How to realize the healthy development of real estate

The service field continues to expand, and value-added services have become new profit growth points.

From the perspective of 15 housing enterprises with clear income structure, basic property management services are still their basic income sources, accounting for 40% to 80% of the total income, and the average income of property management services accounts for 60.8% of the total income. At the same time, the property management industry has a unique advantage of entrance resources and the ability of owner interaction, which can quickly perceive the diversified services of owners and residents. Listed property companies continue to tap the added value and marginal effect of property management services, and the service field continues to expand.

In 20 19, among the five listed real estate enterprises that disclosed their income structure in detail, the total income of management services, community value-added services and non-owner value-added services was 27.554 billion yuan, 6.526 billion yuan and 8.873 billion yuan respectively, accounting for 6 1.2%% and/kloc-0.4% respectively.

From the perspective of business development, the gross profit margin of value-added services is much higher than that of basic property management services, and that of community value-added services is higher than that of non-owner value-added services.

For 13 listed real estate enterprises whose gross profit margin was disclosed in detail in 20 19, the gross profit margin of property management services was between 1 1.4% and 30.2%, and the gross profit margin of value-added services was between 29.6% and 60.9%. The gross profit margin of value-added services is much higher than that of property management services.

13 the gross profit margin of community value-added services of listed enterprises is in the range of 27. 1% to 68.9%, and the gross profit margin of non-owner value-added services is in the range of 16.0% and 53.9%. Because community value-added services are less dependent on people, the gross profit margin of community value-added services is generally higher than that of non-owner value-added services.

-For more data, please refer to the Analysis Report on Business Model and Market Investment Strategic Planning of China Property Service Enterprises by Forward-looking Industry Research Institute.