What are the strategies and means of property market expansion?

Property management enterprises are low-profit industries. If they want to make a profit, they must take the road of large-scale operation and constantly expand the market. Expansion is the only way for enterprises to grow and develop. Only when enterprises have a certain market share and scale can they win in the fierce market competition, but blind expansion will also make enterprises face the danger of bankruptcy. The expansion of property management enterprises is accompanied by the increase of personnel, the diversification of services and the risk of cross-regional operation, which is a severe test for property management enterprises. Therefore, in order to win the market and expand the market share, property management enterprises must first correctly understand the expansion of enterprises, lay a good foundation and strive for progress steadily.

First, the significance of the expansion of property management enterprises;

In today's grim situation of increasingly fierce market competition, no progress means retrogression, and no development means extinction. Property management enterprises can gain a firm foothold in the market only by quickly occupying market share and expanding their own scale.

As a new industry, the property management industry has shown great vitality and achieved rapid development since its birth. Practice has proved that enterprise expansion and large-scale development are the inevitable trend of the future development of property management industry. There are four reasons:

1, the industrialization of property management industry is imperative, and the premise of industrialization is scale;

2. Property management companies can only achieve benefits through scale; k

3. The rationalization of enterprise resource allocation can only be realized through scale;

4. The reduction of social average labor cost and enterprise cost can only be achieved through scale.

The second is the way for property management companies to expand the market;

1, merger and reorganization, make full use of small enterprise resources.

At present, many small comprehensive property management enterprises have no qualification grade. Many real estate developers set up their own property management companies to manage their own development projects in order to make profits, but because of their small area, they have caused a lot of repeated investment and waste of resources. Obviously, this situation is not conducive to the overall progress of the property management industry. Because the service of this branch is not standardized, the interests of the owners (tenants) who should have enjoyed normal services have also been damaged, which has greatly damaged the overall image of the industry. In order to promote the healthy development of the industry, these small property management enterprises can realize the optimal combination of production factors through merger and reorganization, enjoy enterprise resources, establish industrial scale through resource integration, and promote the healthy development of the industry.

2, timely intervention in the mainland property management market, expand the field of property management.

The huge potential of the mainland property management market has attracted the attention of many brand companies, and many brand property management companies take going to the mainland to seize the market as their development goal. However, there are many contradictions and risks in the management process due to the lack of consumption awareness and low charging standards in mainland property management. If you are not careful, a series of problems will occur, such as investment losses and corporate brand image damage. These problems have been puzzling property management enterprises entering the mainland, making it difficult for them to obtain better economic benefits because of the expansion of their scale at the beginning of entering the mainland. In this regard, property management companies must have sufficient understanding and ideological preparation, abandon the idea of quick success and instant benefit, and make preparations for truly gaining a foothold in the mainland market.

The large-scale development of property management is imperative, but in the process of expansion, we must explore the law of large-scale development, treat enterprise expansion correctly and get out of the misunderstanding. Only in this way can the goal of large-scale expansion of property management be truly realized.