How to realize the transformation and upgrading of property management industry with internet thinking

We have ushered in the Internet era. The rapid development of Internet technology has not only greatly changed our work and lifestyle, but also profoundly changed our thinking and consciousness. In this situation, how to grasp and decide the transformation and upgrading of property service enterprises with internet thinking will play a vital role in the healthy development of property service enterprises and even the whole property management industry in the future.

Internet thinking is a kind of thought and consciousness.

So what is Internet thinking? There are different opinions, one of which is representative in Encyclopedia of Think Tank: Internet thinking refers to the way of thinking that can make full use of the spirit, value, technology, methods, rules and opportunities of the Internet to guide, handle and innovate life and work. So what is the spirit of the Internet? The consistent view is the spirit of openness, equality, cooperation and sharing. Through learning, we know that Internet thinking is relative to industrialized thinking. The standard thinking mode in the industrialized era is: mass production, mass sales and mass communication, which can be called the "trinity" of enterprise management in the industrialized era; However, in the Internet era, these three foundations are deconstructed, products are presented in the form of information, channel monopoly and media monopoly are broken, consumers become producers and disseminators of media information and content at the same time, and society enters the era of consumer sovereignty. Customer first can no longer be just a slogan. You must do this and please users sincerely. The products and services of enterprises become an organic life, and they have their own media attributes; Enterprise organization is flat, internal management and internal and external relations are interactive and efficient. To sum up, Internet thinking has the following nine connotations: 1, and user thinking is user first; 2. Simple thinking is the focus and refinement of product design and planning; 3, the ultimate thinking is that service is marketing, creating products that make customers scream; 4. Iterative thinking means subtle innovation and continuous upgrading; 5. Traffic thinking from free to charge; 6. Socialized thinking is socialized crowdsourcing cooperation; 7. Big data thinking regards data assets as key competitiveness; 8. Platform thinking is to create a win-win ecosystem; 9. Cross-border thinking is based on users and cross-industry subversive innovation.

We have heard and witnessed that with the development and wide application of Internet technology, people's lives and work are increasingly dependent on the Internet, which has spawned many emerging industries and made many traditional industries disappear or transform. However, we should see that compared with many traditional industries in China society, the total number of industries directly parasitic on the Internet is still very small. Even if all modern enterprises use internet technology for enterprise management and operation, it is only using internet technology as a tool; It can be said that most enterprises only use and adapt to the internet era from the perspective of tools; As a property service enterprise, many years' practice has made us realize that Internet thinking is not only the application of Internet technology itself, but also the formation of ideas and consciousness for leaders of various industries and enterprises to manage and develop enterprises with the above connotation of Internet thinking. Only under the influence of such ideas and consciousness can we make good use of Internet technology to transform and upgrade industries and enterprises, and constantly innovate and change under the Internet thinking, thus fostering stronger vitality.

The transformation of property management focuses on mastering internet thinking.

So, how to correctly understand and master Internet thinking?

In reality, there are many examples of one-sided understanding of internet thinking, and it is often thought that as long as it is related to digital technology or internet technology, it seems to be transformed. Actually, that's not the case at all. What we call Internet thinking, apart from the fact that we really need to combine Internet technology to transform our industries and enterprises, is probably more important to master Internet thinking and change our way of thinking and ideology. If we analyze the property management industry from the perspective of Internet thinking, I think it is necessary to clarify the following transformation ideas:

The means of property management must be changed.

Since the property management industry wants to use Internet thinking to promote its own transformation, it must fully apply Internet technology according to the principle of customer first, and equip various management control systems for property projects, such as building intercom, vehicle management, parking space management, security monitoring, and Internet service platforms. , so as to make project management more convenient and efficient, and reduce manpower arrangement and management cost through technical equipment investment, and closely interact with customers to form a harmonious situation. At the same time, property service enterprises must also use Internet thinking and Internet technology to build a property service management and control system to manage projects according to the principle of flat enterprise organization. Through the setting of two-dimensional code, mobile terminal application, basic services and management and control system, daily property service schemes and process requirements are all included in the scope of automatic implementation, which greatly reduces management costs; Through the change of management and service means in these two aspects, the life and service quality of enterprises can be improved. In this sense, whoever doesn't want to change or act slowly in these aspects will inevitably get more and more difficult in the predicament!

The connotation of property service must be expanded.

When the means of property management changes, the workload, quality and efficiency of the grass-roots staff of property services will be effectively controlled, and the number of employees, especially the configuration of managers, will be greatly streamlined. For the resident manager of a project, their role is what President Xie called "the president of maintaining stability", and their basic duties are to maintain the orderly development of the basic services of the project property and the stability of the service status; Project managers or regional managers will have more time, manpower and energy to organize property derivative services or customized services according to the specific needs of the project under the systematic arrangement of property service enterprises, so as to create more value and obtain better economic benefits. Therefore, under the internet thinking, the connotation of property services must be expanded to meet the needs of customers. What I want to emphasize here is that meeting customers' needs is not to provide customers with free value-added services in the field of property fees. Of course, from the perspective of service promotion, we can start with free trial according to the internet thinking, but we will eventually move towards menu-based services with clear price tag.

The mode of property service should be changed.

When the means and connotation of property management have been changed and expanded, a more realistic problem is placed in front of us, that is, according to the existing property project management model, that is, all basic services and derivative services of property are directly operated and implemented by property service enterprises, a project management office will inevitably form a huge work team and never do anything professional. Because the owner's demand is infinite, it can't be provided by the property service enterprise. An inevitable law of the development of modern society is division of labor and specialization. All matters of property services and various service needs of owners are professional. If property service enterprises want to get rid of the tripartite confrontation, constantly transform and upgrade, and carry out unlimited derivative or customized services, they can only follow the internet thinking, that is, socialized thinking, through socialization and marketization, crowdsourcing cooperation, and according to the mode of separation of management and operation, property service enterprises can only be professional organizers, coordinators and supervisors of various property management and services. The property service enterprises, in conjunction with various professional service enterprises, contract out basic property management affairs and owners' service requirements to their operation and implementation; Let all management and service affairs be professionally executed! Only in this way can the reform of management means in the property management industry show efficiency, the expansion and transformation of service connotation, and the goal of upgrading the property management industry be realized!

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