What are the responsibilities of the business department of a real estate development company?

The business department of a real estate development company is the Marketing Planning Department, and its responsibilities are as follows:

(1) strategic planning?

A. participate in the preparation and review of the company's strategic plan?

B. Be responsible for the implementation, monitoring, evaluation and adjustment of departmental functional strategies?

(2) System and process management

A. Be responsible for the management and construction of various systems and processes of the department, and participate in the joint audit?

(3) plan management?

A. Be responsible for the preparation, implementation, monitoring and adjustment of the annual target of the department, and participate in the joint audit? Participate in the joint review of key node plans of the project?

B assist in the adjustment of key node plans of the project and participate in joint audit?

C is responsible for preparing the overall project development plan of the department and participating in the joint review? Responsible for the adjustment of the overall project development plan of the department and participate in the joint audit?

D. Be responsible for formulating the monthly work plan of the department and attending the joint meeting, and for the implementation, monitoring and adjustment of the monthly work plan of the department.

(4) marketing management?

A. Participate in the brand planning and maintenance of the company and participate in the joint audit?

B responsible for compiling the project positioning report of the headquarters and the project company and submitting it to the product review team for review?

C. Be responsible for the selection of market partners and the signing of contracts (including pre-planning, marketing planning, sales agents, newspapers and media, etc.). ).

Review the selection of marketing contractors with a contract value of more than 200,000 yuan of the project company?

D. Be responsible for the payment and settlement of the market partner contract of the department, and review the contract payment of the project company of more than RMB 6,543,800+500,000?

E. Be responsible for the formulation, implementation, adjustment and control of the marketing plan of the headquarters operation project, review the marketing plan of the project company and supervise its implementation and adjustment, and organize the meeting between the headquarters and the project company to review the marketing plan.

F. Be responsible for formulating the average real estate price and price list of the projects operated by the headquarters, reviewing the average real estate price and price list of the project company, and organizing the meeting between the headquarters and the project company to review the price plan? Responsible for the preparation of sales control of the operating projects of the department?

G. Be responsible for formulating the marketing promotion plan of the projects operated by the department and reviewing the marketing promotion plan of the project company?

H. Be responsible for formulating the opening strategy of the projects operated by the department and reviewing the opening strategy of the project company?

1. Be responsible for the preparation of sales materials of the department and check the preparation of sales materials of the project company?

J. Responsible for the area mapping and pre-sale certificate handling of this department?

K. Be responsible for the preparation of sales materials and personnel training for the opening of the headquarters, and check the preparation of sales materials and personnel training for the opening of the project company. L. Be responsible for organizing the opening of the headquarters on site and conducting on-site inspection to guide the opening of the project company? Responsible for writing the sales summary of the project stage of the department?

Meter (abbreviation of meter) is responsible for the adjustment of marketing strategy of this department (including price adjustment scheme, etc.). ) and review the adjustment of the marketing strategy of the project company (including price adjustment scheme, etc.). )?

Be responsible for statistics and analysis of sales data of the department, prepare sales reports of the group and summarize and analyze them?

(5) customer service management?

A. responsible for handling the measured area of this department.

B. participate in the pre-acceptance of the house before handing over the house?

C. be responsible for the preparatory work for house delivery.

D. be responsible for the organization and arrangement of the delivery place of this department?

E. be responsible for tracking and supervising the handling of the owner's complaints during the handover process?

F. Responsible for customer complaints and claims settlement before house delivery? Responsible for the customer relationship management of this department?

G. assist the property management department in customer satisfaction survey?

(6) Market research?

A. Participate in the research on the real estate policy, macro-market development trend and regional market environment of the department?

B. Be responsible for the monitoring and micro-market research of competitive real estate in this department?

(7) others?

A. Complete other tasks assigned by the leader?

Marketing planning department consists of marketing planning department manager, sales supervisor, sales specialist, sales assistant, planning supervisor, marketing specialist, sales backstage and other positions. Job responsibilities are as follows:

Responsibilities of the manager of the planning department:

First of all, organize the staff of this department to carry out their work:

? 1). Formulate the sales management system and working procedures, and supervise their implementation; ?

? 2). Collect real estate information, grasp market trends, analyze sales and market development, and put forward written reports and targeted opinions; ?

? 3) Responsible for collecting, sorting and summarizing customer data and analyzing customer groups; ?

? 4) Be responsible for formulating marketing planning scheme and sales plan, and planning, organizing and implementing marketing activities; ?

? 5) Be responsible for the comparison and selection of sales agency companies and the signing of agency contracts, review the sales organization plan, supervise the work of sales agency companies, and supervise the sales progress and payment return;

? 6) Be responsible for brand image planning and brand management of the company and products; ?

? 7) Responsible for the organization, training and assessment of the marketing team; ?

? 8) Assist the Finance Department to collect various fees that customers need to pay; ?

? 9) tissue area measurement; ?

10) is responsible for organizing the delivery of houses and handling joint property rights and household property rights. ?

Second, fully responsible for internal management:

1) Participate in the research and positioning of the company's high-level strategic planning, and provide market basis for the marketing plan; ?

2) Participate in the feasibility study of the company's new project expansion, and preside over the completion of the project market positioning and planning report; Independently write the planning scheme before, during and after the project, write all kinds of copywriting required for advertising and submit it independently; ?

3) Participate in the review of the planning scheme after the acquisition of new projects, and put forward relevant suggestions such as product mix, apartment type ratio and delivery standard;

4) According to the overall planning of project marketing, analyze, plan and guide the real estate brand promotion, formulate the planning scheme, and be responsible for organizing the implementation; ?

5) Collect and sort out the planning scheme and product database, and participate in the product standardization of the Group; ?

6) Supervise the marketing activities, advertising planning, publicity design and production within its jurisdiction; ?

7) Training and guiding the counterpart work of the marketing department of the project company; ?

8) Organize to establish and improve the internal system of the department, improve the internal management process and improve the work efficiency of the department; ?

9) Organize to formulate the daily work plan of the department, and organize the implementation, coordination, inspection and evaluation of the plan; ?

10) Strengthen internal staff training and team building; ?

1 1) Coordinate the working relationship among subordinates and between this department and other departments. ?

12) integrate and select consulting companies to carry out special planning and consulting work; ?

Three, complete other tasks assigned by the leadership.

2. Responsibilities of the sales supervisor:

1. Assist the manager in daily management?

1) Strictly abide by and implement the company's rules and regulations, and set an example; ?

2) Assist the manager to make work arrangements, designate the personnel on duty to submit the schedule to the company and notify them; ?

3) Consciously observe the work and rest schedule, assist the sales manager to improve the attendance and assessment system, and it is strictly forbidden to be late and leave early. If found, according to the personnel management system; ?

4) Assist the manager to organize the sales staff to hold a weekly summary meeting, analyze the sales situation and problems last week and make suggestions; ?

5) Strictly demand the manners, speech and manners of sales staff, treat customers warmly and politely, improve service quality and establish brand image; ?

6) Check the wearing of tooling and badge, and don't wear slippers, suspenders, navel-revealing clothes and other exotic clothes; ?

7) Take good care of public property and take the lead in cleaning the sales offices and model houses; ?

8) Actively participate in the professional training organized by the company, earnestly study the professional knowledge and laws of real estate, and improve the comprehensive quality, sales skills and language ability of individuals and sales personnel; ?

9) Cultivate collective cooperation and tacit understanding. When receiving customers, other employees should actively cooperate to facilitate the transaction, and analyze, summarize and find out the reasons why the transaction cannot be completed; ?

10) Be good at controlling the atmosphere and personnel deployment at the sales site, observe carefully, cooperate in time, and seize the opportunity to reach a deal. ?

Second, solve the difficult problems raised by customers?

1) Ordinary salespeople may not be able to answer some customers' questions due to their lack of sales experience. At this time, sales executives with strong professional knowledge and more sales experience are needed to solve problems for customers and gain their trust. ?

2) Listen to customers' complaints with a sincere attitude and a peaceful mind, gain customers' understanding, communicate with customers patiently and meticulously, and stabilize customers' emotions with a cordial attitude. ?

3) Seriously explain the company's working procedures and principles to customers, strive to solve the difficult problems raised by customers, and strive to win customers' recognition and trust in the company's reputation and personal quality. ?

Third, the daily statistical work?

1) Earnestly count the daily incoming electricity, regions and customer groups, and find out the accurate sales positioning; ?

2) Carefully count the number of customers visited, customer demand, area, apartment type and the proportion of problems reflected; ?

3) Summarize the electricity consumption and customer visits every week, and report on the company's sales meeting every week; ?

4) Understand the project price, apartment type, orientation, area, location, transportation, surrounding environment and supporting facilities, and seize the selling points; ?

5) Understand the market situation, compare and analyze, find out the sales difficulties and influencing factors, and assist the manager to put forward plans and suggestions; ?

6) Regularly collect the down payment of real estate, and be familiar with the process of issuing receipts, checks, promissory notes and drafts. ? 7) Check, register and file the deposit receipt, subscription book and commission receipt, and report to the company leaders in time if there are any mistakes or omissions; ?

8) Do a good job of collection and sales registration, and make a good sales schedule; ?

9) Follow up the customer's replenishment, down payment, contract signing, mortgage information and mortgage procedures; ?

10) make sales report and sales summary, and report to the company leaders at the weekly meeting.

3. Responsibilities of the Sales Specialist:

1) Promote the company image and convey the company information;

2) Actively recommend the company's real estate to customers according to the service guidelines;

3) Do a good job of answering, answering registration, filling in statistics, reporting regularly and reflecting the customer's situation in time;

4) Make unremitting efforts to develop new customers, achieve sales targets and establish a customer network;

5) Proficient in business, maintain the professional level of real estate sales, constantly improve sales skills, and achieve monthly sales performance;

6) Feedback the opinions and suggestions put forward by customers in time, report to the sales supervisor and submit the summary report on time;

7) Submit daily report in time and report business problems in time;

8) unite and cooperate, focus on the overall situation, and don't do anything that harms the interests of the company;

9) Introduce products to customers in strict accordance with the unified rhetoric stipulated by the company, and do not make exaggerated and unrealistic promises;

10) Assist in establishing customer files;

1 1) Assist customers in payment and other procedures;

12) Assist customers to check in;

13) Keep the service desk and exhibition hall clean and take good care of the items for sale, including work cards and work clothes.