Why do I see other people's roadshows increase for no reason?

What is a roadshow? As the name implies, it is to perform on the road. Roadshow, a term introduced from abroad, was first used by stockbrokers on Wall Street in the United States to stand on the street and shout loudly in order to persuade others to come to his stock. Later transferred to the trading hall, there are advanced electronic trading methods. However, this form of roadshow still exists. You can often see it on TV. In the noisy hall, there is a podium where the host is screaming at the top of his lungs. This is the trace of the road show, but it turned into the hall, not the road. To put it bluntly, it is a promotional activity. At present, this form of roadshow has become an international way to promote the issuance of shares. With the development of business, this road show form has been transplanted into the promotion of enterprise products, and its form is becoming more and more colorful. For example, media conference, product launch, product display, product trial, popularity, trade-in, on-site, lottery, gift delivery, prize-winning quiz, karaoke contest, cultural performance, game competition, etc. This form is very good, face-to-face communication with customers is very friendly, and it unconsciously expands the brand awareness of enterprises in cultural activities, which is a popular form for everyone. Therefore, this form is widely adopted by enterprises. Since roadshows are so effective, how to plan a successful roadshow with the help of sponsorship activities? Choose the right time and place when and where to hold a roadshow? It is mainly decided according to the target audience of the enterprise and the activity habits of the target audience, not necessarily on weekends and holidays. For example, in order to promote the M-Zone in China, many roadshows have been planned, most of which are located on university campuses. Create a warm atmosphere at the scene. The more people attend the roadshow, the better the effect. How can we attract people? First of all, the activity site must be attractive, and balloons, ribbons and stereos should be used to create an atmosphere. Before the general activities begin, we should first perform a wonderful program. If this activity is aimed at the elderly, you can come to a Beijing opera first; If the activity is aimed at young people, you can start with energetic street dance; After bringing people together, the host took the opportunity to introduce the enterprise, products and the purpose of this activity. This is the gong and drum before the opening. During the performance, the staff can give people some publicity, ask people to wear some product models and walk around to attract people. The content of the activity should be novel, not too monotonous, always singing and dancing. Or some old game shows. Determine the theme of an activity. Any form of promotion activities are for brands and products, which are conducive to the spread of brands and the promotion of products. The theme of the event is the soul of roadshow promotion. Roadshow promotion should determine a distinct theme according to the characteristics of brands and products, especially closely combining the theme of this sponsorship activity, which is also a reason for carrying out this promotion activity, so that consumers can have a clear concept of the performance activities, and at the same time, it is easy to have a positive association with the brand, and then remember the brand. Prepare performances and publicity props. Performance and publicity props are good publicity tools and media to show brand image. Therefore, props should be professional and meet the CI requirements of enterprises. Generally speaking, performance and publicity props should have the following items: 1. Activity stage: The stage should be designed to be 10 m X6 m in size and 1 in height. About 2 meters, this stage is more imposing. The stage can be in the form of building blocks or steel frame structure, which is convenient for transportation and construction, but it must be firm to avoid accidents. The stage should be flat and carpeted. The activity stage can also be transformed from the trunk of a special double-row car, which is very convenient. 2. Background cloth and board: A background cloth or board should be hung behind the stage, indicating the theme of the event and the host company, highlighting the brand, and it is best to use spray-painted materials, which are firm and easy to express colors. 3. Props that can be used to set off the atmosphere: inflatable arches, lift-off balloons, cartoon airplane models, megaphones, game props, professional stereos, movies and big-screen TVs. 4. Stage lighting, actors' costumes and props needed for the program. 5. Promotion display platform: used to display products, gifts, promotional materials and other gadgets, as well as for product demonstration. 6. Publicity materials: display boards, flags, banners, POP, product announcements, lottery tickets, folding pages, brochures, folding booths, awnings and big sun umbrellas. 7. Props for product demonstration: According to different products and outstanding functional features, we only need to prepare drinking fountains and disposable small paper cups. 8. Toolkit: Spare gadgets, such as patch panels, pens, hammers, screwdrivers, stickers, sealants, etc. 9. Samples and small gifts: such as product samples, small package samples, promotional gifts, gift boxes, etc. 10, means of transport and means of transport: roadshow publicity needs to be equipped with administrative vehicles and vans, and vehicles should be modified and packaged to unify their image. Vehicles are also temporary lounges for staff and dressing rooms for actors. Organic combination of products and activities As for roadshows, we must plan ahead, the form must be novel, the programs must be rich, the atmosphere must be warm, the host must be humorous, the clothes must be few, and the pants must be short. People will enjoy watching these colorful activities. During the activity, people forgot the fatigue with great interest, unconsciously remembered the brand, and learned the knowledge of lactic acid bacteria and products. Some programs are very good, such as "One frog jumps, two frogs jump ..." Programs like this should be constantly updated, and these programs can't be played forever. Hire professionals and use the team of the cultural center to give him some information first, so that they can compile it and let us review it. They will organize a cast. Don't stand on the stage alone and make your speech dry and boring. The people below will just stand there, and soon everyone will run away. We must hire professionals, because they are in this line of work, and he is better than us. Don't save money. I once had an activity. I was the curator of a cultural center. I know these people are easy to get rid of. Last time I talked to the curator of a cultural center, four or five hundred dollars was settled. Here comes 1 1 person. The program is very good, but I really don't know how they divide the money. According to my experience, some actors don't give money, and some girls in their teens and twenties come in one morning if you give her twenty or thirty dollars. She is also willing to come, because everyone has a desire for self-expression, sometimes not to make money, especially some boys and girls who have just left school. Their business sense is not very strong, and their requirements in this respect are not very high. Twenty or thirty dollars is ok for them, they just go to play. What's more, this is an opportunity for her to show off, and she will rely on cultural centers to give her a stage in the future. We used to do this, and some even invited everyone to dinner. Of course, inviting stars and famous actors to hold large-scale publicity activities is another matter. Generally, a slightly better team can pull him down for about 1000 yuan. The key is to plan the content and string words of this program, and the knowledge of lactic acid bacteria and products must be simple, popular, easy to understand and easy to remember. For example, some children get angry when they eat milk, and there is always a lot of gum on their eyes. This is because their gastrointestinal digestion is not good, and our products have health care and conditioning functions for the gastrointestinal tract, so they will not get angry after eating and drinking; For example, for some young ladies, you can introduce some products that can beautify, eliminate wrinkles and freckle. You can introduce her a little knowledge. After drinking the product, apply some products to your face with clear water. After a minute or two, people's skin will be brighter, and people will become young, beautiful and youthful forever if they use it frequently. This is why products are favored by women today; For some men who like smoking and drinking, you can tell him that the product can eliminate pharyngitis, and drinking some products before drinking will not get drunk; For some students at school, you can tell them that the products can make them sleep well, have a good memory, become smart, enhance their vitality and so on. Such an easy-to-understand introduction can be understood as soon as you say it and as soon as you listen. Don't say those technical nouns and "…". Some programs are interactive, and the following people will be given a bottle of products or other prizes if they answer correctly. The program should be marked with XXX products, XXX sponsorship and other words, and the time and place should be chosen at the weekend. Finally, the whole process should be photographed and videotaped for future reference. Consider the details of the activity No matter what activities are planned, it is very important to consider the details. When planning an activity, we should pay attention to the weather forecast, see whether the weather is suitable on the day of the activity, how to ensure the safety work, and how to deal with unexpected accidents, such as sudden power failure and crowded people. These problems should be considered. Before the start of the activity, the staff should arrive at the scene at least 40 minutes in advance to check whether the stage height is reasonable, whether the decorations hanging on the stage are firm, whether the stage is firm, whether the sound is ready, whether the gifts are ready and whether the publicity materials are ready; Whether the actors and hosts are ready. In addition, roadshows that are generally conducted outdoors must go through the formalities at the local urban management office in advance, and the publicity must also be reported to the relevant units for approval, and the words "keep clean and tidy, don't litter" must be marked on it. In case the urban management and sanitation people come to make trouble. Finally, we should sum up and evaluate the situation of this activity, carry forward the achievements, overcome the shortcomings and strive to do better next time.