New occupation-What is the employment prospect of new media operation?

Wechat official account, Tik Tok, Aauto hurry up, video number, Mile Mile, Little Red Book, mobile phone Baidu, Sina Weibo ... Pick anyone, and there is a 95% probability that they are one of the users of the above eight platforms. People in China now spend a quarter of their time brushing their mobile phones every day. In addition, statistics show that more than 90% enterprises in China have attached great importance to the influence of new media on their market structure, which is highly in all walks of life. The company is currently recruiting some all-media operators, and all those who are interested in all-media operations are welcome to try. Those who meet the requirements can submit resumes (can be cultivated! ! ! ) See the delivery method below. For more job information, please pay attention to our official WeChat account. Welcome to contact us. (1, sign a formal contract, five insurances and one gold; 2. Require a college degree or above; 3. The project manager is inexperienced; 4. There are a lot of resumes delivered every day. Welcome to contact us! ! The whole meaning of media integration is actually the integration of traditional media and new media, and there is a gap of 3 million talents in this integration. The monthly salary of these people ranges from 5000 to 30000. I suggest that if you want to change your job on the Internet, you can start with the operation of new media. This is because the threshold of new media operation is relatively low, which means that in the early days, you can first transfer to the Internet industry through the post of new media operation, which is a cut-in. You in the future: you can develop into a management team. For example, from the new media operations specialist to the supervisor to the manager. It can be developed horizontally. For example, marketing, user operation, product operation, product manager and so on. The operation of new media itself is to promote drainage through content, which is its job and post responsibility. But in many big factories, as far as I know, some of this content export work is directly outsourced to some marketing companies. In other words, let these marketing companies act as Party B, and help big manufacturers to export content. Now more and more platforms, through UGC and PGC, let users actively output content on the platform, that is, he does not output it himself. For example, as a user, I output more and more content on Mile Mile, and users like me also output on Mile Mile Mile. You will find that shooting a large number of videos does not require the operation of miles and miles. Similar to the output of UGC and PGC, Zhihu and Today's Headline, which are familiar to everyone, operate in this way, and it will reward users' spontaneous output through some mechanisms. Based on these two reasons, there are really few people who operate new media alone in the past 10 years. Maybe some friends will ask: Why can't I go directly to marketing, user growth and product manager? In fact, judging from the entry threshold of these positions and our recruitment experience, its requirements are relatively difficult to achieve by ourselves compared with the operation of new media. What do you mean? For example, for new media operations, our requirement is that you have been in the official account of WeChat. You will find that the threshold for making an official WeChat account is quite low now, which is nothing more than a matter of doing well. But you said you wanted to make products and increase users, but you are self-employed. You don't have users, and you are unlikely to make a product to prove that you have the ability to increase products and users. Because of this, it is difficult for you to accumulate project experience on your own, and the entry threshold will be higher. Because these positions are more devoted to work, they can accumulate some experience, which is different from the operation of new media. Therefore, if you want to switch operations, you can consider starting with new media operations, and the threshold for meeting is relatively low. In addition, if you really worked in new media operation for five years, six years, seven years and eight years, and more of it was just content output, especially in small companies, you will find that after a long time, you must be in a state of repetitive work. Basically, after two or three years, you will try to learn some horizontal knowledge about products, marketing, user growth, etc., and you can learn horizontally through new media operation positions. Slowly, after you have worked for five or six years, your ability system will be complete. You can switch to products, switch to user growth, and then switch to markets and activities.