How big is the creative field of An Baili zx?

An Baili zx Creative Park covers an area of 9,600 square meters.

An Baili ZX Creative Playground was upgraded from Hualian Department Store. The project introduced TAMASHII NATIONS' first flagship store in the world, China's first MegaHouse, Shanghai's first Bandai VR experience store and Mochou Bear's first store with offline stores.

An Baili ZX Creative Park is located in Nanjing East Road, which is a typical small commercial project. The format covers hand-held retail, egg-twisting, theme catering, immersive entertainment and so on. And set foot in different sub-circles, such as tide play, three pits, baby circle, cat licking, idols and so on.

The first commercial body focusing on secondary culture in China has gained huge passenger flow and influence after superimposing the tourist base of Nanjing Road Pedestrian Street. The highest daily sales of An Baili ZX Creative Fun Field exceeded 2 million yuan, and the highest daily sales of brands reached 920,000 yuan. In May this year, An Baili ZX Creative Fun Field 1 10,000 square meters, the passenger flow exceeded 75,000, a record high.

Upgrading and transformation of the underlying logic reconstruction of An Baili zx creative field;

1, Nanjing Road is younger and the consumer groups are younger.

In the past five years, under a series of systematic urban renewal actions led by the government, such as the upgrading of Nanjing Road and the eastward expansion of the pedestrian street, the consumer groups of Nanjing Road Pedestrian Street, the first street in China, began to change to localization and youthfulness.

2. In the transformation of department stores, young ethnic groups need to be subdivided.

The original site of ZX Creative Fun Field is Hualian Department Store, with a commercial area of less than 65,438+0,000 square meters and a business area of 5,400 square meters. The problems faced by Hualian Department Store are that the single area is too small, the floors are high, the property conditions do not have a large-scale lifestyle format, and they do not have strong competitiveness.

3. Vertical focus, "Secondary Cultural Holy Land".

ZX creative fun field breaks through the template of traditional business, cuts into the "secondary element" of young people's niche hobby circle, and opens the gateway to the new generation cultural gathering place in Shanghai.