Ping An Real Estate has closely laid out high-end properties in several cities.

In 20 12, Ping An Real Estate won a piece of land in the central core area of CBD of Qianjiang New Town in Hangzhou for 2.3 billion yuan, which was the first commercial real estate that Ping An Real Estate won outside Shenzhen, and also set a new high for the total price of a single case in the main city of Hangzhou in that year. 65438 This year1October 23rd, the project of Hangzhou Ping An Financial Center was officially unveiled in Hangzhou International Convention Center, and it was announced that it would be completed and delivered in 20 17.

Ping an enterprises take the lead in settling in.

It is reported that Hangzhou Ping An Financial Center has a total construction area of 285,000 square meters and a total investment of 5 billion yuan, consisting of three towers and 20,000 square meters of business. It is the first international Grade A intelligent office building that Ping An Real Estate entered Hangzhou. After the project is completed, the member enterprises of Ping An Group will take the lead in settling in. According to the urban development plan of Hangzhou, Qianjiang New Town, where the project is located, has become a gathering place for domestic and foreign banks, securities institutions, insurance companies and other financial services institutions.

Zhu, managing director and chief operating officer of Ping An Real Estate, said: "Based on the quality of the project, we are not worried about the future occupancy rate." . In Zhu's view, Ping An Real Estate's super ability to build high-end properties in the central CBD lies in the company's understanding of the financial industry. He emphasized that Hangzhou Ping An Financial Center will not only attract domestic and foreign financial institutions to settle in, but also gather the financial energy of the CBD in the downtown area to enhance the financial strength of the city.

It is understood that there are many urban public buildings and businesses around Hangzhou Ping An Financial Center, including Hangzhou Citizen Center, International Conference Center, Hangzhou Grand Theatre, China Resources Vientiane City, and raffles city to be built soon. The location is unique. At the same time, the transportation where the project is located will be very convenient. Metro Lines 2 and 4 all pass around the project, and Jiangjin Road Station of Line 2 is only 200 meters away from Ping An Financial Center. It is adjacent to the bus rapid transit terminal and Chun Qing Road Crossing River Tunnel, surrounded by urban trunk roads such as Qianjiang Road, Fuchun Road and Chun Qing East Road, and Zhijiang Road connecting Xiasha New Town has also been opened.

Farley financial real estate occupies the CBD of the city.

According to Wu Kemin, managing director of Ping An Real Estate Asset Management, Ping An Real Estate has successively laid out high-end office buildings in CBD of several central cities such as Shenzhen, Shanghai, Beijing, Wuhan, Chengdu and Zhengzhou. Some of these properties were acquired as a whole, and some were built by themselves. Among them, Shenzhen Ping An Financial Center has attracted people's attention because of its 600-meter-high building. These properties are mainly used by enterprises of Ping An Group, and also attract domestic and foreign financial enterprises to invest and lease. "Take Hangzhou Ping An Financial Center as an example, we will own the main building property, and the other two towers will consider the overall sales this year."

In recent years, Ping An Real Estate has frequently bid for land in Beijing, Shanghai, Hangzhou, Zhengzhou and other cities. Among the joint partners, there are many brand real estate development enterprises such as China Resources Land, Vanke, China Merchants Property and Gemdale. The industry's impression of Ping An Real Estate is that it is densely distributed in first-and second-tier cities with financial advantages. It is understood that Ping An Real Estate's current cooperation mode with brand developers is mainly equity participation, not participating in project development, but mainly holding CBD properties in the central city. "We believe that the CBD office property in the central city has long-term products."

Wu Kemin also said that Ping An Group, as a large enterprise engaged in comprehensive finance in China, operates and manages self-sustaining urban CBD property projects on the platform of Ping An Real Estate on the basis of strategic thinking and drawing on the successful experience of developed countries. Its property management not only attracts domestic and foreign financial enterprises to settle in, but also helps to improve the financial level of CBD in each city center and enhance the financial strength of the city.