Property graduation internship report

1, residential property management based on GIS

With the acceleration of urban and rural modernization, residential quarters of various sizes are constantly emerging, and residential property management has become the focus of attention, and the informationization of residential property management has been gradually realized. On the basis of summarizing the domestic and foreign residential property management information systems and GIS-based management systems, this paper focuses on the technical route of the GIS-based residential property management information system, and puts forward that the Arcview GIS software of ESRI company can be used to digitize all kinds of graphic materials of the residential area, and make and output all kinds of thematic maps and electronic maps of the residential area. The related attribute database and spatial database are established to realize the integrated storage of graphic attribute information, which makes the display of original simple table information become intuitive and easily accepted information with pictures and texts, and can quickly query and locate geographical position related information, thus realizing the two-way query of graphic data and attribute data. At the same time, it also has various statistics, analysis and decision-making functions. Using the research results of this paper can greatly improve the visualization and work efficiency of property management, and make the property play a greater use value and economic benefits.

2. Research on the marketing strategy of Yatai Property Management Co., Ltd.

As a service industry, property management needs a systematic, feasible and effective marketing system, especially in the development stage of enterprises. Effective marketing strategy is an important means for enterprises to expand the market, strengthen themselves and create brands. However, some property management companies only know bidding, replying and signing contracts, and think that this is the whole of marketing, which is a serious misunderstanding. With the intensification of competition in the property management market, the demand of enterprises for marketing is also growing. Failure to solve this key problem in time will inevitably lead to the demise of the enterprise. Through the example of Yatai property management company, this paper introduces the marketing strategy research of property management company in detail. This paper introduces the present situation of property management and marketing in China and the basic situation of northeast market. This paper clearly analyzes the basic principles of property management marketing, and puts forward how Yatai property management company establishes marketing organization. Point out the basic elements of marketing; Based on the analysis of different project types and different customer psychology in the market, this paper analyzes the influence of the internal and external environment of Yatai property, expounds the marketing skills and principles of Yatai property management company, puts forward the marketing strategy of Yatai property management, and expounds the guarantee measures of the marketing strategy.

The above is a brief introduction, and detailed text can be obtained from me.