How should novices do market research when they are engaged in housekeeping?

No matter what kind of business, market research is a very important step. Know yourself and know yourself, and you will win every battle. How should a novice housekeeping do market research and share my 13 housekeeping experience?

First, make clear the purpose of the study; We do market research to grasp the overall industry data, so as to find differentiation, focusing on which sectors in the domestic market are in great demand, with less peer participation, and which sectors are not doing well. These are the focus of our research and the entry point for us to enter the industry.

Second, determine the research object; Many novice friends don't know who to go to investigate, and they feel that they can't start. We must make it clear that what we are doing is a survey of domestic counterparts, mainly from two sectors: domestic company operators and domestic service personnel. Colleagues are pioneers in the industry and have a thorough understanding of the market and industry sectors. Studying them can save us a lot of time and energy.

Third, make clear the research content; Do research for fellow operators, don't directly inquire about the business situation with others, and listen carefully! Open one of your tour groups, or one in the same city, and see what businesses are being carried out by local peers through online stores and reviews, which businesses are not involved, and which businesses have more bad reviews. These are our market breakthroughs.

The research on domestic service personnel should focus on the salary level and quantity of employees. In the process of investigation, we must be careful not to listen to partiality, contact more, and strive to be friends with domestic service personnel. Once this step is done, you can draw employees directly. The shortcut to doing research is to order a housekeeping service, and invite us to join their group on the grounds of introducing our work with the help of aunt or master's WeChat. You can receive a lot of information even if you don't talk.

The core of market research is to find your own position in the market. As long as the research direction is correct, combined with local characteristics and flexible use of methods, effective information will be harvested quickly.