What is the regional boundary of Wangjing, Beijing? Development model? Successful experience or failed lesson?

Category: Region >> Beijing >> Chaoyang District

Problem description:

Beijing Wangjing Community is a big community. I found some information on the internet, and I am not very clear about the planning and development model of this big community. I want to know. In addition, I heard that Wangjing was once called "Sleeping City", which shows that its development has gone through a very difficult process. There are different opinions on the internet. If you want to know the objective evaluation of Wangjing development, including success or failure, you need to learn from it in your work. I hope my friends will give me more advice, thank you!

Analysis:

On the afternoon of May 3rd, 2006, a large-scale symposium on "From Wangjing to Wangjing, Wangjing-Independence Day" sponsored by boutique shopping guide was held in American Club, one of the four major clubs in Beijing. This seminar invited famous planning experts, famous corporate executives, senior planners, consultants from well-known institutions, representatives of property buyers, mainstream developers of Wangjing and other people from all walks of life to gather together to focus on Wangjing's today and future. Sina Real Estate conducted a live broadcast of the forum.

According to various related reports, there will be many projects on sale in Wangjing area in the last year or two, with about 400,000 office buildings, commercial, entertainment and educational facilities. Wal-Mart, Carrefour, IKEA, Huatang, Hualian and Hollywood International Studios will also enter Wangjing, and the environmental facilities in Wangjing area will advance by leaps and bounds. At the same time, a number of international enterprises such as Nortel Networks, LG, Motorola and Ericsson also moved their headquarters to Zhongguancun Electronic City Science Park in Wangjing area. Wangjing, which has experienced painful changes, will start to rise again and gradually move towards independence and prosperity!

The following is the live record of this seminar:

Moderator Gao Xiang: Good afternoon, everyone. Our seminar on Wangjing #zhPoint# Independence Day is now officially started. There may be several guests on the way. When they arrive, we will ask them some questions. Well, when we are fully preparing for the special issue of Wangjing #zhPoint# Independence Day and our preparatory seminar, nine ministries and commissions of the state released a policy that everyone is very concerned about on Monday. I used to get over my cold, but it got worse after the policy came out, so I will talk less today and introduce my guest host later.

Let me introduce the guests present today. Sitting next to me is Mr. Zhao, deputy director of China Urban Planning Institute and our planning expert. Sitting next to Mr. Zhao is Mr. Xu Weicheng, general manager of the project planning department of Savills Real Estate Consultant (Beijing) Co., Ltd., and sitting next to Mr. Xu is Mr. Yan, general manager of beautiful homeland Real Estate Agency. Next to Mr Yan is also a special guest. He has lived in Wangjing for six years. He came to our meeting today in his personal capacity to talk about his feelings of living in Wangjing for six years. He is Mr. Zhang, the representative of Lakeside Yaju (Forum Album Apartment). When we signed in today, I also read the names of several other guests, including Mr. Yang Hongliang, deputy general manager of Beijing East Lake Real Estate Company. There is also Mr. Pan, the sales director of Huading Shi Jia (forum photo album type) who has made great contributions to Wangjing. And Ms. Zhang Bingyue from Faya Real Estate Development Co., Ltd. There is also a new project called Silk Road, which is now renamed as 600 copies. Mr. Wei Dong, their marketing director, attended today. Also present at the meeting was Ms. Ke, sales director of Qinyuan, Singapore (video of forum photo album model room 1 video 2). Also attending the meeting was Australian planning manager Zhao (forum photo album model room video 1 video 2 video 3). I would like to add that she is also a senior reporter of our boutique shopping guide, and now she has turned to be a developer. Congratulations to her.

In addition, there are several special guests. One is Mr. Zou Shichang, a senior purchaser. He knows the high-end market in Beijing very well and has seen many high-end projects in Beijing. Hello! Later, Mr. Zou will make a good comment on our project and the future trend and project of Wangjing. In addition, we also think that the heavyweight guest is Mr. Calor Yan, assistant to the general manager of Beijing Zhongyuan Real Estate Agency Co., Ltd., and there is also a special guest who has done a project in Wangjing, but their house is sold in Korea, that is, Mr. Liang Zaiwan, the chairman of Beijing Huang Zhu Real Estate. The other is Mr. Cao Baizeng, deputy general manager and chief engineer of Tianzheng Zhongguang. Another one is sitting next to Mr. Cao, and the lady is our boutique shopping guide. There is also a senior planner Han Tao, who has accumulated a lot of experience. Today, we invited him to provide technical support for our seminar, because I feel that I, including our media, are not particularly professional in doing projects, especially in planning, so I hope that Han Tao will be here today, and all the experts will make a very good result for our seminar.

Before our seminar officially begins, I still have a few words to say. Boutique shopping guide has become the most authoritative consumer service newspaper, and its influence in the real estate industry, especially among middle and high-end people, is growing. In 2005, China's most competitive weekly published by the General Administration of Press and Publication ranked first in quality shopping guide, followed by Jiang Shen Service Guide. Our boutique shopping guide has specially launched a magazine called Taste, which will be seen in everyone's gift package, because we will have better channels in the higher-end real estate market in the future.

There's another one. After we finish this seminar, in addition to the series of reports on Wangjing that we have started in the newspaper, we will also launch a special issue of Impression Wangjing in the middle and late June, which will cover all aspects of Wangjing's life, residence and work. Therefore, it will provide a very complete home purchase or life guide for all those who care about Wangjing and want to make a difference in Wangjing. In fact, it is also a booklet of boutique shopping guides. Then in this book, we will introduce all your projects more completely, and at the same time, we will also introduce the future trend of Wangjing more completely, which is the result of our discussion today. At the same time, we will send reporters to dig into the details of Jing Wong's life. I hope you will pay attention to our new book in the middle and late June. At the same time, in terms of distribution, we will issue according to our main newspaper, and we will also choose some special high-end leisure and entertainment places for direct investment. We will expand the crowd who pay attention to Wangjing. I think if this base is enlarged, I think the developers present here will definitely have better support for actual sales results.

Then after today's seminar, we will also make a simple speech on the New Deal of nine ministries and commissions that everyone pays special attention to. I hope every guest can say a few words, but this topic is after our Wangjing seminar. Now I'd like to ask the guest host Han Tao to briefly introduce the process of our meeting today.

Moderator Han Tao: First of all, thank you for providing you with this good opportunity. Just now, Teacher Gao introduced me as a senior planner. There are many experts here. I can only say that I have been paying attention to Wangjing for a long time, but the role I played before has no direct interest relationship with Wangjing's participation in this activity. I hope that as such a real estate developer, I can have a guiding opinion on the market by reviewing, analyzing and looking forward to Wangjing yesterday, today and tomorrow, including * * *. Today, I simply quote a sentence from Degang Guo: "It's getting late and there are many people." I'll cut to the chase. Let's discuss Wangjing. The first is planning, including the changes in Wangjing, our customers in Wangjing, the whole industrial development of Wangjing, including housing prices and the temperament of Wangjing, from the following aspects.

Moderator Gao Xiang: First of all, please ask Mr. Zhao from the residential area of China Urban Planning and Design Institute to tell us about the planning of Wangjing.

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