How to write copywriting and career planning?

Copywriting is the position closest to strategy in the creative department, which I call neutral. As a copywriter, you must first understand the task, purpose and communication core of advertising in the business department. You must always participate in the discussion and formulation of strategy. You must use your major to help strategists refine the concept of strategy, and at the same time, you must assist art to complete the transformation of creative ideas. Your acumen may be better than customer service to understand the core of customer communication.

You can always communicate with customers and partners in different ways until you get the most meaningful information for the development of creativity, and even you can help the strategic director of this article to revise his dry and purely logical strategic case. Every soft article of yours actually reflects a strategic communication process. Every loushu, DM and manual of yours actually hides or clearly shows the clues of strategic attraction or recognition, as well as your bid, main bid, sub-bid, text and recognition.

Your writing has this distinct sense of bringing in, picture or story. You can always capture the majestic movement behind other people's active consumption advertisements within 12 words. What you write is like a hook, followed by a series of full-fledged attempts. You can make the picture ambiguous or have more associations. You can viciously destroy a person and immorally praise a thing.

You can make us stop loving, you can make us want to stop all the time. You can also make us want to click and have a look, and let us play a dirty prying desire. You can also condense a long paragraph and extend a short sentence. You can always ...

Speak human words

As a copywriter, you should tell more people. The last thing I can't let you do is to feed the soul with chicken soup and a floating philosophy of success. Most of the compulsive ways of fighting a 24-hour spat at a low-level airport or a puzzling bookstore were rejected, although I am not a cultured person.

Sometimes, since you want to show off, don't pretend to be a bitch or show off in another way. You are most afraid of being mysterious and illiterate. Popular customs are beautiful and elegant. Don't be like a sympathetic patient in rural London during the Tang and Song Dynasties.

Talk more about people, say what suits the image you want to create, and talk as much as possible (unless you want to express a zombie). The pig slayer has the tone of a pig slayer. It's not impossible for you to get a literary pig slayer, but it's a little awkward, and young women in literature and art will have a problem with it.

People's words are not the vernacular, but the artistic conception of being able to reach a certain attitude, mutual understanding and empathy after a deep understanding of something or someone. It's not another shallow, dry, white show-off.

It is difficult to become a craftsman if you are eager to learn skills.

Emotion, if you don't like others, you won't look at it. If you can't write it, say it first. I wrote a lot at first, but then there was only one left. Ignorance is a thunder pool. Don't pile up adjectives. Simplicity depends on the logical arrangement of elements, not the length. The text itself is not original, and it is not shameful to combine imitation on demand.

Five steps: consulting, collecting and understanding products, chewing information, shelving precipitation, escaping, and testing according to the briefing.

Five rules: arouse interest, news, arouse the desire to explore, hint and guide the direction, and be credible. Title types: questions, interests, news, inspiration and orders.

More important than these is reading. What I eat is a book, and what I pull out is a victory, and it is golden and delicious, so I can never do a copy, but you can, dear. Oh, by the way, the client has the right to correct your copy.

good gay friend

Copywriting is a good friend of all mankind, all walks of life and Party A. AE can't do without him, design can't do without him, AM needs him, America likes her, AD flatters him, and CD values him.

Even Party A said shamelessly: Call your copywriter out to practice, and you can learn a big pickup truck by knowing the big fucking handwriting. I can't draw, design or change words. There are a lot of synonyms, synonyms and related words for you to play with! You are a very good gay friends, hehe.

After reading it, I really feel that the copywriting is in a private enterprise. Show your strength everywhere. As Chairman Mao said, come from the masses and go to the masses. After working in this vat for several years, everyone is a good copywriter. Isn't it? Wen Wenjun, look at this!