How is the exhibition industry in Nanjing developing?

Last year, the contribution of exhibition economy to Nanjing's economic growth was 654.38+0.2 billion yuan, and this year it will strive for 20 billion yuan. How to achieve this goal? At the first conference on exhibition economy held in Nanjing a few days ago, it was reported that six supporting policies, such as the Outline of Nanjing Exhibition Economy Development and Several Opinions of Nanjing Municipal Government on Accelerating the Development of Nanjing Exhibition Industry, were promulgated and implemented. Therefore, judging from the current development of Nanjing convention and exhibition industry, the overall environment is already available, and the problem should be solved by making up for the disadvantages.

Advantages:

Strong market demand

Exhibition economy has become a "barometer" of urban economy and a "new engine" of modern service industry. Last year, there were more than 5,400 exhibitions above designated size in Nanjing, with an average of 15 exhibitions per day, which is unprecedented in the development history of Nanjing.

According to reports, there are more than 200 exhibitions in Nanjing this year. In September alone, the 9th Jiangsu International Fashion Festival, the 4th World Pork Congress, the 7th China Nanjing Golden Autumn Economic and Trade Fair and the 6th Nanjing International Auto Show were arranged.

According to reports, March, April, May, September, 65438+1October,165438+1October are the "golden half years" for holding exhibitions. There will be a large exhibition in Nanjing these months 15. If you don't book in advance in the peak season, you can't find the schedule at all. In the autumn of 2008, the Nanjing Convention and Exhibition Center in Hexi will be completed with 6,000 booths. If the supporting facilities keep up in time, this venue will alleviate the situation that Nanjing can't book an exhibition hall in the "golden half year".

Strong sense of government supervision

"Several Opinions of the Municipal Government on Accelerating the Development of Nanjing's Convention and Exhibition Industry" proposes to build Nanjing into a famous convention and exhibition city in East China after Shanghai in about five years. In order to create a good environment for the development of convention and exhibition industry, Nanjing has set up a special fund for convention and exhibition development, which is mainly used to support and reward enterprises and individuals who have made outstanding achievements in introducing or newly or jointly holding large-scale exhibitions, as well as for the publicity of convention and exhibition industry, the construction of exhibition information network and the training of exhibition talents.

In the past, Nanjing spent tens of millions of yuan to hold and support exhibitions every year. In the future, the municipal finance will spend another 5-8 million yuan each year to set up special funds for exhibitions, which will be mainly used for the publicity of Nanjing exhibition environment, the cultivation of brand exhibitions, the attraction and introduction of large and medium-sized exhibitions, and the subsidies for exhibition booths above designated size. In addition, various preferential policies to support the development of convention and exhibition industry are also being studied and formulated.

For the healthy development of Nanjing's convention and exhibition industry, Nanjing has promulgated and implemented six supporting policies, including the Outline of Nanjing's Convention and Exhibition Economy Development, Several Opinions of the Municipal Government on Accelerating the Development of Nanjing's Convention and Exhibition Industry, Measures for the Administration of Nanjing's Convention and Exhibition Industry, Implementation Opinions on Graded Evaluation of Nanjing's Professional Exhibition, Interim Measures for the Administration of the Use of Special Funds for the Development of Nanjing's Convention and Exhibition, and Coordination and Guarantee Mechanism for Large-scale Exhibition, which set the threshold and set the standards for exhibitions.

Disadvantages:

Exhibition hall facilities can't meet the demand.

One of the biggest "soft spots" of Nanjing convention and exhibition industry is exhibition venues.

According to international practice, large-scale exhibitions generally need an exhibition hall of more than 6,543,800 square meters, and the exhibition center in developed exhibition cities is generally more than 200,000 square meters. At present, in the Yangtze River Delta Exhibition Economic Belt, Shanghai has five exhibition halls with a total area of over 500,000 square meters. The use area of several modern professional exhibition halls in Hangzhou has also reached 200,000 square meters; The indoor usable area of the newly-built Suzhou International Expo Center in the province is also 6.5438+0.2 million square meters; At present, the largest international exhibition center in Nanjing has an effective indoor area of only 45,000 square meters, which is geographically inappropriate, traffic jams are easy, the effective exhibition area is insufficient, and the exhibition hall lacks property support.

The overall scale of exhibition enterprises is weak.

The overall weakness of convention and exhibition enterprises is another weakness that hinders the development of Nanjing convention and exhibition industry.

There are now 890 professional exhibition companies in Beijing, but among the 138 enterprises participating in exhibitions in Nanjing, only more than 30 are specialized in exhibition business, of which 2/3 have a registered capital of less than 500,000 yuan, and most of them are in their infancy. Due to the weak strength of most exhibition enterprises, there are many problems in topic selection, planning and operation, which directly lead to the small scale, repeated themes and lack of continuity of the exhibition.

Lack of brand exhibition

In addition, Nanjing lacks brand exhibitions, and there are no large-scale brand exhibitions with independent intellectual property rights, such as Shanghai Auto Show, Guangzhou Canton Fair, Shenzhen Hi-Tech Fair and Hangzhou West Expo, which have certain influence and popularity at home and abroad. At present, there are 58 international brand exhibitions certified by the International Exhibition Industry Association in China, and the total number of exhibitions accepted as members by the International Exhibition Union has reached 22, mainly in Beijing, Shanghai and Guangzhou.

The exhibition industry lacks high-level professionals.

In the final analysis, market competition is the competition of talents. In particular, the exhibition industry, as a high-end industry in modern service industry, needs a group of professionals who have innovative ideas, know how to manage and operate, and are good at planning and packaging. In this regard, the gap between Nanjing and Shanghai, Beijing, Guangzhou and other exhibition cities is more obvious. According to reports, although there are many employees in Nanjing convention and exhibition industry, most of them become monks halfway, lacking professional training and having low professional quality. There is a shortage of exhibition professionals who really master foreign languages, are familiar with exhibition business, understand international practices and have rich operational experience. Therefore, in the face of fierce competition from other cities in China, without a group of exhibition industry elites and a stable and high-quality exhibition professional team, it will be difficult for Nanjing's exhibition industry to develop faster.