How to recruit luxury shopping guides?

Luxury shopping guide is to recruit people through school recruitment or social recruitment.

Social recruitment is to openly recruit some on-the-job personnel with work experience, which is generally irregular and starts to recruit according to the actual needs of the company. Most of the jobs recruited by the society come from the employment demand in the actual development of enterprises-either new employment demand is generated or leaving the company causes insufficient personnel. Campus recruitment means that enterprises go to colleges and universities to recruit students who are about to graduate. Generally, there are two spring and autumn recruitments a year.

The use value of luxury goods pays more attention to ostentatiousness, which is the psychological feeling that the product itself brings to consumers, such as the display of identity, status, taste and personality. It is based on the supremacy of product materials and functions, and is often sold by promoting brands. So luxury sales note:

1, the choice of sales staff, in line with the temperament of the product, that is, in line with the temperament of consumers, for example, jewelry sales staff often choose ladies with noble and elegant image and temperament, and even require high education and multilingual;

2. Shape the sales environment. Including the location of sales stores, interior decoration, counter design, etc. These are consistent with the temperament and style of the product (and also the recognition of the unique temperament of the target consumer); For example, the decoration style of high-end coffee shops is generally dark, giving people a quiet feeling, which is consistent with the color of coffee itself and has psychological effects. In classic Starbucks, every waiter is a master of psychology, who can judge the state of customers and what kind of coffee they need through their eyes.

3, advertising, that is, publishing high-quality advertisements in professional media (such as Ruili, etc.). As for media, newspapers, magazines, movies, radio, online media and a small amount of TV media are often used.

Extended data

Luxury shopping guide requirements

1, the starting salary is high, and the starting salary is high.

2. The working atmosphere and colleagues' low academic qualifications.

3. Narrow interpersonal network.

4. Working hours are not fixed.

5. Limited development, rapid development of Guan Peisheng. Being a manager is not easy. The management requirements of first-line luxury goods are very high, such as good background (coming back from studying abroad or having various big-name backgrounds), high age and qualifications.