Case analysis model essay

Analyzing cases can effectively solve problems. The following is for everyone? Case analysis model essay? , welcome to read.

Article 1: Case Analysis Model essay Many HR people have such troubles, and they finally recruited a suitable person and left soon! This happens not only to post-90s generation, but also to many post-80s generation. In fact, there are many reasons for this situation, except employees' own problems, company welfare, corporate culture and other factors. The management style of superiors also affects the mood of a large part of employees. You know, the most precious thing in 2 1 century is employees. If you can make employees willing to do things for you, your business will naturally flourish.

In the workplace, the following situations can be said to happen continuously every day, affecting employees' emotions. As managers, we should try our best to avoid these mistakes. Good leadership is not only reflected in ability, but also in management style. In case one, please remember your promise. Many ordinary employees will complain that the leader's speech is like fart and promises nothing. As a manager, you must keep your word, so as to establish employees' trust in the enterprise, that is, loyalty. You know, employee loyalty is very important for an enterprise.

Case 2: Are you a manager or a housewife? Finally, I hired a very talented employee to work, but I don't feel at ease about everything, and I manage every detail (as many bosses of traditional small enterprises do). In fact, this management method can easily stifle the enthusiasm of employees and their ideas, and even do things according to your preferences. Many start-ups promise employees that when the company is financed or successful, everyone can get equity. There are indeed many companies in the workplace that distribute equity after financing.

However, the small office also saw a colleague doing technical development with his own eyes. The boss promised to give the stock right after the product went online, so that everyone could work overtime in the dark, which was really profitable. Here comes the boss: Now the company doesn't need so many people. For everyone's future, some people can leave. ...

This tests the credibility of a boss, so that many employees don't believe the so-called? Equity? Well, sometimes it's better to give employees something tangible than a blank check. In fact, it is really important to have a group of employees who follow them.

Case 3 meets three times a week. Many companies hold meetings several times a week. When I think that I am full of energy to prepare for my work, I suddenly have to have a meeting, which disrupts my work ideas and is very annoying.

Meetings must be held, but in general, once a week is enough, especially for managers. Don't disturb others' work unless you tidy up your own language and ideas. After all, the working hours in a day are limited.

Want to know your work, you can also use the trend of mobile office to operate a small company's mobile office artifact? Do it. It will be launched soon, when professionals can directly integrate their work on it, saving unnecessary meeting time.

Case 4 sets unrealistic work goals. How much money do we need to raise a year? How many achievements to make! What else is there to beat so-and-so

Of course, setting goals is necessary, but don't set no! Now! True! Yes! Eyes! Mark. Reasonable encouragement to employees needs to make them decide that they are trying to accomplish something, or at least the goal is not seemingly out of reach. If they set unrealistic goals, they will find it impossible to achieve them.

You can divide your goal into several easy steps, at least it seems to have the illusion of completion. This will actually help you get things done.

Case 5 judges employees through one-sided feelings, but from another point of view, as a manager, it is best not to determine an employee's impression through one-sided statements, because there are indeed many superficial efforts in the workplace.

For you, you should know how to measure the performance of employees, and know what principles and methods to adopt, and constantly improve the effective ways to measure performance.

The second part: case analysis, model essay 1, current situation analysis.

(1) supplier

1, total amount and stock

2. Historical sales

3. Rental and sale status quo

Function division: public parking spaces (and those that have been included in the sales area) are mainly rented to community owners, and motorcycles and bicycles are also parked; Parking spaces that are not allocated to the sales area are sold to the outside world, belonging to private parking spaces, which are mainly open to owners who have purchased parking spaces and are not rented out.

Analysis: The overall supply of parking spaces in the community, the rental price and whether the rental is active are the main incentives for the owners of the community to lack the value and enthusiasm of buying private parking spaces.

(2) Demand side

1, the size of the community

2. Have a car owner

3. Occupancy rate

Observation shows that the occupancy rate of residential owners is above XX%, and how high the occupancy rate is. It is worth noting that the population of permanent residence is dominated by people of what age/occupation.

Analysis: There are potential buyers for parking spaces in the community.

Overall analysis: parking spaces in the community are in a state of supply and demand as a whole, and there is potential demand. How to stimulate and use these effective demands to achieve sales targets and form expansion effect is the key to whether the parking spaces in this case can recover funds smoothly. A basic judgment is that the existing parking spaces in the community have certain cash value and space.

(3) Existing problems and difficulties

1, effective demand

The age/occupation of residents in residential areas is a direct problem, which is the actual living time of potential buyers in residential areas, thus generating the inevitability of parking spaces and the enthusiasm for purchasing parking spaces, resulting in different actual effective parking spaces demand, which directly affects the fund recovery of the project.

2. Historical price

The highest sales price in history has formed psychological price guidance for customers who have already purchased, which has restricted the substantial price adjustment in the next stage.

3. There are serious injuries in the parking space.

Whether the parking area is reasonable, whether the parking area is too small or too large, whether there are technical problems in the parking space, and whether the parking space entrance and exit are reasonable. Both have an impact on the normal use of parking spaces.

4. Effective sales organization

Effective personnel and organizational management in sales, and preparation and training according to the actual needs of sales.

(4) Solutions

Economic and social benefits

Two necessary conditions

1. Social benefit: let the owner accept the actual sales and sales price without affecting the reputation of the developer.

Whether the residential development is successful or not, the developer's professional and responsible attitude and high-quality products have won a good reputation among the owners. From the market observation, there is the possibility of a substantial adjustment in the price of parking spaces, which will inevitably affect the brand and reputation of developers. Therefore, an important consideration in sales is how to make the owners accept the reality of reselling parking spaces and adjusting parking space prices without affecting the reputation of developers. This is a social benefit consideration and a basic requirement.

2. Economic benefit: It is necessary to stimulate the consumption desire of the owners with purchasing potential and purchasing power, realize the actual purchase and achieve the expected goal.

How to stimulate the purchase demand of owners with purchasing potential and purchasing power and form actual purchase is a basic index to consider operation and also a requirement for economic benefits.

The solution of parking space sales is to achieve a double harvest of social and economic benefits.

(5), marketing ideas

1, Idea 1: Direct selling

Basic concept: On the basis of preliminary investigation, sales specialists or property management personnel (distribution

Training) the method of visiting and selling the intended customers directly to achieve sales.

Salesperson: sales specialist or property manager.

Sales tools: parking space plane information, price list, identification, etc.

Sales attention: speech preparation, accurate sales, prospective owner survey, introduction of related households, etc.

Advantages: direct sales to customers, guerrilla warfare, quiet.

Disadvantages: Unfamiliar visits are not conducive to sales, and it is not convenient to handle sales procedures.

2. Idea 2: MLM method

Basic idea: Recruit community owners, spread privately in the community and among owners through Amway MLM, and form an actual sales method.

Sales participants: community owners, good eloquence, familiar with the community situation, good popularity (generally the owners who have already purchased).

Sales tools: price, parking space information, etc.

Sales attention: rhetoric, reasonable determination of sales identity, pay attention to creating a sense of privilege and value.

Advantages: internal communication, face-to-face with customers, word-of-mouth sales, sense of value, sense of privilege, silence.

Disadvantages: there is no precedent, talents are hard to find, and sales procedures are inconvenient.

3. Idea 3: Shop sales method

Basic concept: the method of using property management houses, setting up special sales personnel, issuing sales announcements and selling directly to community owners.

Sales staff: sales specialists and property management personnel (cooperation)

Sales tools: parking space plane information, price list, identification, etc.

Sales precautions: speech preparation, simple decoration of the store, communication with the owner, etc.

Advantages: regular, regular, positional warfare.

Disadvantages: the voice is too loud, easy to spread, and unfavorable to word of mouth.

Basic idea: It is suggested to sell parking spaces by direct selling or pyramid selling, which is relatively quiet.

(6), sales strategy

1, price strategy

The basic strategy: cancel the monthly subscription system and implement the high zero rent system of XX yuan/night to suppress sales by rent.

Specific price: when the developer determines the basic average price, it will be explained separately!

Set up special parking spaces

2. Product strategy

Change parking space into garage (owner's operation)

During the sales period, parking space management, lighting, hygiene and security should be improved, which is different from usual.

3. Sales channels

Mainly based on the actual purchase situation of community owners, there is no objection to the intervention of investors.

4. Specific strategies

Rent suppresses sales volume: directly or indirectly raise the rent level and suppress sales volume.

Rent for sale: the customer signs a medium-and long-term lease agreement, which is converted into a purchase agreement after several years of lease, and the rent paid in advance is automatically converted into a parking space.

Preferential measures: (it needs to be appropriately increased according to the preferential range on the basis of setting the price)

Sales incentive policy: a brief introduction to the sales case of parking spaces in residential quarters

Parking space mortgage policy

5, operation steps

The first step: organize the owner's forum, conduct a thorough investigation on the sales and prospective owners, and find out the owner's mentality.

Step 2: Organize the sales structure, such as sales specialists, sales reports, sales policies, trading conditions, etc.

Step 3: formulate specific strategies, such as sales plan, sales strategy, sales methods, channel selection, etc.

The fourth step: set a good price, in line with the overall price system required by developers.

Step 5: Marketing organization, organizing sales specialists to carry out sales activities and control them.

Step 6: Sales procedures, signing agreements and contracts, etc.

Step 7: Property right procedures: change and transfer of parking space property right.