What are the reasons for the great achievements of enterprises in 2020?

Due to the special circumstances in 2020, property companies have received the attention of capital, and the performance of high-quality properties has also increased significantly during this period. Taking this opportunity, many property companies chose to go public in 2020, and the listing of property companies ushered in a small climax.

With the end of 2020, the performance forecast of listed companies is gradually released. At present, there are 43 property companies listed on A shares and Hong Kong stocks. According to He Xun real estate statistics, as of February 3rd, * * * 10 listed real estate enterprises have issued performance forecasts.

Nearly a quarter of listed companies' performance has improved rapidly. What is the growth password? He Xun Real Estate combed and found that the performance was due to the substantial increase of the construction area under management, the improvement of operational efficiency and the increase of value-added service income.

A number of property companies announced that the maximum increase in net profit of Yingxi reached 140%.

At present, the property companies that have disclosed the 2020 performance forecast have outstanding performance.

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He Xun real estate arrangement

By combing the performance forecasts of various housing enterprises, it is found that among the ten housing enterprises that have announced performance forecasts, the performance of Time Neighborhood has the highest increase. Times Neighborhood predicts that the unaudited net profit and the core net profit attributable to the group's equity owners will increase substantially in 2020, which will be no less than 140% and 90% respectively compared with the same period of 20 19.

Followed by Sunac Services, it is estimated that the profit attributable to company owners will increase by more than 120% in 2020 compared with the previous year. The total net profit of Jianye New Life is expected to increase by more than 80%, the total profit of Hejing Youhuo is expected to increase by no less than 70% in 2020, and the net profit of excellent commercial enterprise service is expected to increase by 75% in 2020. Jinke Service and Hongyang Service are expected to increase their profits by more than 60%. In addition, both China Merchants and Baolong Commercial have 40%-50% profit growth.

As we all know, the management scale of many property companies is extremely dependent on the development scale of the parent company. Since 20 15, domestic commercial housing sales have started a new round of rapid expansion. In 2020, the sales of China real estate market reached a record high, from 5.27 trillion yuan in 20 10 to 7.36 trillion yuan in 2020, with a compound annual growth rate of 12.7%.

Commercial housing sales have been growing, which means that the property management industry is still in the accelerated release period in the future.

Regional growth and value-added services have become the driving force of profit growth.

The reason why the interim performance of listed property companies has made rapid progress is largely due to the increase in the total construction area of managed projects and properties.

In addition to attracting investment, the other nine real estate enterprises all pointed out that the increase in performance was mainly due to the substantial increase in the construction area under management during the reporting period.

At the same time, the increase of non-owner value-added services and community value-added services has also driven the performance of property companies to rise. Compared with property management services, the gross profit margin of value-added services is relatively high, and it can accelerate the extension of the entire industrial chain. Therefore, many property companies have deepened their layout in unison, prompting the value-added services to show a vertical and professional development trend.

Sunac Service, Evergrande Real Estate, Excellent Business Enterprise Service, Times Neighborhood, Jianye New Life and Hongyang Service all pointed out in the announcement that one of the reasons for the increase in profits was the increase in income from non-owner value-added services and community value-added services.

In addition, the improvement of operating efficiency is also one of the reasons for the rapid growth of listed real estate enterprises. As a labor-intensive industry, property enterprises are accelerating the application of related community information products.

In various announcements of Yingxi, it is mentioned that the operational efficiency of the Group can be improved through advanced technology. For example, Jinke Service promotes the group's operational efficiency through factors such as technology empowerment; Sunac Property actively takes measures to reduce costs and increase efficiency, thus improving profitability; Hejing Youhuo continuously deepens standardized operation and improves the operational efficiency of the Group through advanced technology; Baolong Commercial also mentioned that performance growth depends on effective control of operating costs; Times Neighborhood actively optimizes operations and adopts intelligent applications to improve operational efficiency and reduce costs; Jianye's new life has taken measures to improve quality and efficiency, and the management rate has been continuously reduced.

In addition, the increase in profits brought by mergers and acquisitions is also one of the driving forces for the substantial increase in the interim performance of property companies. For example, the reason for China Merchants' performance growth is that China Merchants Property Management Co., Ltd. has been included in the scope of the company's consolidated statements since February 20 19, which can boost profit growth.

Internal and external training has become the main theme of the development of material enterprises.

With the acceleration of capitalization in the property management industry, M&A business has become a hot spot in the industry.

On October 29th, 65438/kloc-0, Evergrande announced that it had invested/kloc-0.5 billion yuan to acquire Zhejiang Asia-Pacific Hotel Property Service Co., Ltd. After the acquisition, Evergrande Real Estate will increase its management area by more than 80 million square meters, equivalent to 22% of the scale target of 360 million square meters this year.

In fact, since 20 19, including the new form submitted in 2020, most of the funds raised by listing have been used for strategic expansion, and about 70% of the funds raised on average have been used for mergers and acquisitions. The favor of the capital market has given listed real estate more ammunition for external expansion. At the same time, the generous valuation of capital to property enterprises also gives the transferor more motivation to conduct mergers and acquisitions. This virtuous circle also supports the M&A window of the industry.

It is worth noting that, in the use of the listed financing quota, in addition to market-oriented business expansion such as mergers and acquisitions, building an information platform or upgrading service technology means is the second direction of enterprise capital use. It can be seen that reducing operating costs and improving per capita efficiency have become the constant choice of listed companies.

In addition, community value-added services have also become a new blue ocean for material enterprises to tap profits. At present, the value-added services of entity enterprises are still in the exploration stage, and the expansion boundary of value-added services is unknown, but the expansion of all services needs to be based on property regional management. "The scale of property management enterprises has a great relationship with the income space of value-added services, and the income of value-added services has a strong scale effect, because the scale effect can dilute the cost of value-added services while supporting the innovation of value-added services, thus enhancing the profitability of value-added services." Bai Wenxi, chief economist of IP Global in China, said.