards according to the cards, she? Card management? There is only one: your own principle, which you think is right.
The first problem that Dong Mingzhu faced after taking office was the backlog of 19000 air conditioners in the dead of winter. In this regard, everyone's usual practice is to sell each set at a reduced price in 300 yuan. Dong Mingzhu said? No, the price reduction of normal products will damage the image. ? Her unexpected approach is to distribute the backlog of air conditioners to various dealers. The salesman didn't expect the new official to take up three fires, burning himself and burning endlessly.
In the details of life, the iron lady also made such a rule? You are not allowed to eat during office hours. Once found, fine 50 for the first time, 100 for the second time, and leave for the third time? . When everyone thought it was just talk, one day, Dong Mingzhu walked into the office and found eight employees eating. Only after 10 seconds, the bell rang. Dong Mingzhu was rude. Everyone took 50 yuan. Everyone was dumbfounded. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a big deal, and we must follow through.
One day, a big dealer with annual sales of 65.438+0.5 billion yuan came to Gree factory to ask for special treatment, and the tone was non-negotiable. Instead of paying attention to him, Dong Mingzhu lashed back: he was expelled from Gree's distribution network. Everyone is worried about this female boss. A sales manager who hasn't taken a steady position has thrown away the annual sales of 65.438+0.5 billion yuan without hesitation in one day. Dong Mingzhu's answer is simple: As long as I violate the principle, I will dismount.
The strong woman's iron fist forced the dealer to be soft. Many air-conditioning factories often connive at big sellers and let them operate across regions, making it impossible for local small dealers to compete and confuse the market. By doing so, Dong Mingzhu will be able to expand the size of small dealers, which will give them a head start.
Third, solve the problem of arrears with an iron fist.
Default in payment for goods is a common phenomenon in China's retail and wholesale industry, which makes many dealers have a headache. Dong Mingzhu, who believes in evil, solved all the problems in one year. Her practice is very simple and overbearing: all dealers who are in arrears with the payment will stop delivery and pay the money before picking up the goods.
However, this is easier said than done. She stirred up a hornet's nest, and dealers of all sizes complained to Zhu Jianghong, the boss of Gree, and some even claimed that there was no me with her. ? Dong Mingzhu also refused to give in, and said in a tit-for-tat way: There is still me without him. ? Zhu Jianghong gave Dong Mingzhu an idea: Is it possible to make up the payment, deliver the goods first and then collect the money? Dong Mingzhu said with a smile? All right. ? As a result, the goods were not delivered as soon as the payment was received. Dong Mingzhu said? Want goods? Bring the money first. ? Dong Mingzhu is eloquent:? Even if everyone else is like this, I am Gree. ? Even if 100 hits the wall, Dong Mingzhu will hit 10l. The high wall of default must fall down.
Dong Mingzhu's tough effect is that Gree has no L-points accounts receivable and L-points triangular debts in 1997 and 1998. After that, everyone believed Sister Dong. If you don't withdraw money, you won't get the product. As long as you pay in the past, you will never default on the payment. Dong Jie does things, take orally, don't worry!
Fourth, the inspirational spirit of women in the workplace.
When he was young, Dong Mingzhu only slept five hours a day. It is said that Dong Mingzhu often thinks when he is sleeping or taking a nap. When he has any ideas, Dong Mingzhu will jump up at one or two in the middle of the night, take a notebook and write it down, and even call the boss in the middle of the night. It is her spirit of struggle that led to the birth of many marketing tricks.
1995, invented by Dong Mingzhu? Off-season rebate is to return the corresponding benefits according to the amount of funds invested by dealers in the off-season. Like this? Money? Commodities? Relationship, become? Money? Lee? The relationship not only solves the shortage of production funds in the off-season, but also relieves the supply pressure in the peak season. 195 Gree's off-season payment increased by 3.4 times compared with the previous year, reaching 1 1 100 million yuan, which prepared the market for the decisive battle with Chunlan in196.
1995, Gree fork was invented? Year-end rebate? Return the profit of 70 million yuan to the dealer.
1996, in the off-season of air conditioning, Gree got back1500 million yuan by off-season rebate. In the off-season price war, brands have to cut prices one after another, even the retail price is lower than the wholesale price, and the wholesale price is lower than the ex-factory price, which hurts their vitality. Dong Mingzhu stipulates that Gree L can't reduce money. On August 3rd1day, Gree announced that it would subsidize 2% of the profit of 10 billion to all dealers in proportion to sales. In this way, in the most difficult period of air-conditioning industry 1996, Gree's sales increased by 17%, surpassing Chunlan for the first time.
Gree not only replenished the money saved by shrinking the marketing team to the dealers, but also returned 250 million yuan to the dealers on 1997.
Dong Mingzhu believes that only by distributing Gree to make money can long-term stability be achieved. She not only distributes the air conditioners that are in short supply evenly, but also introduces the air conditioner ID card, so that each air conditioner can be filed in the marketing department.
Generally speaking, September-March is the off-season of air conditioning, and April-August is the peak season. The off-season price is different, which is 20 thousand lower than the peak season. General manufacturers are trying their best to advance the peak season from April to March in order to get more profits.
1998, on a whim, Dong Mingzhu, with the support of Teacher Zhu, announced to extend the off-season for one month. Continue to implement the off-season price in March in April. Gree doesn't want the money he got. When other factories change their minds, many big dealers have allocated money to Gree to buy Gree products, and some manufacturers sigh. Dong Mingzhu is really tough, right? In all these years, we never thought about this move. ?
In this way, during 15, Dong Mingzhu grew from a grass-roots salesman to the general manager of Gree. Since 2005, she has been the vice chairman and president of Gree. Since Dong Mingzhu became the general manager, she and Chairman Zhu Jianghong have created a unique miracle in China business community. Under her leadership, from 1995 to 2005, Gree Electric ranked first in air-conditioning production and sales, sales revenue and market share for1year. Since 2003, sales have increased by 30% every year, and net profit has increased by more than 15%!
Guess you like it: 1. The entrepreneurial experience of successful people.
2. Successful people have sad entrepreneurial experiences.
3. About celebrities who have successfully changed careers
4. Successful people interview model essays
5. Bitter stories behind successful people
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