What's the difference between domestic embroidery machine and imported embroidery machine?

From China Sewing Machinery Association to other newspapers, magazines and advertisements, embroidery machine and its related products are the focus of sewing equipment industry, especially in CISMA exhibition in 2005. The good performance of domestic embroidery machine indicates its good development prospect.

Domestic Embroidery Machine: Facing Opportunities

Five or six years ago, when customers at home and abroad bought computerized embroidery machines, there were no more than six brands to choose from in the market, such as ZSK in Germany, belinda or Zhongde in Japan and Delta in China. At present, clothing enterprises will encounter two problems when purchasing embroidery machines: first, choose imported embroidery machines or domestic embroidery machines? Second, is the domestic embroidery machine made in the north or the south? Especially every time I attend an exhibition, I don't know how to choose the embroidery machine products in the whole exhibition hall. The final buyer may often choose a brand that he is familiar with.

Many brands of embroidery machines also make it difficult for buyers to start. In fact, this is also difficult for customers, because only from the known domestic embroidery machine brands: Delta (North Bird) in the north; Qingdao Eagle Wheel; There are Raomei, Yi Fu, Guorainbow, Aoyu and Zhanyi in the south. Fujian has Yongxin; Shanghai has workers, bidders and Fenshida; Zhangjiagang has Kone, not to mention Zhejiang, especially Taizhou, Dongyang, Zhuji and other places in Zhejiang, which have become important and concentrated manufacturing bases of embroidery machines in China and pillar industries of local industries. Authoritative data show that there are 150 well-known embroidery machine manufacturers in China. Judging from the current CISMA, large enterprises such as Feiyue Group, Zoje and Tongyu have begun to intervene in the embroidery machine industry.

Facing the domestic embroidery machine that has sprung up like mushrooms after rain, the market reaction is mixed: on the one hand, it reduces the cost of equipment purchased by customers and is conducive to expanding the production scale of enterprises; On the other hand, in the face of so many domestic embroidery machines, how to treat and buy value-for-money embroidery machines has become a major problem for customers. Indeed, domestic embroidery machines have a good cost-effective advantage, which shakes the situation that imported embroidery machines dominate the world in the market. However, due to the weak machining technology in China and the uneven level of spare parts production and supply enterprises, many domestic embroidery machine manufacturers are still in the rough imitation stage in terms of product research and development, manufacturing technology, production supervision, staff quality and after-sales service. We have to admit that there is a certain gap between domestic embroidery machines and imported embroidery machines, whether it is the precision requirement of machinery or the stability direction of electric control. This is a problem that all colleagues engaged in sewing machinery manufacturing have to face up to and need to seriously consider. Within ten years, China embroidery machine industry has produced more than 50 brands of/kloc-0, and the annual output has soared from several thousand to more than 40,000 now. For industrial products, what matters is not quantity, but the quality of products and the establishment of brands.

The vicious competition between quantity and price results in killing each other and messing up the market, and the manufacturing enterprises themselves are the ultimate victims. Those who can laugh at the end must be those enterprises that embark on modern enterprise management and brand building. Although these enterprises will experience a long period of development, maturity and accumulation, it is the only way for domestic embroidery machine manufacturers in the future. So is there a domestic embroidery machine product that can not only inherit the blood of imported machines, but also integrate the advantages of domestic machines to supply high-end markets and meet the requirements of some customers who have used imported machines and are trying to use imported machines? This is not only a historical opportunity for our embroidery machine industry, but also the call of the times and reality. We are fully capable and confident to examine the current situation of the domestic embroidery machine market and the real needs of customers, and build an embroidery machine as soon as possible, which not only has absolute advantages in cost performance, but also is not inferior in machine quality and after-sales service.

Imported embroidery machine: the scenery is no longer there

With the improvement of the quality and independent research and development ability of domestic embroidery machines, domestic embroidery machine manufacturers no longer rely on simple imitation, and the product structure has also developed from a single Ping Xiu machine to a pluralistic era in which a series of special machines and new products coexist, such as Mao Jinxiu, gold embroidery, ribbon embroidery and mixed embroidery, forcing imported machine manufacturers to adjust the superior mentality of the emperor's daughter.

Is it German Z? s？ K in Japan, Tadao, Berinda, Happiness, or S in Korea? W? In the past three years, they have set up factories in the mainland in the form of sole proprietorship, joint venture and cooperation. It is the only way for imported machines to survive in the current market environment to reduce production costs, continuously promote the localization of parts and components and implement the localization policy for workers.

On the other hand, due to a large number of early pioneers in this field, domestic embroidery machine manufacturers have completed the initial primitive accumulation, and have developed from the primary manufacturing process to the advanced secondary entrepreneurial stage. They bought land, built modern factories, bought the latest machining centers and machinery and equipment at home and abroad, and even hired senior engineers and technicians from Germany and Japan to jointly develop and design new products. Most importantly, the mode of parts production in China has developed from a small family workshop to an enterprise and modern enterprise. In particular, some large state-owned machinery processing enterprises have entered the ranks of parts manufacturing enterprises, which provides a strong manufacturing foundation and conditions for embroidery machine manufacturing enterprises and is also a prerequisite for improving the level of embroidery machine manufacturing in China. From this point of view, the manufacturing level and production scale of embroidery machine in China will develop rapidly, close to the level of famous foreign brands. Finally, just like the home appliance industry in China, the market share of domestic home appliances such as Changhong, TCL, Konka, Haier and Little Swan has already left behind foreign brands, and the quality and sales price are still very competitive. It can be said that today's home appliance industry is a bright and beautiful tomorrow for embroidery machine industry.

Domestic embroidery machine still needs efforts.

For the bright future of domestic embroidery machines, all domestic embroidery machine manufacturers should shoulder the responsibility of rejuvenating the national industry from now on, fight an eight-year war of resistance with the spirit, determination and perseverance of the eight-year war of resistance, and truly establish China famous brands and world brands that can compete with foreign brands. In order to achieve this goal, I think we should start from the following aspects:

First, the hardware of many enterprises has approached or even surpassed the conditions of foreign brands, and they are not inferior in terms of factory buildings and mechanical facilities, but what they lack is a strong product research and development team. After 50 years of manufacturing and development, several brands of embroidery machines in Japan are pursuing continuous research and development and innovation. At present, relying on the close combination of the world's most advanced computer technology, chip development and function development with the humanization of computer embroidery and human culture, they have developed to a considerable height and still have absolute scientific and technological advantages. However, now we can be delighted to see that many domestic embroidery machine manufacturers have begun to make efforts to make a breakthrough in the development of electronic control, and strive to make the level of electronic control development close to that of imported machines in the shortest time.

Second, strive to cultivate a team of high-quality enterprise management and production personnel. This is the basis and premise of manufacturing high-quality embroidery machine products and the key to ensure the quality of each embroidery machine.

Third, strengthen the inspection and monitoring of products before leaving the factory. Many domestic embroidery machine manufacturers know the importance of this link, but they can't really implement it.

Fifth, continuously enhance the awareness of intellectual property protection, pay attention to shaping brand image, ensure the reasonable matching of product grades and prices, and avoid falling into the misunderstanding of price war. To truly make domestic machines a world brand, the way out is nothing more than the following:

A. Join hands with powerful forces

A: Sino-foreign cooperation: cooperation with world-class technology manufacturers in industries such as automobiles, computers and home appliances.

B: Factory-to-factory cooperation: complementary advantages and resource sharing.

C: Inter-bank cooperation: cooperation with universities and scientific research institutions to enhance R&D capabilities.

B. Set up factories abroad: In order to create famous brands in China, set up assembly plants abroad.