Baoneng Guanzhi: Return to the track and be reborn.

Speaking of the high-end road of independent brands, what can we think of?

Is it the excitement of standing out from the competition with joint venture brands, or the joy that the annual sales volume of brands represented by Lectra and WEY has exceeded 6.5438+10,000?

When the independent brand is successful and more and more recognized by the world, the originator of a high-end independent brand is always mentioned: Guanzhi.

At the end of 2007, Chery Quantum (CQAC) was established. Its parent companies are Chery Automobile and Quantum Company, an American subsidiary of Israel Group. Everyone will know the story behind.

In 20 13, Qoros became an instant hit at the Geneva Motor Show. Although foreigners didn't know Chery at that time, the first time I saw the excitement of Guanzhi at 3 o'clock, the chief executive still remembered it vividly, not to mention the five-star result of E-NCAP European crash test, and how much the goodwill of China brand, which has long given people the impression of low price and low quality, has improved on a global scale.

However, a series of problems later made Qoros not so successful at that time, but we still can't ignore and deny its efforts as a pioneer of high-end independent brands. As a pioneer, Guanzhi experienced unimaginable difficulties and paid unimaginable tuition fees.

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The competition of all enterprises is also the competition on the battlefield of time. Whoever has the strength to lead on the time axis will be the winner in the future. It is not uncommon to complete time folding.

For example, Wei Lai, Tucki, etc. Third-rate car companies such as Haima and Jianghuai were chosen for OEM, regardless of criticism. In essence, it was to save the protracted time of obtaining qualifications, building factories, adjusting production lines and running-in system capabilities, and buy goods and deliver them at the fastest speed.

From a broader perspective, all technology mergers and acquisitions are essentially money for time, using the power of capital to complete time folding.

Times are changing and the rules have never changed.

On August 27th, Guanzhi 7, a subsidiary of Baoneng Guanzhi, was officially listed, and a brand-new era officially opened.

Why do you say that? Because this is the first SUV that Baoneng observed after empowerment.

Let's take a look at Baoneng's financial strength first.

Among the top 500 real estate enterprises in China in 20 19, Baoneng Group is impressively listed. From the development course of Baoneng Group, the process of its development and expansion is the process of its continuous integration of resources and self-improvement. The industrial chain of making cars is extremely long and involves a wide range. For Baoneng Group with strong integration ability, it can be said that it is useful.

Let's take a look at Baoneng's automobile technical strength.

After I bought it in buy buy, I continued to give money to Guanzhi for blood transfusion. Baoneng Group has successively supported several billion yuan to help Qoros promote R&D and solve problems left over from history.

In addition, Baoneng Qoros currently has a brand-new team and technical director. At the beginning of this year, Kazuo Yasushima officially became the CEO of Qoros as the global new energy director of Nissan-Renault Alliance. Together with Kazuo Yasushima, there are also a number of Nissan-Renault alliance technical executives and other joint venture brands. New energy vehicle project leader.

What's more noteworthy is that Baoneng Group's cross-border car building aims to build an automobile industry ecosystem. There are also layouts in the downstream and automotive aftermarket fields.

In terms of power batteries, Baoneng established Peng Hongxin Energy Company on 20 18 1 1, which is mainly engaged in the development, manufacture and service of high-end lithium batteries, covering lithium batteries from materials, batteries, systems, intelligent manufacturing, battery recycling and other fields. The Kunshan base in Jiangsu Province, which started construction at the beginning of last year, has started the research, development and manufacture of power batteries.

On this basis, the launch of Qoros 7 is more likely to turn around the situation for Qoros.

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In terms of appearance, the appearance of Qoros 7 is different from previous models, which is also a brand-new design style brought by Baoneng. The front face adopts a large area of blackened air intake grille, which looks quite domineering; The slightly rising waistline and the suspended body design give people a patchwork visual enjoyment and create a modeling effect similar to coupe SUV.

The design of Qoros 7 is not amazing, but it is very different from the previous cars of Qoros. This difference may attract the attention of some consumers. In terms of body size, the length, width and height of the Qoros 7 are 4679* 1897* 1679mm respectively, and the wheelbase is 2720 mm For a compact SUV, this size and wheelbase are still relatively advantageous.

Entering the interior, the 14.6-inch central control panel is undoubtedly the most eye-catching. Almost all the functions are integrated in this huge screen, and only a few physical buttons are arranged around the electronic lever, which, together with the suspended all-LCD instrument panel, shows a high sense of science and technology, which will be a magic weapon for Qoros 7.

Motivation is also a highlight of Qoros 7. You know, Qoros has always used Chery's engine. After the transfer to Baoneng, the new car Qoros 7 did not continue to use Chery's engine, but used BMW's Prince series engine. Although technically old, the thin camel is bigger than the horse, and its performance is not worse than Chery's, and when it hears the word "BMW", it instantly improves a lot of sense of grade.

Qoros 7 will provide 1.6T and 1.8T engines with maximum power of 204 HP and 23 1 HP respectively. These two engines are from Mianyang Chen Xin Electric Power Company, a subsidiary of Brilliance Auto. They are the "Prince" series jointly built by BMW and PSA, which were previously installed on various domestic models of Brilliance Auto and Changfeng Cheetah. Judging from the current information, Qoros 7 did not vigorously promote "BMW Power" as the main label like Brilliance.

It can be seen that whether the cannon of Baoneng Guanzhi can be fired or not, Guanzhi 7 has earned enough attention in the market, and this is only the beginning of Baoneng Guanzhi. It is understood that a brand-new new energy concept car will also be unveiled at the Beijing Auto Show.

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Unlike Evergrande, which released six concept cars in one breath, Baoneng Qoros did not want to prove itself so radically, but slowly and steadily advanced. In my opinion, this is a more sensible way. Why?

First of all, this is a slow road. With Baoneng's strength, it is not a problem to take the route of Evergrande, but building a car is extremely complicated and the investment is extremely huge. Without experience and accumulation, the risk of being too fast is not small; As a cross-border person of Baoneng, if you start from scratch and speak too slowly, you will inevitably take more detours. Especially in the current environment, jogging is not the best choice.

Secondly, it is a way to learn from each other. By solving the difficulties faced by Qoros Auto after the acquisition, Bao can understand the automobile industry more directly, learn from it and sum up experience, which is equivalent to letting a recruit go to the front line for training as soon as he joins the army.

From this layout, we can also see that Yao Zhenhua is different, that is, low-key and pragmatic. "If you climb high, you will feel inferior, and if you go far, you will feel inferior", both in the past and now.

Write at the end:

After Bao Neng is empowered, everything observed is new.

Qoros has opened city exhibition halls in properties owned by Baoneng Group in all parts of the country to create a brand experience hall; It is reported that Baoneng Automobile is actively promoting the direct store plan. At present, it has opened 108. By the end of this year, Baoneng Auto Qoros Direct Store will cover major domestic markets, further solving the problem of fewer channels for Qoros cars.

Nowadays, cars have become the third living space. Baoneng Group presents a brand-new Qoros car through large-scale investment and resource sharing. Low-key for two years, it is undeniable that under the empowerment of Baoneng Group, the pace of Qoros car returning to the main track has accelerated.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.