How to fill in the social practice report form for high school students (two articles)

Sample 1 Social Practice Report for High School Students:

Preface: Internship is an experience that every qualified high school student must have. It enables us to understand society in practice and allows us to learn I learned a lot of knowledge that cannot be learned in the classroom, which also opened my horizons, increased my knowledge, and laid the foundation for us to further move into society in the future.

Through the internship at xxx Group, I learned the overall situation of the company's production and operation, marketing strategies, various promotion methods, how to conduct market surveys, business management experience and future development ideas

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My internship report is divided into the following parts:

1. The overall situation of the production and operation of the internship unit. Wenzhou xxx Group Co., Ltd. is a high-tech enterprise specializing in the production of complete sets of power equipment. Since its establishment in 1985, the company has always insisted on surviving on quality and developing on science and technology. After more than 20 years of continuous efforts and continuous development, it has become a leader in the industry.

The new factory of xxx Group is located in xxx High-tech Park, covering an area of ??nearly 40,000 square meters, with a construction area of ??more than XX0 square meters, and more than 400 employees, of which 20% are professional and technical personnel. With strong technical force, sophisticated production, processing and testing equipment, and a well-trained workforce, the company took the lead in passing ISO9001 international quality management system certification, winning widespread trust from customers and providing customers with products that we are proud of.

The company is the leading reducer enterprise in the country. It was founded in Pingyang Economic Development Zone in 1985. After more than 20 years of entrepreneurship and development, it has now developed into a company covering Shanghai, Beijing, Jinan, Dalian, Guangxi, etc. region, with more than 30 stores. In just over 20 years, Tiangu brand reducers have basically covered provincial capital cities across the country, and have created a whirlwind of quality and credibility wherever they go.

Today, xxx Group, as the only truly leading company in reducers, has a complete range of products and related accessories, and has also achieved good results in the functional application of Tengu brand reducers. At the beginning of each month, the company will work out the planned sales volume and planned gross profit for that month based on the actual situation in different regions, as well as specify the backlog of products.

It is a governing unit of the China General Machinery Reducer Industry Association and has 300 units/sets of CNC machine tools, machining centers, precision worm grinders, CNC worm grinding machines, gear hobbing machines, gear testing instruments and other equipment. The annual output value exceeds 100 million yuan.

Our company specializes in the production of x/b series cycloidal reducers, four series of hard tooth surface gear reducers, stepless transmissions, three-ring reducers, conical cylindrical gear reducers, and can design and design for customers. Produces various non-standard reducer products.

2. Marketing strategy of the internship unit. If a company wants to organize effective marketing activities, it must formulate a reasonable marketing strategy. Here I mainly use 4p (product, pricing, channel, promotion) to analyze the marketing strategy of my internship unit.

(1) Product portfolio strategy. A product refers to anything that can be provided to the market to satisfy people's desires and needs, including physical objects, services, places, organizations, observations, ideas, etc. When a consumer wants to buy your reducer, he not only wants the reducer. The main function of the reducer is to drive machine production. With the rapid development of science and technology, the reducer now not only drives the machine production, but also takes into account other additional functions. Consumers are smart consumers and they will be concerned about after-sales service when buying products.

This is a guarantee for the product. Every time a customer asks about this, we will say, "We strictly implement the three guarantees policy stipulated by the state: 7-day return guarantee, 15-day replacement guarantee, one year Warranty, nationwide joint warranty, if there are still problems after two inspections a year and it cannot be used normally, a new reducer of the same model can be replaced with the third inspection report. "The product portfolio strategy includes the following: < /p>

① Expand product portfolio.

②. Reduce product portfolio.

③. Product line extension strategy, including downward extension, upward extension, and two-way extension.

④. Product line modernization decision-making.

⑤. Product line calls for decision-making.

When a manufacturer launches a certain product and goes through the investment period, the growth period, the maturity period, and then the decline period, or when competitors appear in a certain life cycle or... the manufacturer will segment the market.

(2) Pricing strategy. Price is the most complex factor in the marketing mix. The determination of corporate prices must be demand-oriented, cost-based, and competitive prices as a reference. Wenzhou xxx Group is a relatively large reducer industry in the country. It has achieved full direct supply with multiple reducer manufacturers and has an advantage in the purchase price, so the prices are lower than those of its peers.

When pricing products, we also need to consider many factors, including product costs, competitor pricing, selected pricing methods, etc. In our store, I found that the pricing methods we use are all It is the "mantissa pricing method". Many prices end with "8" or "9". And after investigating our competitors, we found that our prices are generally lower than theirs.

(3) Channel strategy. After years of hard work, the brand "Tengu" created has become a retail brand with considerable popularity and reputation. The company's sales channels have also expanded from three-foot counters to nearly 100 retail stores in more than 30 provinces and cities in China. It has received huge support from operators, manufacturers, and agents, and plays a pivotal role in the communications reducer industry. Wenzhou Through its branches and sales departments in various places, xxx Group has become the largest reducer retailer in the local area.

It maintains long-term and close strategic partnerships with manufacturers and agents, and is the designated dealer and after-sales service provider of the domestic "Tengu" brand. At the same time, xxx company relies on its huge retail network resource advantages across the country, adopts national group procurement and distribution, and achieves comprehensive direct supply with many manufacturers such as Cathay Pacific and Guomao. The xxx Group has also jointly established an after-sales service department with the China General Machinery Industry Association and is involved in virtual operations. It is the preferred in-depth partner of the China General Machinery Industry Association.

(4) Promotional strategies (various promotional methods of the internship unit). The basic methods of promotion can be divided into advertising, personal selling, sales promotion, public relations, and direct marketing.

For advertising, a brochure will be released every half month. The brochure is designed to have a different promotional theme every month, promoting the launch of some new products and the performance of some reducers. Personal promotion is the most important link in our sales department. Salespeople are very particular about sales methods and techniques when selling mobile phones to customers. First of all, when customers come in, they must say "Hello, welcome to Wenzhou xxx Group Co., Ltd.!" We must give customers a feeling of thoughtful service. This is due to our company's business purpose: "Service creates the future."

Then you need to observe the customer's words and actions to understand his needs, choose appropriate products to introduce to the customer, and skillfully introduce the various characteristics of the product to the customer to arouse the customer's interest. In the process of sales, We need to make customers feel that they have benefited from this transaction, that they have taken advantage of it, and that it is worthwhile. We need to make customers feel that we are thinking about them as friends. During the process of contacting customers, sales staff should determine the type of customer, quickly target the customer's points of interest based on their own understanding of the product, and launch sales around one or two points of interest, so as to be targeted.

After discovering the focus of interest of the customers in front of you, you can focus on demonstrating it to them to prove that your product can solve their problems and suit their needs. However, you should pay attention when demonstrating. Most customers don’t like you taking up too much of their time, so it is necessary to demonstrate products selectively and focusedly. During the demonstration process, sales staff must do movement training. , naturally, leaving customers with a neat and capable impression, and at the same time, they will also gain confidence in their ability to control the product.

After making a series of efforts to arouse the customer's interest, the next step is to stimulate the customer's desire to buy. At this stage, generally speaking, the salesperson and the customer are engaged in a psychological battle. It is very important to use your brain, quickly and accurately grasp the customer's psychology, and resolve the customer's doubts at the appropriate time.

Sample 2 of Social Practice Report for High School Students:

Before I know it, summer vacation is here again. I look back and think about my campus life and how I will face the summer vacation. I was at a loss whether to go home or look for a job outside.

After all, when you are in school, you have few opportunities to contact the society, so you have to face more people of all kinds and increase your experience, because in your future study and work, you need to have More experiences, more experiences. So I announced to my family that I would take advantage of the opportunity during the summer vacation to make a big splash.

I spent the week after the holiday looking for a job in the city center, but either the salary was too low to support myself, or I was afraid that I would be tired. The last three days passed and I still got nothing. I finally realized that I had always been high-minded and thought that only a decent job was suitable for me. I was about to give up, but then I remembered that I told my family that I would definitely do it. I got a job and they laughed at me for quitting within a week. I won’t give up, I will show them, let them know that I can do it!

I want to see if I can rely on my own hands and brain to sustain myself in a harsh environment. At the same time, I also want to learn more about society through personal experience of social practice, increase my knowledge in practice, exercise my talents, cultivate my resilience, and more importantly, test whether what I have learned can be applied. Used by society, whether one's abilities can be recognized by society. I want to find out my shortcomings and gaps through social practice.

This time I no longer set my sights so high. I thought that I was studying marketing, so I went to find a large supermarket to see if I needed a shopping guide. Finally, I was in a shopping mall. Found a job as a shopping guide. On the first day of work, the team leader handed me the rules in the mall.

1. Strictly abide by the rules of the mall. As the saying goes: The state has national laws, and every family has family rules. Naturally, as a unit, there are corresponding regulations.

2. Work diligently and cannot be lazy. You must not only do your job well, but also help others.

3. Learn from others humbly and strive to improve yourself.

4. Live in harmony with colleagues and strive to retain a perfect image in everyone's mind!

5. Treat guests with a smile and serve patiently.

That's how I do I started working, maybe because I made a perfect plan, so the work went very smoothly. Although some customers were very annoying and difficult, as long as they answered the questions patiently, they would solve the problem. My colleagues were still very friendly, maybe because of my The working hours are short, so there is no competition for them!

Everything is difficult at the beginning. Everything must be tried, started, experienced, and failed. After experiencing this work, I understand that "many things seem simple, but in fact there is a big gap with our imagination." The management of a small shopping mall cannot be ignored. It requires not only care, but also strategy and planning. In short, everything must be considered carefully.

In a person's life, the campus is not an eternal school. There is only one real school, and that is society. One month of practice has passed by, but I have learned a lot from it, and these things will benefit me throughout my life. Social practice has deepened my emotions with people from all walks of life, narrowed the distance between me and society, and allowed me to broaden my horizons and grow my talents in social practice, further clarifying the path to success and the responsibilities of our young students. historical mission. Society is a big classroom for learning and education. In that vast world, our life value is reflected and lays a solid foundation for the future.

I will continue to practice, exercise in practice, and gain true knowledge in practice. In the future study and life, I will work harder, correct my thoughts, clarify my direction, and seek development through continuous improvement. I also know: Don’t complain about how dark this society is and how wrong people are. Because this society will not change because of your complaints. Instead of letting society adapt to ourselves, we can only adapt to this society ourselves!

The development of social practice activities has cultivated our ability to live independently. In the process of social practice, let us face problems, analyze problems, and solve problems independently through independent living, independent thinking, and independent thinking, so that we can have a clearer understanding of society. Regardless of whether we encounter setbacks or successes in the practice process, it is a harvest for us. We have clarified our strengths and discovered our shortcomings, making us more confident in facing society.

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