"Grab People" and "Transformation" Double Buff Blessing, Data Interpretation of the Demand Status of Graduates in the Autumn Recruitment Season of 22

"Development is the first priority, talents are the first resource, and innovation is the first driving force." In recent years, there have been "grabbing wars" all over the country, and recent graduates, as the main target of the "grabbing wars", have been paid close attention to by all parties. With the end of the autumn recruitment season in 22, Wutongguo, a one-stop online application platform for college students in China, made statistics on the demand for fresh graduates in the recruitment market in the autumn recruitment season in 22, and presented an all-round overview of the demand market for campus recruitment in China in the autumn recruitment season in 22 from various dimensions such as region, industry, education and enterprise nature.

Reveal the demand of fresh graduates in each province, and the coastal provinces and cities occupy the top ten and seven seats

According to the provincial ranking data of the demand of graduates in the autumn recruitment season of 22 released by Wutongguo, Guangdong is the most powerful, with the largest proportion of graduates' demand, reaching 13.9%; Jiangsu ranks second, with 11.7%; Shandong ranked third with 1.63%. Generally speaking, the eastern coastal areas occupy the top ten and seven seats, while the inland provinces are only Hubei, Sichuan and Henan provinces.

The coastal provinces have an advantage in geographical location, and both transportation and trade are convenient; In terms of population, Guangdong, Shandong, Jiangsu, Beijing, Zhejiang and Shanghai are all areas with huge population and dense population. As the frontier areas of China's opening to the outside world, the opening time is early, the development is stable, and the economic development environment and system of each province are mature. Therefore, the inherent enterprise volume and high-frequency new enterprise iterations require a large number of talents to supplement, so the job demand is large.

Guangdong has two first-tier cities, Guangzhou and Shenzhen, and a new first-tier city, Dongguan, with strong overall economic strength and high development level. The province's GDP has remained the first in the country for many years, and it has always been the province with the largest demand for graduates. It is also worth mentioning that the gap between Shandong and Jiangsu has gradually narrowed in the ranking of graduates' needs in various provinces, changing the situation that Jiangsu was ahead of Shandong in previous years. Since the beginning of 219, Shandong Province has put forward the "Major Implementation Plan for the Conversion of New and Old Kinetic Energy in Shandong Province", continued to deepen the structural reform on the supply side, focused on the major projects for the conversion of new and old kinetic energy, completed the transformation and upgrading of the traditional equipment manufacturing industry, and developed and expanded the emerging high-end equipment manufacturing industry. In the process, a large number of jobs were created, which greatly increased the demand for graduates.

First-tier cities have dropped year-on-year, and the demand for graduates from new first-tier cities is strong

According to the above data, the demand for graduates from first-tier cities in the autumn recruitment season of 22 accounted for 26.69%, down 4.1 percentage points year-on-year; The demand of new first-tier cities is strong, accounting for 33.77%, up 6.96 percentage points year-on-year; In addition, the demand for graduates from second-tier cities accounted for 21.63%, up 9.7 percentage points year-on-year; The demand for graduates in third, fourth and fifth tier cities is relatively low, all of which are below 1%.

First-tier cities are the first-tier cities in China's economic development. The demand for graduates in the four cities accounts for 26.69% of the country's total, and their strength is obvious to all. However, the demand for graduates in 219 has decreased compared with the same period of last year. First of all, under the impetus of urban economic system reform and urbanization, labor-intensive industries have gradually moved from intentional cities to new first-tier and second-tier cities. With the development of the Internet era, some small and medium-sized companies have also moved from first-tier cities with high operating costs to new first-tier cities and second-tier cities with relevant industrial preferential policies. Therefore, the number of enterprises in first-tier cities has decreased relatively, and the demand for enterprises has decreased. ?

The demand for graduates in the autumn of 22 accounted for 33.77% in 15 new first-tier cities, which surpassed the first-tier cities by exerting the wolf effect. As the core cities of each region, new first-tier cities have gathered economic, educational and transportation resources in the region, with high level of urban development, complete infrastructure and concentrated industrial clusters. They have carried the industrial transfer of first-tier cities in the new round of industrial upgrading, and given full play to their respective regional advantages, developed their own hundreds of billions and trillions of industrial clusters, created a large number of jobs and had a large talent gap. Therefore, the new first-tier cities are also the most eye-catching areas in the "war of grabbing people". The policies, support, subsidies, account opening and other moves are dizzying. It can be said that they have tried their best to introduce talents.

What are the reasons behind the sharp increase in demand in Hangzhou, a new first-tier city?

According to the analysis of the data of Sycamore Fruit in the above picture, there is no obvious change in other cities in the new first-tier cities except Hangzhou and the demand in Hangzhou has soared. What are the reasons behind this?

Hangzhou, a city with West Lake and Alibaba, is no.1 in the history of e-commerce development in China. It has legendary auras such as "E-commerce Capital", "New Retail City" and "Internet Capital". For many years, Hangzhou has always been a bright pearl in China's urban agglomerations with the development of Internet and e-commerce, and it has been highly competitive with excellent policies, pleasant living environment, good entrepreneurial atmosphere and so on. Since 219, Hangzhou has accelerated the construction of the first city in the national digital economy; Develop digital+manufacturing to promote the great integration of old and new industries; Implement the "handsome bird" project to stimulate the vitality of micro-subjects; Create a strategic hub of the Silk Road; Active access to Shanghai and integration into the integrated development of the Yangtze River Delta have greatly enhanced economic vitality and created a large number of jobs, and the demand for talents is strong.

private enterprises have flourished and become the "main force" of the market demand for school recruitment in China

As shown in the data of Wutongguo in the above figure, in the ranking of the enterprise nature of the demand for campus recruitment graduates in China in the autumn recruitment season of 22, the demand for graduates from private enterprises accounts for the highest proportion, accounting for 52.46%; The second place is state-owned enterprises, and the demand for graduates accounts for 23.62%; Joint-stock enterprises and foreign-funded enterprises rank third and fourth respectively with 11.9% and 6.17% of graduates' demand.

At present, China's private economy plays an important role in prospering urban and rural economy, increasing fiscal revenue, ensuring people's livelihood and employment, and promoting social stability. The contribution of private enterprises can be summarized by "56779", that is, the private economy contributes more than 5% of tax revenue, more than 6% of GDP, more than 7% of technological innovations and more than 8% of urban employment. Under the internal driving force of seeking greater development, private enterprises promote industrial transformation and upgrading, which leads to changes in the professional structure and demand level of talents, and the demand for high-quality employees, high-tech professional and technical talents and innovative talents has soared. Campus recruitment has become an important channel for private enterprises to select such talents.

in recent years, China has issued a series of supporting policies to reduce the tax burden of enterprises, so that private enterprises can "go into battle lightly" and "real money and silver" support the transformation and upgrading of private enterprises, and promote the private economy to move towards the high end of industrial chain and value chain. It is believed that with the implementation of a series of policies and measures conducive to the healthy development of the private economy, it will further activate the potential of social innovation and entrepreneurship, further promote the private economy to achieve higher quality, more efficient, fairer and more sustainable development, and inject strong impetus into China's stable employment.

Traditional industries and "emerging" industries are making simultaneous efforts, and the demand for school recruitment accounts for half the sky.

According to the analysis of the demand for graduates in the autumn recruitment season of p>22, the construction/building materials/engineering industry takes the lead with 1.76%, followed by the education industry, electronic technology/semiconductor/integrated circuit industry. Among the top ten graduates, traditional industries and "emerging" industries each hold half the sky.

In recent years, the infrastructure construction in China has been accelerating, and a large number of major projects have been launched one after another, and the demand for graduates in the construction/building materials/engineering industry has been ranked first for many years. The scale of education and training industry in China is constantly improving, and both online education and offline training are prosperous and developing rapidly. With the standardized operation of the education and training industry and the demand for teachers, fresh graduates have become the most favored talents in the education and training industry.

At present, China has entered a critical period of the transformation of old and new kinetic energy. Therefore, it is necessary to speed up the upgrading of traditional industries, accelerate the cultivation of emerging industries, introduce information economy, smart applications, and a variety of new models, new formats and new economies, and give play to the role of internet plus to promote cross-border integration of industries; The persistence of Sino-US trade war and the "blockade" of the United States on China's science and technology industry also stimulate the self-upgrading and innovation of China's high-tech industry. In this context, "emerging" industries such as electronic technology/semiconductors/integrated circuits, Internet/e-commerce, new energy and new materials have started to innovate and develop themselves, and the demand for talents has reached an unprecedented height in quantity and quality.

Undergraduate students occupy the dominant position in campus recruitment demand, and the demand for highly educated graduates is rising steadily.

Undergraduate students are still the main demand of employers, accounting for 89.52% in the autumn recruitment season of 22, with 1% for master's degree and .49% for doctor's degree. Compared with the data of the autumn recruitment season from 218 to 22, the demand for undergraduates in the campus recruitment market has slowed down year after year, and the demand for master's and doctoral students has steadily increased.

for academic qualifications, the general cognition of society is that academic qualifications equals ability. The higher the academic qualifications, the stronger the ability, the more knowledge reserves, and the higher the economic value created. Their personal abilities and personal qualities are more in line with the expectations of enterprises, so highly educated talents are favored by enterprises. Moreover, the deepening of urban economic system reform and the rise of emerging industries make enterprises gradually shift their talent selection to highly educated and high-quality talents. At the same time, in today's "war of grabbing people", various provinces and cities have introduced talent introduction plans to attract talents, providing policies of settlement and housing subsidies, so that many enterprises have more capital to recruit highly educated talents; On the other hand, in recent years, China's investment in science and technology has increased by about 2% every year, and the amount has reached more than 46 billion yuan. Under the stimulation of relatively sufficient funds, the willingness of enterprises and institutions to recruit highly educated graduates has increased. Therefore, in the autumn of 22, the demand of enterprises for graduates with master's and doctoral degrees has increased.

Under the background of industrial transformation and upgrading and "grabbing people", campus recruitment, as the first recruitment place in China, will continue to be concerned. The autumn recruitment season has come to an end, and 22 is coming. The one-stop online application platform for college students, Wutongguo, will also cater to the road of industrial upgrading and self-innovate, and adapt to the new changes and new needs of both the supply and demand sides.