What is the relationship between Huawei and glory now?

Huawei and Glory used to be sub-brands of Huawei, but now they have operated independently.

Huawei is the world's leading communication technology company, committed to providing high-quality communication equipment and solutions to users around the world. Glory brand used to be a sub-brand of Huawei, mainly for the young market, providing high-end smart phones, electronic equipment and other products. Under Huawei's brand strategy, glory brand has been well supported and developed.

Due to Huawei's route adjustment and some unfair treatment in the international market, Huawei's mobile phone business has been severely hit. In order to cope with this situation, Huawei decided to separate the glory brand, so that it can better focus on market and product development. Now, Glory has become an independent brand, operating independently of Huawei in law and commerce.

Although Huawei and Glory are now operating independently, they still maintain cooperation in technology, supply chain and sales. For example, HONOR still uses some technologies provided by Huawei, such as chips and software. In addition, the glory brand can still be supported by Huawei's sales channels and after-sales service in many markets.

The difference between Huawei and glory

1. In terms of brand positioning, Huawei is the world's leading provider of communication technology solutions and manufacturer of smart devices, focusing on providing high-performance and innovative mobile communication equipment and solutions to consumers around the world. Glory is a brand that focuses on young people, product design and innovation, and is committed to meeting consumers' demand for fashionable, high-performance and high-quality products through smart phones and accessories.

2. On the product line, Huawei covers a wide range of product areas, from smartphones, tablets and laptops to home and personal devices. Its mobile phone products not only cover the high-end market, but also include mid-range and entry-level products to meet the needs of different consumers. Glory is mainly based on smart phones, focusing on young consumers' pursuit of trends and personality, as well as the balance of cost performance.

3. In terms of market positioning, Huawei mainly faces the global market, especially in Europe, Asia and Africa. Huawei's products have won recognition and praise from many consumers for their advanced technology and high-quality performance. Glory mainly aims at the young market, expands the market share through the partner operation mode, and is committed to providing high-quality and modern products and experiences for young consumers.

In terms of brand image, Huawei has always adhered to the values of technological innovation and excellent quality, and provided safe and reliable products for users all over the world. Glory, on the other hand, is well known to consumers with the image of youthful vitality and fashion trend, emphasizing infinite possibilities and young attitude.

The above contents refer to Baidu Encyclopedia-Glory