Marketing Department Internship Summary

Summary of internship in the marketing department (selected 5 articles)

The tense and fulfilling internship life has come to an end. Looking back on the past internship experience, I feel fulfilled and gained a lot. It’s time to look back and summarize the internship life during this period and write an internship summary. So what are the characteristics of a good internship summary? The following is a summary of the internship in the marketing department that I carefully compiled (selected 5 articles). You are welcome to learn from and refer to it. I hope it will be helpful to you.

Marketing Department Internship Summary 1

On April 5th, we set off on the bus to Xiaogan with excitement and anticipation. After more than 2 hours of running around, we arrived at 11:00 noon. At our destination, in the afternoon, Manager Pan took us to our accommodation. Our anxious hearts began to calm down, because the accommodation conditions were many times better than we imagined. There is hot water, TV and Internet cable.

The first morning on April 6th will make me more energetic. Attitude determines everything. Everything lies in action. Market problems. My responsibility. I can recruit and win. I am a sales elite. The slogan "I am the only one" not only covers the company's requirements, but also expresses our determination to keep making progress.

Later, under the guidance and leadership of Master Hu (Hu Xinbin), I learned about and became familiar with the company’s 423 and the daily work of the salesmen in the West District Market. During this period, I was mainly responsible for organizing the layout, cleaning the dust, and posting price tags and prize redemption posts. Brother Hu often tells me the preferences of each shop owner and the sales capabilities of each shop. I know that all of this is the result of his hard work over the past few years. Here I found that every store and restaurant has our company's products. Here I feel the pride of being a Jin brand person. Although Brother Hu is gone, I still want to say thank you to him.

The job change started on April 26, and I began my career in going to the countryside. When I go to the countryside, I am mainly responsible for moving goods and delivering goods. Important matters such as negotiating orders are the master's responsibility. I can just take a look. There is no doubt that Master Dai (Dai Yonghua) is a very good master. On the first day, I saw how he persuaded the store owner to put our products in the best position, how he persuaded the store owner to adjust the price of 520 Liquor from 28 yuan to 34 yuan, and how he promoted us to the store owner. Here at Fenglin Qingxiang, I saw the difference between urban and rural people, I saw the difference in prices between urban and rural areas, and I also learned about the difference in the sales of urban and rural products. Together with Master Dai, I experienced the feeling of being a younger brother.

May 16th to May 17th were the two hardest days of my internship, not because what I did was hard, but because I talked the most, worked the longest, and received the most rejections. . In the past two days, I followed Manager Xiang and Manager Pan to the Xiaochang County Market to promote Maopu pure grain wine and ginseng ginseng wine and build a market atmosphere. We arrived in Xiaochang at around 11 o'clock, and we prepared goods non-stop to promote Ginseng Rong Jin Wine in Jiantian Tianyuan Village. Although we received many rejections, and even though we only promoted a bottle of 248ml Ginseng Rong Jin Wine in two hours, at least I worked hard. Promote our products at every table. In the afternoon, we will do the atmosphere decoration of pure grain wine and maple forest in the county town, and in the evening we will do the free tasting event of Maopu pure grain wine at the food stall. Although there are many people here, and although there are free drinks, the work is still not very easy, and there are joys and tears. The next day, we went to the market at 6 o'clock. We were still promoting pure grain wine. After setting up the table, Sister Tian and I started running from one breakfast shop to another with the wine, tasting each one. To our delight, Everyone’s recognition of our pure grain wine is still very high. At noon, our group started to decorate the atmosphere, including KT boards, posters, and tumbler paintings. Each piece should not be wasted and everything should be placed in the most appropriate position. This is what Manager Xiang told me through his actions. Thinking back to when we were setting up the atmosphere in the city, it suddenly felt like we were doing it just to post everything. No consideration was given to costs and returns, no thought was given to the durability of advertising.

During the two-month internship, I worked with Sister Liu (Liu Hongwu) twice to decorate the atmosphere of Cambodia and model streets. Because these times I mainly hang Chinese knots, and because of their beauty and grandeur, the overall layout effect is very good. I also worked with Yang Yong, Chen Jiansheng and Peng Chong 5 times to promote Fenglin Qingxiang. Because of their company, I did not feel lonely.

Marketing Department Internship Summary 2

The one-month internship is over. I have a lot to say. First of all, I would like to thank Tingya Company for giving me a rare internship opportunity. I would also like to thank Mr. Ling and all his employees for their support. My caring helps with inclusion and understanding.

I gained a lot from this internship. In addition to gaining a better understanding of professional knowledge and the cooling tower industry, I also learned some essential qualities for professionals, such as pragmatism, innovation, etc. From the first day of internship, or to be precise from the first time I came to the company, I was deeply impressed by the company. The harmonious atmosphere, humanized management, and pragmatic work style deeply infected me. Under the leadership of masters Ma Yiying, Liao Zehai, and Wang Lei, I learned a lot. From scanning samples, collecting samples, clipping newspapers to making tender documents, searching and sorting out information, every job may seem simple, but in fact, it requires a pragmatic attitude and a responsible mind to do it well.

During the process of scanning samples, some problems also occurred. The biggest problem lies in my mentality. At the beginning, my mentality was not very good. I would like to thank Manager Xiao for his guidance and help. In the process of clipping and collecting information, I would like to thank Wang Lei for setting an example for me.

As an intern in the marketing department, collecting information and marketing is a simple but important job. In the process of collecting samples and information, I learned about many companies and their brands in the industry. Understood the entire process from information collection, phone follow-up, establishing contact, to preparing tender documents, and winning bids. Every process is simple and cannot be ignored, even a little boring. But no matter how boring it is, as a worker, you must use perseverance and perseverance to make it better. This is a test for a professional and a challenge to the profession itself. Only by doing the simple things well can we do other things that require praise, and only then can we become stronger and bigger.

During the internship process, there are also some opinions and suggestions:

1. The sample collection should be more comprehensive and have clear goals. I don’t want all the radish and cabbage in the basket. Not every company wants it. There should be classification, as some samples themselves do not have much value. Companies have different physical strengths, different development models, and different products, which leads to potential blind spots in understanding their opponents. To fully understand your opponents, you need to effectively classify and screen them.

2. Regarding marketing, my personal understanding is to use keen vision and appropriate means to maximize information, publish supply information, tap potential information, and cultivate valuable customers. It should not only be done on blogs and post bars, but also should have its own set of promotion models. Such as forums and authoritative journals. While casting the net everywhere, we should pay attention to the improvement of substantive content and the breakthrough of key goals: keeping the information up-to-date at all times, rather than something with outdated content and expired links.

3. For newspaper clippings. They say that if you want to have your own ideas, you should make it a communication platform and encourage everyone in the company to read it and leave their own thoughts and feelings. As for me, I can get quite a lot of information through newspaper clippings. I think we should subscribe to some more representative and more industry-focused newspapers. The current situation is that today's newspapers will be the same tomorrow, and there will be many advertising newspapers in just a few pages. So there isn't much really useful information in a month.

This internship is a happy one. It is very pleasant to get along with the company employees and the interns. Everyone’s professionalism, cooperation spirit, and effective communication deeply infected me. In comparing each other, I also realized my own shortcomings and that I still need to continue to learn and exercise. This internship is also of great significance. It is my first window into society and allows me to understand a broader world. The cruel competition in the real world, employment pressure, and the realization of personal values ??are all driving me to be a strong person. Don’t give up, don’t give up, stick to it!

The internship is over, and although I have left the company, Tingya’s deep imprint has been left on me. No matter where I go in the future, Tingya’s fighting spirit, especially Mr. Ling’s entrepreneurial experience, will always inspire me to move forward. Finally, I would like to thank Mr. Tingya Ling and all his employees again, and wish Tingya sail away to become a world-class brand as soon as possible. Marketing Department Internship Summary 3

The work content is mainly project execution, and more specifically, market research.

According to the needs of the project, go to the Internet to collect relevant information, then make a phone call to make an appointment. After making an appointment, go to visit, and then write a preliminary report of the interview. Isn't it particularly simple to describe? In fact, it is still a bit difficult to implement:

First, how to find a suitable interview subject through the front desk phone without direct information: It does not mean that you tell the front desk to transfer to the technical department or equipment department or purchasing If you know the department, they will transfer it to you; even if you know how to transfer it, they will ask you who to look for. Don't underestimate the receptionist. If she doesn't cooperate, it's basically the end.

Second, when you find the person you want to interview, you need to make an appointment. So how do you organize your language when making an appointment? It’s about what kind of words you use to get the other person to accept your interview. Our interviewees are some grassroots and middle-level managers. The quality of these people varies greatly. Some people value technical exchanges, some are interested in the gifts you give, and some are just not interested in anything. I just refused with one word: "busy".

Thirdly, even if you find a reason to make an appointment with someone, there is no guarantee that they will not regret it when you go there. In fact, such situations still exist; taking a step back, even if someone agrees to the interview, will they be able to cooperate well when we actually talk about it?

After understanding the key points and difficulties, I responded in this way after my own thinking:

First, when searching for information, I mainly interviewed people in the industry for introductions. For example, if we are looking for users of a certain product, then I can get to know the sales staff of this product. They have the most complete information about market users when it comes to sales. Later, it turned out that this approach was feasible. The information they gave me included the name of the company, the person in charge of the product (that is, the person we want to interview), and the person’s contact information, including landline and mobile phone; but when I actually encountered It is still somewhat difficult for such a person. It may be that only one person among a large number of salespeople is willing to provide you with such information, but what I want to say is that having such one person is enough. One great salesperson can collect enough data for one of our projects. As for how to have a good relationship with such a person, sincerity is very important. A sentence we often see is, treat others how you want others to treat you.

In addition to introductions from sales staff, you can also have introductions from people who have been interviewed. It’s resource reuse. I ignored this at first, but after trying it once in a while, I thought it worked well, so I remembered it. Usually after the interview, after he receives the gift in the mail, he will be asked to recommend friends around him to go with him.

I have also tried to find interview subjects through the front desk. If I encounter someone with a good attitude, I can tell the truth. However, in most cases, it is another way of saying it, that is, speaking in a position that is beneficial to their company. For example, if we are interviewing a certain product and equipment, we can say that we are paying a return visit to this equipment. Please transfer it to the relevant person. This is not deception, it is a kind of rhetoric needed for work. I call it a helpless but not malicious lie.

Secondly, when making an appointment, it also depends on the situation. From the first greeting, you can basically detect the person's temper or whether he is easy to talk to or difficult to get along with. If you have a good attitude, you can explain your intentions directly; if you have a bad attitude, you can use other words to clearly explain what is beneficial to you personally and the company. In fact, at the beginning, the purpose of the interview is usually not very clear and needs to be expressed repeatedly. The person may be impatient at the beginning, but after you patiently explain it a few times, he may agree. Of course, it’s hard not to say no. We have to face this calmly and ensure that most people can accept it. What is particularly important here is that you must be confident, professional, and tepid when speaking.

Third, there will be regrets. Basically, after making an appointment, don’t contact me again. Sometimes, the more contacts there are, the worse the results will be. After making an appointment, make a phone call to confirm the time and place before going to the interview. That's it. People need distance from each other, and we need to pay attention when doing things.

I did this kind of work for three months, and my internship work was recognized by my colleagues and boss. Later, because I wanted to be able to engage in other tasks besides project execution, I was not recognized by my boss, so I had to quit the job.

Marketing Department Internship Summary 4

The internship started before I knew it. After experiencing this internship, I gained a lot and wrote my own internship report. From the first day I entered the company , I made up my mind to do it well, because I wanted to learn a lot in the company. Whether it is work tasks or dealing with people, you must work hard to adapt.

First of all, I would like to thank your company for giving me an internship platform. Although I am a college student now, I will work hard to become a member of the company and regard the company as my home. to treat.

Secondly, I have to thank my colleagues in the company for their concern and care for me, so that I, a college student who is not familiar with the world, can get along well in the company. Among them, the most important thing is to thank the marketing manager for his trust and care in me. I will work harder to develop market business, use the knowledge I have learned and the experience of my predecessors to do a better job!

Finally, I have to thank myself for my diligence and hard work. My perseverance has encouraged me to not shrink back when encountering difficulties, so that my work can be carried out smoothly.

The internship period has passed, and I am very happy to still be able to stay in the company. I still have to work hard in the future! Looking back at the business and market development in the past two months, we can see that efforts and hardships aside, these are all things that should be done, and the work has been carried out quite smoothly. However, we still encountered some problems, which can be summarized as follows: < /p>

1. For old communities without property management, but with gatekeepers responsible, we communicate with them by delivering business cards and explain if necessary;

2. For those with property management For the community, we will provide in-depth explanations by delivering information, product introduction, and process flow. If necessary, we can conduct waterproofing experiments on site;

3. There are still things to consider in the work schedule, and there must be a plan. , improve work efficiency;

4. While looking for new customers, you must continue to visit old customers and maintain certain contact, so that customers can accept you and know our company's products;

5. In terms of business processes, we must learn from colleagues in the company with an open mind, develop good habits, read more, learn more, ask more, think more, and have innovative thinking;

6. When encountering some unfamiliar situations For owners or property managers who understand waterproofing, we mainly introduce products and tell the advantages of our company’s waterproof coatings to convince owners and property managers;

7. Meet some owners and property managers who understand waterproofing Manage, do what you can, learn and ask for advice with an open mind, and never compete with others;

8. Inadequate work experience, language expression skills need to be improved, otherwise you will be in trouble when talking to customers; < /p>

9. Lack of technical guidance, lack of an overall quotation plan, not very clear about the company’s quotation, and insufficient on-site inspection capabilities;

10. The company should let us know more about technology knowledge and fully cooperate with the work of our marketing department;

11. The company still needs to improve its remuneration and can reimburse us for car fares and phone bills;

12. Can’t do a good job To communicate with colleagues in the company about work, we recommend holding a meeting once a week to discuss problems and exchange experiences.

Once we have started, we have to work hard to make it grow and develop. Although the early work was very difficult, we got through it. Although the company's performance is temporarily poor, we must continue to summarize the key issues and find solutions to the problems, so that the company can go further and further and grow in scale. Only in this way can the company remain invincible in this increasingly competitive society. I believe that as long as everyone in the company works hard together, we will eventually develop better, because we are at the forefront of technology! We hope that our efforts will make the company's performance prosperous and the company's scale grow stronger! Marketing Department Internship Summary 5

In this ERP internship, my position is the marketing and customer supervisor of the marketing department.

The main responsibilities of the marketing department mainly include independently conducting market business development work, formulating feasible business expansion, relevant market forecasts, and making market advertising and launch plans; completing market business indicators issued by the company, making market expansion plans and related Implementation systems or measures; continuously collect, summarize, and analyze relevant market information to discover valuable market information; be responsible for establishing an electronic bank and do a good job in filing systems for customers and potential target customers; establish regular or irregular contact and tracking Manage the archive system; business development, user tracking, marketing planning, and market development; do a good job in introducing a series of promotional materials for the company's products; coordinate with relevant technical departments to do a good job in market development; formulate a business assessment system for each position in the department , methods and evaluation standards, as well as the implementation of the job responsibility system for business personnel, and the establishment of standardized management systems and business procedures.

As the marketing and account manager, I first determined the target market planning and market development plan during the operation period. Before planning, I conducted detailed market research on the market available for development, including reviewing product demand forecasts, market price trends, customer information and other relevant information to determine the company's approximate market goals. In addition, I must also make an annual market development plan based on market planning. During the business period, I developed the domestic market and the international market in the eighth and ninth years respectively. This was determined by the demand and price of the product in these two markets. In a simulated market economic environment, the company's development should be market-oriented, so annual market demand and price forecast analysis is an indispensable job for me every year. In order to obtain relevant information, the marketing department actively communicates with the information center to obtain the latest market trends. After the company produces the products, it needs to be packaged and promoted in order to promote them better. Therefore, I also need to formulate an annual marketing plan, including promotion plans, sales plans and advertising, in order to enhance the company's visibility and increase customers' awareness of our company's products. confidence.

At the beginning of every year, I will participate in the order meeting organized by the customer center as the marketing and account manager. The ordering meeting is a very important part of the simulation internship. The company's profit largely depends on the quantity and price of orders placed at the ordering meeting. At the order meeting, I will spend advertising money based on the company's target market, and then I will go on stage to introduce the company's latest situation to the customers, and then the customers will give scores. The company with the highest score will get the right to sign contracts with customers first. Although supply often exceeds demand in the market, because the sales prices of products in different markets vary greatly, every production company hopes to get priority and negotiate with customers in the market with the highest sales price. To this end, I must make full preparations beforehand, such as preparing the market development certificate, ISO certificate, and product development certificate for customer inspection. I must also record the company's production level, output, etc. to facilitate introduction to customers. But because I am relatively conservative in advertising investment, our company has never received priority. Fortunately, with good public relations skills, I can successfully sign sales contracts with customers in the target market and complete sales tasks every time. At an order meeting, negotiation skills with customers are very important, and price is the most sensitive issue. I have a better grasp of this aspect. I grasp the customer's desire to buy all the goods they need from one production company. I first ask the customer about their demand, and then tell them a sales quantity that accounts for 2/3 of their demand. At this time, other production companies generally I have already found a customer to negotiate with. My customer is inconvenient to find another manufacturer and can only ask our company to increase the quantity. At this time, I can ask for a price increase on the grounds that the production cost will increase. In this case Under the circumstances, raising prices makes people feel that it is reasonable, which can not only maximize the interests of the company, but also be easier for customers to accept.

While working in the marketing department, I found that communication with other departments is very important, especially the production department. I remember that in the eighth year of operation, due to my lack of experience, I did not fully communicate with the production department supervisor before attending the order meeting. The sales orders I received exceeded my production capacity, and I almost failed to deliver all the goods. Fortunately, through coordination, the problem was successfully resolved. After learning the lesson, in the following business years, I will pay great attention to communication with the production department. At the same time, I must promptly convey the company's production information to customers to achieve the purpose of information circulation. I will also be more careful when negotiating with customers. Be sure. Secondly, the relationship between the marketing department and the finance department is also very close.

Although there are not many documents that the marketing department needs to fill in during work, documents are transferred to customers frequently, and it is easy to miss them if you are not careful. I forgot to give the delivery note to the customer or get the invoice from the customer many times, which caused certain difficulties for the finance department to fill in the accounts correctly. In addition, the marketing department budget at the beginning of each year is also very important. This is related to the finance department’s estimate of the marketing department’s operating costs for the year. Through the budget, the finance department can approve reasonable expenditures for the marketing department and at the same time provide the market with Provide advice on the department’s target sales volume and selling price.

During this ERP simulation internship, I deeply realized that as a marketer, his judgment and sense of the market will directly affect the operation and development of the enterprise. When writing various plans and programs, I learned and used a lot of professional knowledge about municipal operations, thereby consolidating my grasp of theoretical knowledge and learning how to apply it to practice. It is undeniable that I made many wrong judgments about the market at work, and it can even be said that I was directly responsible for the company's inability to obtain higher profits, but this was the most valuable experience I gained during my internship. Through the internship, I truly understood how a business operates. The indirect work experience laid a solid foundation for the actual work I am about to face, making me more confident in my ability to do the job. ;