How to write a copy?

Lead: How to write the shooting copy? Copywriting is different from designers' expression through pictures or other means, and it is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on. Let's take a look at the relevant content I have compiled for you.

(Movie flow: First, introduce the story, explain what the customer needs and why he wants to go to Lawrence. The sound was shot live. → The scene where the protagonist arrives in Lawrence, with live voice. → Introduction to Lawrence: The picture is taken of Lawrence's factory environment and interior decoration layout, with dubbing. → Story: Sales receive customers, using live voice. → Interview → Story: The story characters choose their favorite locks and then browse other products in the store. → Shoot other products with design sense, with voice dubbing. → Interview → End of story: The protagonist of the story bought a few more goods in the store and left with satisfaction. )

One: The story begins.

Outside the door of a residential building, a man secretly looked around, confirmed the situation, quickly walked outside the door, quickly flipped the tools in his hand, and opened the door and entered the house. It wasn't long before the man came out, looked around and planned to leave. However, he took a few steps and turned back. He took out a pen and a post-it note from his bag, wrote something, then posted it on the door panel, turned around and left quickly.

(Camera switch) A couple are chatting and just arrived at the door. They found that their door was unlocked, and there was a note on the door panel, which read: Go and change a better lock. This door lock is too easy to open. (Close-up post-it notes)

The couple were very anxious and rushed into the house immediately, only to find that the things in the house had been turned upside down and had been visited by thieves. The two men looked at the theft in their home gloomily and discussed how to deal with it in the future.

After a while, their house was visited by thieves again. There is also a note on the door panel, which reads: I came to your house again because I couldn't pry open the door of the opposite house.

This time, the couple really laughed and cried. Husband: "Fortunately, we did a good job last time. We didn't lose anything valuable this time." Wife: "this is not the way, the report has not been found." Let's change the lock first, or I'll go to the neighbor across the street and ask where they bought their door. "

Husband: "Well, ask."

My wife got to know Lawrence Company in the process of chatting with her neighbors, and decided to choose the door lock product and change the bathroom product by the way.

Switch to them going to Lawrence.

Two: the protagonist arrives at the store.

Photo: The protagonist goes to Lawrence's shop to shoot the environment and special products in the shop, showing Lawrence's professionalism in the field of engineering hardware. Sound: live sound

Three. Introducing Lawrence into dubbing

Photo: The lens of the factory environment and the internal environment from the outside to the inside. ? When talking about the business scope of "bathroom hardware fittings, hinges, door tops, stainless steel handles and door locks" in dubbing, give some close-ups to these mentioned products.

Voice: (dubbing) RONESS Lawrence comes from 1873 German industrial family. Over the past hundred years, through historical precipitation, the craft and art have been organically combined to create the "RONESS Lawrence Fine Hardware Family". The company's workshop is located in Chancheng District, Foshan City. At present, we mainly specialize in producing bathroom hardware fittings, hinges, door tops, stainless steel handles, door locks and customized hardware for engineering decoration.

Four: Story screen

Photo: The story character tells the sales representative that he needs to choose the door lock. The lens shows the dialogue between the story character and the sales representative, the choice of the door lock lens and the close-up product sound: (live sound)

Sales Representative: Hello, what can I do for you?

Story character: Our door lock is broken, so we need to choose a better quality door lock.

interview

Screen: (if possible, please show the respondents and explain them in kind) preside over the dialogue with the designer or person in charge. Screen sound: (live sound)

1. Q: How can I choose a safer door lock?

2. Q: It is inevitable that the door lock will rust and deteriorate after being used for a long time. How to reduce the probability of this happening? 3. Will the materials of engineering hardware be different in different regions? (Talking about door hardware and bathroom hardware)

Like we are in the Pearl River Delta region, what material is generally better?

Six: Story screen

Photo: The camera shows the story characters picking their favorite locks and then visiting other products in the store. Sound: (live sound)

Sales representative: Do you want to buy this door lock?

Story character: Yes, this one. Please hold it for me first, and then I'll look at other products.

Seventh, dubbing introduces the design sense of Lawrence's products.

Screen: Close-up of products with design sense or European characteristics/not necessarily door locks, but bathroom products as far as possible.

Voice: (dubbing) RONESS Lawrence's product development is inspired by the combination of European single crystal and fashion. With excellent German products with excellent quality, novel appearance and reliable performance and international standard manufacturing level, it has added a higher level of taste to modern people's decorative life.

Eight: Representative Lawrence introduced a product with unique design (even talked about the design source, etc. )? Live sound

Nine: Interview

Screen: host a conversation with the designer or person in charge. Screen sound (live sound)

1 q: I just saw Lawrence has many special products besides door locks. Are some customized products? Answer XXXXXX

Q: If I want to customize the product, what do I usually do?

(Then talk a little more about customization, and let the respondents answer from the aspect of "How does Lawrence serve customers and try to meet their various needs?"

Ten: Story screen

In the end, the hero of the story not only chose a satisfactory door lock in Lawrence. I also bought several other beautiful bathroom accessories, which were accompanied by the sales representative.

Sound: live sound

Eleven: Dubbing introduces Lawrence's concept of development.

Photo: The hero of the story left the store happily with the goods. Finally, take some pictures of Lawrence's shop. You can pat the smiling sales consultant and the front desk staff, and then move the camera to the signboard outside the store.

Voice: (dubbing) RONESS has won the favor of agents, exporters and consumers with its unique design, excellent product quality and good service since its establishment. RONESS will continue to work hard in the future to bring better service and more pleasant life experience to more customers.

For ease of reference, the contents of the following table have been moved to the text version above. Attach the original form version.