Jinhua Sanjiang International Garden Shangcheng Huafu Baoji Peninsula all information

There are two multi-storey buildings around the island, namely Contemporary Washington and Jiangnan New Town, which will be put on the market soon. In terms of high-level, the main competitors are Oriental International, Tianlong Nanguo, Guangrun Hancheng, Jinxiu Jinhua, etc. Several high-level buildings on the island include Sanjiang International Garden (high-level, superimposed and terraced houses), Blonde Garden (terraced houses), Oriental Lanting (superimposed and terraced houses) and Shangcheng Washington (superimposed).

Therefore, we think that the focus of marketing work in that year was to enrich the artistic conception and feelings of peninsula life on the basis of good product image, to achieve "both form and spirit" and to turn Baoji Peninsula into a real Jinhua leader brand real estate.

As a big market in Jinhua, the launch of Block C in Baoji Peninsula must have innovation and breakthrough, and form new bright spots in product innovation, service innovation and marketing promotion innovation, so as to ensure the continuous success of the project and cast the brand position of the project market leader. On this basis, the promotion theme of the project is "advocating urban holiday life" to shape the unique residential characteristics of small and medium-sized high-rise buildings in this case.

On the other hand, since July, affected by the national macro-control, the Jinhua market is also bleak. The transaction volume of various properties has fallen sharply and there is no sign of improvement for a long time. Many developers have implemented the phenomenon of secretly lowering prices.

According to this situation, in the marketing work in the second half of 2005, we appropriately increased some disguised promotional activities based on price, such as special rooms for National Day and "no reason to check out" activities. It caused quite a stir in the market and industry.

Marketing keywords:

1, community culture construction

With the delivery of plots A and B of the project, the number of owners staying in Baoji has gradually increased. At this time, the image of the community is truly displayed in front of customers, and good property services and beautiful landscape environment are also appreciated. Clubs and kindergartens in the community are put into use, which makes the image of the community more mature.

In 2005, a series of activities, such as owners' general mobilization and summer sports meeting, made the popularity of swimming pool bullish, and the establishment of owners' health records improved the popularity of Baoji, indicating that we should always carry out colorful community activities. Form their own unique community style, and seize the hearts of new and old residents with intimate value-added services. Mid-Autumn Festival Fashion Reception and Peace Night Appreciation Reception were launched in the second half of the year, which basically formed an activity node with China traditional festivals as the main line, and were inherited and carried forward in 2006 and 2007.

2, small high-rise opening to send lottery tickets

In order to reduce the consumption resistance of small and high-level people in Jinhua market as much as possible, and increase the attention of news and eyeballs, we planned a good show to send lottery tickets at the opening ceremony. As a result, the on-site staff was full that day, which became the focus topic of the public for a long time.

From the point of view of creating news effect and gaining public attention, this open activity is successful.

3. Special room activities during the Golden Week:

From C 1-C6, 42 sets of houses with relatively ordinary locations and apartment types were selected, and some reductions were made on the basis of the reserve price, so as to stimulate customers with prices and drive the sales of other products of Baoji.

Effect evaluation: On September 28th, the advertisement went out to inform customers of the activity information, and the electricity consumption increased sharply. The introduction of low-cost housing makes consumers pay more attention to prices than ever before. During the activity, * * * launched 42 sets of special housing, completed the sales of 35 sets, and promoted the sales of other housing in the project. Compared with the previous months, the overall sales volume has been greatly improved, indicating that the price is the biggest and most effective stimulus for Jinhua housing products consumers.