The activity of Hangzhou office investment market continues to increase; China Eastern Airlines Xi Rong sails for the next generation.

20 19 16 10 65438, Hangzhou-The new supply of Grade A office buildings in Hangzhou reached the second highest level in history in 20 18, and the market demand showed a further diversified pattern in the past year. Xin Yi, general manager of Jones Lang LaSalle Hangzhou Branch, said: "Although the rent growth rate is affected by demand, the increase will be narrowed in the short term, but the good appreciation potential of emerging business districts attracts investors to continue to pay attention to the high-quality office market in Hangzhou, and the bulk property investment market is still active." There are many new supply highlights in the non-core business circle of high-quality retail market. With the development of subway and urban infrastructure and the steady development of regional business circle, commercial real estate in Hangzhou has entered a new era of blooming flowers, especially small businesses with high quality and characteristics have gradually emerged. In the future, there will be more community-focused supporting commercial projects, which will help the demand structure become more life-experience.

Office building market

The demand for leasing is picking up and showing diversification. After the downturn in the third quarter, the market demand for Grade A office buildings in Hangzhou picked up by 20 18 in the fourth quarter. But overall, the pace of chemical removal in the second half of the year is still slower than that in the first half. The absorption of Grade A office buildings in this quarter mainly comes from high-quality office buildings in Wulin and Qianjiang New City, attracting large state-owned enterprises to settle in with its river view advantage and property quality. The demand of science and technology enterprises is active, and many large internet companies have expanded their rents, and the rental area has exceeded the financial services industry. Major well-known joint office brands are constantly deployed in Hangzhou, especially in the core areas of traditional business districts, and developers are also involved in the joint office field in a more flexible way.

More than 300,000 new supplies were added throughout the year, and the vacancy rate was slightly adjusted back. 20 18 in the fourth quarter, Building A and Building B of Huanglong Vanke Center Phase II in Huanglong Business District and Junhao Center in Qianjiang New City were officially completed and put into the market. Among them, Huanglong Vanke Center is the first time that Huanglong Business Circle has welcomed new supply since 20 15, and the pre-lease performance of the project is good. However, the vacancy rate of Grade A office buildings in Hangzhou increased slightly by 0.8 percentage points year-on-year to 25.4% due to the high new supply for three consecutive years.

The new supply curbed the rent increase, and the investment market was concentrated at the end of the year. Since the second half of 20 18, the continuous increase in supply and absorption speed has made the rent increase insufficient. In 20 18, the market rent of Grade A office buildings only increased by 1.6% year-on-year, recording 4.7 yuan/m2/day.

Driven by the steady development of Grade A office market in Hangzhou in recent two years, rising rental income and the development of urban energy level, the investment market atmosphere is still relatively active. In this quarter, two whole building transactions were recorded, both located in emerging business districts, which were favored by investors because of their regional development potential and project value-added space.

Office market prospect in 20 19: The new supply of Grade A office buildings in Hangzhou in 20 19 will be less than that in 20 18, and the new delivery projects in the traditional core business district will bring new vitality to the market. It is expected that the overall absorption will remain stable, which is equal to the new supply. You Peirong, director of commercial real estate department of Jones Lang LaSalle Hangzhou, said: "The demand for Grade A office buildings in Hangzhou will continue to benefit from the vitality of urban innovation and the expansion demand of technology-based enterprises. In the coming year, in the face of a more complicated and ever-changing market environment, the rent of Grade A office buildings in Hangzhou is expected to remain stable, and the long-term positive trend remains unchanged. "

retail market

This year, the high-quality retail market in the main city of Hangzhou ushered in the opening of seven projects, with an area of about 450,000 square meters. Thanks to the commercial operation experience and innovative ability of developers, such as K-Lab in Huanglong Vanke Center and Fang Yue in Ping An Financial Center, the opening rate of most new projects is satisfactory. From the distribution of projects, the new supply is concentrated in the northern business district, accounting for two-thirds of the city's supply. The vacancy rate of high-quality retail projects in the city remained stable, with a slight decrease of 0.2 percentage points year-on-year, setting a record of 7.5%.

The steady demand drives the rent to rise steadily. The positive adjustment of the format of high-quality projects in the core business district and the low vacancy rate of 4.7% supported the rent to increase by 4.6% year-on-year. Instead of the core area, stable demand and good performance of new projects have kept the rent level rising slightly. The effective net rent of the first floor of the city's high-quality retail projects was 20.9 yuan/square meter/day, up 3.6% year-on-year.

Technology blessing, format and carrier upgrade. In terms of business formats, there is a strong demand for life services, leisure and entertainment businesses, and the rental area accounts for 32% of newly opened businesses, including the first offline stores in China such as Netease Koala, Tmall International, Taobao Xinxuan and Netease YEATION. Catering, retail and children's entertainment maintained steady demand. Well-known brands such as Zhiweiguan and Manji Dessert have shortened consumers' waiting time, reduced labor costs and greatly improved operational efficiency and benefits through hardware transformation and the introduction of artificial intelligence. The success of technology application makes the brand expansion demand sustainable. In addition, the demand for brand rental of new energy vehicles has increased, and consumers have shown strong interest in this kind of exhibition space with cutting-edge scientific and technological attributes and strong sense of science and technology.

On the carrier, thanks to the increasingly mature technologies such as mobile Internet, Internet of Things and big data, more and more shopping centers are technology-driven to realize digital and intelligent management of on-site merchants; Online and offline passenger flow conversion, multi-scene members operate efficiently and accurately.

20 19 Retail Outlook: The whole city will usher in the second supply peak in history, and it is estimated that 9 projects will be opened, totaling10.07 million square meters. With the sustained and rapid development of non-core business districts, the vacancy rate will rise slightly to 10.8% due to market competition, but it will also accelerate the reform and innovation of the existing commercial structure. Lu Chunwei, director of the retail real estate department of Jones Lang LaSalle in Hangzhou, said: "As a model benchmark of a' new retail city', the core business district of Hangzhou will conform to the trend of the times, further optimize the business format and integrate into the cultural connotation, which will still be the main contribution to the rent growth rate of the high-quality retail market."

China Eastern Airlines Xi Rong, Baichuan Guihai

As the leaders of new first-tier cities, the development paths of Hangzhou and Chengdu can be described as similarities and differences. In the past year, Hangzhou and Chengdu have made great achievements in city ranking, talent attraction, cultural performances and commercial real estate development. Xin Yi, general manager of Jones Lang LaSalle Hangzhou Branch, said: "As two representative cities of China entering a' new era' of innovation, international development and global influence, the innovative economic growth of Hangzhou and Chengdu is affecting the urban pattern and real estate market in a more diversified way, and is gradually moving towards the ranks of global cities."

1.？ Urban expansion brings new cross-border opportunities.

The urbanization of Hangzhou and Chengdu is in the stage of rapid development, the scale of cities is expanding rapidly, and emerging regions are rising rapidly. At the same time, the energy levels of the two cities are constantly improving. Chengdu will expand from the center of the western region to an important national economic center, science and technology center, financial center, cultural and creative center, foreign exchange center and international comprehensive transportation and communication hub. Hangzhou will make every effort to speed up the construction of a world famous city with unique charm, a national first-class new financial center and an important international gateway hub in the Asia-Pacific region.

With the expansion of Hangzhou metropolitan area for the first time on 20 18, Hangzhou will lead the coordinated development of the metropolitan area industry with a more open and inclusive attitude. Hangzhou will also benefit from regional development, moving from a regional central city to a national central city and a global city in the future.

2.？ Innovation and vitality support the high-quality development of construction economy

Thanks to the continuous advantages of industrial upgrading and the continuous introduction of high-quality professionals, the Grade A office market in Chengdu and Hangzhou has flourished in the past year or two, and both have entered the "new era" market under the impetus of diversified demand.

As the financial center of Zhejiang Province, Hangzhou is making steady progress towards the goal of building an international financial technology center. Financial services have become the core driving force of the demand for Grade A office buildings in Hangzhou for three consecutive years. With the goal of building China into the first city of digital economy, Hangzhou's good atmosphere of innovation and entrepreneurship and positive support policies have activated the upgrading needs of technology enterprises. 20 18 the demand of high-tech enterprises accounted for 22% in the fourth quarter.

Coincidentally, the Chengdu municipal government has vigorously promoted Chengdu to become a financial center in the western part of the country. Relying on the growth of the Internet industry and the city's own strong consumption base, technology and finance and consumer finance will achieve steady development, thus promoting the demand for office rental in the financial industry. The upgrading of urban industrial structure has promoted the demand for high-tech leasing. From 2065438 to 2008, the demand for high-tech enterprises in Chengdu Grade A office market accounted for 23%, and a large number of Internet enterprises will meet the rental demand in the future.

3.？ The integration of commerce, culture and technology activates consumption prosperity.

In the context of slowing economic growth engine, social consumption in Chengdu and Hangzhou has maintained rapid development. In the past five years, the retail market volume of the two cities has experienced double growth and the rapid development of regional business districts. The market has turned to emphasize the organic integration with cultural characteristics and technological innovation, bringing consumers a more convenient and interesting consumption experience and reconstructing business models and lifestyles.

Chengdu's comfortable urban background, open and inclusive urban spirit and geographical advantages make it a "new fashion capital" where traditional culture and fashion trends complement each other. Hangzhou is famous for its exploration and practice of digital technology in retail business.

In the future, the retail markets of the two places will enlarge their advantages and fill their shortcomings. Chengdu government promotes the development of new economy, promotes the planning and construction of smart business circle carrier, and gives policy support to new retail. On the contrary, since 20 18, Hangzhou retail market has witnessed more and more cases of combining business with culture and art, and it has become a trend to create cross-border consumption scenes driven by innovation and empowered by culture.