It invested 45 billion yuan in three years, and now it has assembled 4000 people. Evergrande is not short of money, but is it reliable to build a car?

8? Month? 3? In fact, Evergrande held press conferences in Shanghai and Guangzhou at the same time, releasing the Hengchi series in one breath. 6? Model, 6? What kind of cover? Answer? Level to? d？ Class, from cars, SUVs, MPV? To the main passenger car categories of crossover vehicles.

Is this Evergrande? 20 19? "3? Annual investment? 450? Billion, research and development at the same time? 15? The phased results after the model.

At the same time, just a week ago, Hong Kong listed company Evergrande Health announced that it had changed its name to "China Evergrande New Energy Automobile Group Co., Ltd." for short.

Evergrande Health also lowered the investment threshold, making it easier for more small and medium-sized investors to buy shares of Evergrande Health.

7? Month? 15? In fact, it announced that the company's common stock from? 5000? The stock price fell to? 500? Shares.

Affected by a series of operations such as the release of Hengchi series, the renaming of Evergrande Health and the lowering of investment threshold by listed companies, the share price of Evergrande Automobile (formerly "Evergrande Health") has changed from? 24.7? Climb? 33.0? Hong kong dollars, an increase of more than? 33%。

If "Evergrande Automobile" is completely regarded as an automobile company, what is it today? 285 1? /kloc-with a market value of HK$ 0/100 million, it is already the highest listed car company in China.

On the same day when the Hengchi series was released, Evergrande also launched a nationwide campaign of selling houses and shops.

For a time, tens of thousands of Evergrande employees intensively posted new car and real estate preferential information in the WeChat circle of friends.

While selling houses and building cars, listed companies have a series of operations to push up the stock price and make Evergrande's cars dazzling.

Backed by Evergrande Group, Evergrande's car-making is really different from other new forces. Evergrande is willing to spend a lot of money to buy time.

When such a real estate developer wants to use money to open the door of new energy vehicles, everyone will naturally care whether it really wants to build a car, whether the car it makes is really reliable, and what step has it taken now?

1.？ Let's move on. Is Evergrande close to making cars? 4000? mankind

Evergrande New Energy Automobile Group, the main vehicle maker of Evergrande, has? 4? The big plate is:

Evergrande New Energy Automobile Group Headquarters; Evergrande Power Science and Technology Group; Evergrande Global New Energy Automobile Research Institute; Evergrande New Energy Automobile Group's regional companies in various places.

Insiders of Evergrande revealed to Auto Heart that the overall team of Evergrande is close? 4000? People. Throughout the architecture:

How many headquarters does Evergrande New Energy Vehicle have? 1350? People; Evergrande Power Technology Group currently exceeds? 100? People; Evergrande New Energy Automobile Research Institute currently exceeds? 1000? People; What are the regional companies of Evergrande's new energy vehicles? 1200? Among them, Tianjin Guoneng is the largest regional company. 500? The rest.

Is this near? 4000? People's team, sign a contract with Evergrande? 15? Top designers and their contracts last year? 60? Some top suppliers, including Bosch and Magna, are developing new cars.

Evergrande's new model, 20 19? The year in Xu Jiayin's mouth is "15? Money. "

By this year? 3? When Evergrande released its annual results last month, Xu Jiayin revealed, "At present, Evergrande? 14? At least one new energy vehicle? 10? The model is a car explosion. 」

In other words, Evergrande initially? 15? The construction scheme of the car was adjusted to "14"? Money. "

At the same time, the vehicle design is finished, and Evergrande initially signs a contract? 15? A designer to design? 15? A model.

Actually in Hengchi? 1? -? Hengchi? 6? Go ahead, Anders? Warming, Michael? Robinson and Maruyama Miyagi shared it? 6? The design of this car.

This adjustment has its rationality, and large-scale car-making emphasizes the platformization and generalization of parts.

Shout it out like Evergrande in particular? 10? Achieve annual production and sales during the year? 500? Ten thousand vehicles, if each model is designed separately, it is very difficult to control the cost in R&D and manufacturing.

According to an engineer of Evergrande's new energy vehicle system, the current Hengchi? 1? -? Hengchi? 6, full concept car. These models will be officially named when mass production is released.

This? 6? This car is the first batch. What else is inside Evergrande? 8? This car is under development.

2.？ The origin of Evergrande's dream of building a car: Jia Yueting and? fire fighting

Evergrande's car-making career, what else? FF？ Related. Xu Jiayin's car fire was first lit by Jia Yueting.

20 17? In the second half of 2008, Jia Yueting went to Hongkong to be established? Faraday? The future (hereinafter referred to as? FF) Seek financing.

After meeting Chen Tianqiao, Niu Gensheng and other big shots, Jia Yueting made contact with the senior management of Evergrande. Finally, FF? Together with Evergrande.

20 18? Year? 6? In June, Xu Jiayin actually controlled China Evergrande to provide about RMB to Evergrande Health. 56? 3-year unsecured loan 1 100 million yuan.

Subsequently, Evergrande Health used the money to acquire Hongkong Ying Shi Company? 100%? Shares, thus indirectly obtained? Smart? King? Company? 45%? Equity, become? Smart? King? The largest shareholder of the company.

Smart? King? Really? FF？ 100%? Shares.

A month later, Xu Jiayin went to LA? FF？ Headquarters for inspection.

Is he right? FF？ The R&D core departments of the headquarters, such as manufacturing, electrical laboratory, powertrain, battery control, design studio, vehicle safety, vehicle networking, autonomous driving, etc., have conducted detailed research and experience? FF？ The first high-end model? FF？ 9 1。

This survey is very enjoyable. Is Xu Jiayin still standing? FF？ 9 1? Next to the thumbs up.

The same year? 8? In June, Evergrande Faraday Future Smart Car (China) Co., Ltd. (hereinafter referred to as Evergrande Faraday) was officially unveiled in Guangzhou Evergrande Center.

Evergrande Faraday will become? FF？ Fully responsible for the operation headquarters in China? FF？ China's technology research and development and all production and operation management.

Evergrande's plan at that time was to build East China, West China, South China, North China and Central China? 5? Big R&D and production base, 10? Will it reach the annual capacity plan after the year? 500? Ten thousand cars.

However, since then, Evergrande has been very healthy, and? FF？ The contradiction intensified and eventually went to court. The two sides hold their own words, and the outside world interprets it as a dispute over control.

Arrive? 20 18? On the last day of 2008, the two sides reached a settlement. Evergrande has been there? FF？ Invested? 56? 1 100 million RMB, that is, near? 8? One billion dollars, divided into two parts:

1.？ Holding through Hongkong Ying Shi Company? 32%? what's up FF？ Preferred stock rights;

2.？ Evergrande acquires a wholly-owned subsidiary of the joint venture company? Evergrande? FF？ Holding? (Hong? Hole)? Limited? 100%? The equity and rights under the reorganization agreement are priced at * * *? 2? A billion dollars. FF？ Hong Kong holds Faraday's future domestic related assets.

With what? FF？ The cooperation ended, but Xu Jiayin's road to building cars did not stop there.

Evergrande builds cars? 5? Big R&D and production base, 10? In this year? 500? The production and marketing plan of 1 10,000 vehicles is the hope of cooperation between Lao Xu and Lao Jia.

3.？ Buy buy buy buy buy buy mai

20 19? Year? 1? In September, Evergrande New Energy Technology Group Co., Ltd. was established. Since then, a series of actions can be described as speeding up.

20 19? Year? 1? Month? 15? On, Evergrande invested? 9.3? 10 billion dollars to buy an electric car company? NEVS (Guoneng Electric Vehicle Sweden Co., Ltd.) 5 1%? Equity. NEVS？ Have the ability of R&D to manufacture and mass-produce electric vehicles.

1? Month? 24? God, Evergrande is here? 10.6? 1 100 million yuan entered Kangnai New Energy, a power battery enterprise, and obtained Kangnai New Energy? 58%? Shares become the largest shareholder.

Kanai New Energy is good at flexible packaging power batteries, and its products mainly supply SAIC, Dongfeng Motor and Changan Automobile.

1? Month? 29? On, Evergrande invested? 1.5? Koenigsegg 1 100 million Euro shares of Swedish supercar brand under Evergrande? NEVS？ Signing a cooperation agreement with Koenigsegg will devote itself to the research and development and manufacturing of the world's top new energy vehicles.

3? Month? 15? God, Evergrande is here? 5? 10 billion yuan to acquire tate electromechanical co., ltd? 70%? Shares, Tate Electromechanical Co., Ltd.? 100%? Holds the Netherlands? Electronic traction? The company shares, with international advanced hub motor drive technology.

5? Month? 30? On Evergrande's wholly-owned acquisition of Britain? Ever-changing. Is there a constant meeting? Ever changing? Its passenger car hub motor technology.

Evergrande is busy with acquisitions and is also building its own team.

20 19? In 2006, Evergrande invited Huang Xiangdong, former president of Guangzhou Automobile Research Institute, to be the president of Vehicle Research Institute.

Xu Xingyi, former president of Shanghai Dajun Power Control Technology Co., Ltd., also served as vice president of Evergrande Power Group and president of Electric Power Research Institute.

Huang Xiangdong later this year? 6、7? Liu Yongzhuo, a veteran of Evergrande, took over the post of President of Vehicle Research Institute when he left Evergrande in June.

In terms of recruitment, a person close to Evergrande told Auto Heart that the conditions offered by Evergrande exceeded the industry level? 30%? In the past year, many people have been recruited from car companies including Weilai.

4.？ Where is Guoneng Automobile going?

Evergrande builds cars quickly, but many technologies and products are acquired through mergers and acquisitions. Therefore, whether these resources can be integrated as soon as possible becomes the key.

Evergrande's integration of Guoneng Automobile is a case.

A person close to Evergrande told Auto Heart that Guoneng Automobile is currently affiliated to the regional companies of Evergrande New Energy Automobile Group, with the largest number of regional companies under Evergrande, including Shanghai, Guangdong, Jiangsu, Henan and other places.

Guoneng is headquartered in Tianjin, so it is also called Tianjin Guoneng. How many are there in Tianjin Guoneng now? 500? Many people.

In fact, in this version? 6? Before the concept car of Hengchi series, Evergrande was in last year? 6? In June, a product named Guoneng was released. 93? The model of.

However, this one is based on "Saab? The electric vehicles built on 9-3 "were not mass-produced in the end, but were produced in small batches, and then used as internal operating vehicles of Evergrande.

According to the heart of the car, can the country? 93? There is no plan to sell this model to the outside world at present. To some extent, this reflects Evergrande's dissatisfaction with Guoneng and its developed models.

In view of the integration of Tianjin Guoneng, Auto Heart understands that Evergrande has planned to merge its R&D technicians into Evergrande Global Research Institute of New Energy Vehicles, while the company's non-technical personnel may be partially optimized.

5.？ Selling a house while building a car.

Most executives and employees of Evergrande have one characteristic. In addition to sharing information related to automobiles, they often share information about Evergrande Real Estate in WeChat circle of friends.

Some insiders of Evergrande Automobile said that Evergrande Automobile has requirements for selling houses for executives above the director level. Taking the department as a unit, the head of the department needs to sell several properties within a certain period of time.

In addition, Evergrande also has a plan called "All-staff Marketing".

This kind of all-staff marketing plan is usually carried out once in the first half of the year and usually lasts once? 5? During this week, houses, shops, employees' recommended purchases, parking spaces and property fees will all be discounted. There is no hard assessment requirement for this all-staff marketing plan.

However, selling houses is only a sideline, and whether there is a model with high cost performance and popular market is the most important indicator to test Evergrande's automobile team.

8? Month? 3? In June, Evergrande released six concept cars in one breath, covering from? Answer? Is the class bus here? d？ Class car, slave car, SUV？ Arrive? MPV？ And many other models.

Among them, Hengchi released in mass production next year? 1 is a positioning pure electric super luxury? d？ Class car model, by the world modeling design master? Anders? Warming? Build, Anders? Warming? Before that, it was the former BMW group and MINI? Chief designer of the brand.

Hengchi? 1? Body wheelbase? 3 150? Mm, standard Mercedes? s？ Class and BMW 7 Series, Audi? A8L .

Anders? Warming? Also responsible for positioning pure electric? b？ The shuttle bus is constant? 2? And positioning a pure TV university? 7? Seats? MPV？ Hengchi? 4? Design work.

Hengchi? 3? Positioning pure electricity? c？ Level? SUV, by the world master of styling design? Michael. Robinson? Build.

Hengchi? 5? Positioning pure electricity? Answer? Level? SUV, Hengchi? 6? And locate pure electricity? Answer? Cross-border checkpoint? SUV, both cars are built by world designer Maruyama Gonggu.

Last year? 10? Month, Evergrande and? 15? Three world automobile styling designers signed a contract to form a powerful "design team" to provide styling design for Hengchi series.

At that time, Evergrande also established the "Evergrande New Energy Design Expert Committee", with Xu Jiayin, the former workshop director, as the director of the Committee.

Except? Anders? Warming up, among other operators of Hengchi series, Michael? Robinson? He is the former design director of Fiat and Broadcom, and the design master Maruyama Gonggu once worked for Isuzu Automobile.

Regarding the new car released by Evergrande on a large scale this time, an industry insider commented to Auto Heart that Evergrande does not lack the capital to build a car, and will not only push one or two cars to test the water. It definitely wants to develop in an all-round way, but it has certain risks.

It is reported that at present, Evergrande's Shanghai production base and Guangzhou production base have entered the stage of equipment installation and debugging.

Just recently, after Xu Jiayin inspected the production base of Evergrande Automobile, the two production bases of Shanghai and Guangzhou came into public view for the first time.

It is said that the two production bases of Evergrande adopted the most advanced equipment and technology in the industry and installed as many intelligent robots as possible. 2545? Taiwan Province. It is said that you can go offline in minutes after giving birth? 1? trolley

6.？ Can Evergrande build a car?

"Evergrande's style, if you don't do it, you must be bigger and stronger." This is Xu Jiayin's determination to build a car.

His goal is to use? 3? Arrive? 5? In, it became the largest and most powerful new energy automobile group in the world. What is Evergrande's future plan? 3-5? Achieve annual production and sales in? 100? 1 10,000 vehicles.

Last year? 1 1? In June, Xu Jiayin said at the strategic partner cooperation summit of Evergrande New Energy Vehicle that he planned to invest * * *? 450? 100 million yuan to build a car? ——20 19? Annual investment? 200? 10 billion yuan, 2020? Annual investment? 150? 100 million yuan, 202 1? Annual investment? 100? 1 billion yuan.

450? Of course, you can build a car if you invest 100 million yuan. New forces such as Wei Lai, Tucki, and Ideality have given proof.

Evergrande Automobile, backed by Evergrande Group, acquired production qualification, power battery technology and sales channels through acquisition. The next thing to do is to get through these resources and produce vehicles.

The problem is that the rhythm of Evergrande's car-making does not follow the law of automobile manufacturing, and the law is independent of human will. The development and testing of automobile models and the accumulation of brands need many years of verification.

Tesla's brand awareness is so profound because it has lasted for more than ten years. 0? Arrive? 1, and gradually realized the industry-leading new electronic and electrical architecture, three electricity, automatic driving research and development and other technologies.

From its establishment to today, Weilai has been able to achieve stable monthly sales of more than 3,000 units in the high-end brand market. It also took five years to capture the minds of users with high-quality customer service and solid product strength.

Look at domestic automobile brands, such as Geely, Great Wall and BYD. Without exception, it took more than ten or even twenty years to reach the highest annual sales volume. 200? Ten thousand results.

If Evergrande wants to shorten this growth time to three to five years, and let Evergrande's car be "seen by everyone and wow by everyone" like Evergrande's house, will it really come true?

Therefore, with the blessing of capital, the concept car of Hengchi series can enter the stage of production car with high probability. But the challenge is whether these cars will be paid by users.

This problem has to wait for the exposure of more product parameters and technologies of Hengchi series to see if it can really convince the market. Judging from the current situation, I am afraid it is difficult for this local tyrant to conquer the market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.