Help! Someone invited. Contents of commercial property management

Exploration of commercial property management

Property management, as a real estate management model, originated in Britain in 1960s. The word "property" is translated from English property, and its meaning includes "property", "asset", "possession" and "real estate", which is a relatively broad category. With the deepening of China's reform, opening up and marketization, property management, as a product of market economy, is facing a huge and dynamic market brought about by reform. As a new service industry, China property management has gradually formed an operating mechanism of enterprise management, professional management and socialized service in Shenzhen, Shanghai and Beijing after 20 years of development. In twenty years of exploration and practice, a number of outstanding property management enterprises have emerged, which has written a brilliant chapter for the creation of property management in China, formed a property management system with China characteristics, and effectively promoted the development process of the industry.

With the rapid development of China's economy, comprehensive commercial buildings with various functions, such as business operation, leisure and entertainment, have risen rapidly all over the country. At the same time, the property management of comprehensive commercial buildings can not be ignored. Let's talk about commercial property management.

First, the meaning and types of commercial property management

Commercial properties include various shopping malls, shopping centers, shopping plazas and various professional markets. Among them, the large-scale shopping center property, which integrates shopping, catering, entertainment, finance and other services, is also called comprehensive commercial building. With the development of real estate commercialization, the property rights of these shopping malls also appear in various forms, and the management methods are varied.

1, the meaning of commercial property management: commercial property refers to the real estate that must be used for commercial purposes in architectural planning. It is an important functional component of the overall urban planning and construction, and its direct function is to provide shopping places for consumers. Among them, public commercial building is a new type of real estate produced in commercial development. Unlike ordinary retail stores, retail stores still have only one operating entity, no matter how large it is. Moreover, there are many independent businesses in public commercial buildings, and all walks of life have commercial services, far exceeding retail stores, including not only retail stores, but also banks, restaurants, various entertainment places and other service industries. Its business scope has gone far beyond the original concept of shopping malls, and it is a business place integrating business, entertainment, catering and other functions. Because its property management mainly includes a single shopping mall property (department stores and retail stores), it is both * * * and special from ordinary residential property management.

2. Commercial property management type: 1) From the perspective of building structure, shopping mall property has open-air market and square type; At the same time, there are also closed shopping centers. 2) Functionally, there is a comprehensive professional shopping center; There are two types: commercial and residential.

Second, the characteristics of commercial property management

Compared with other forms of property management, commercial property management has higher requirements for its service quality and management level, which mainly has the following characteristics:

(1) Based on safety, commercial property management mainly serves high-rise comprehensive commercial buildings, which are characterized by high height, many floors, complex functions, dense population and heavy property management tasks. Commercial complex buildings are mostly located on the axis of urban tourism and shopping, generally including parking lots, businesses, restaurants, entertainment and other places, with a large permanent population and floating population. It is an arduous task to manage the commercial complex well, ensure the normal operation of all parts of the building, and ensure the safety of the property in the building and the life and property of the owners. Safety is the most important thing to ensure the smooth development of all work.

The comprehensive commercial building has a large area, many commodities and large passenger flow, which is prone to safety problems. Therefore, security guards should insist on 24-hour patrol, require the personnel on duty to be highly concentrated, and arrange plainclothes security guards to patrol the venue. Shopping malls are closed at night and must be strictly cleared. Hardware should be matched, and advanced technical facilities provide important conditions for our safety management. At the same time, technical defense must be closely integrated with civil air defense to ensure foolproof. The personnel on duty should perform their duties and closely monitor the technical defense facilities at all times. Once all kinds of dangerous situations happen, the security monitoring system will send information to the central control center, so that the security guards can attack quickly and eliminate all kinds of hidden dangers in the bud. Provide a safe and secure environment for customers to shop, ensure that the goods in the shopping mall are not stolen, and ensure the safety of shopping mall operation, customer shopping and customer sales. Property preservation, facility operation, fire safety, robbery and theft prevention, and social security are important contents of commercial property management and security, and are also key links for the safe and stable operation of shopping malls. Around these five links, with "safety, comfort, neatness and civilization" as the goal of property management, we will carry out targeted work.

A sound organization is a solid foundation for work. In order to ensure the safe operation of the shopping mall, the property management enterprise shall form a special safety committee with the owners' meeting of the custody project, and set up safety working committees such as fire fighting, emergency and rescue. The safety committee shall implement supervision step by step, be responsible at all levels, and sign safety responsibility letters. Members of the safety organization committee have considerable power to implement "one-vote veto on safety" for projects or work plans to be implemented, such as renovation, project acceptance, facilities and equipment renewal, etc. As long as there are potential safety hazards, full-time and part-time safety officers have the right to raise objections, which will be implemented after the safety measures are improved.

A perfect system is an important guarantee for safety work. In terms of system construction, a series of rules and regulations should be established and improved in combination with the actual situation of enterprises and closely around their own characteristics. In the process of system implementation, we should constantly enrich and improve the contents of various systems in accordance with the principle of "perfection, implementation, perfection and re-implementation" and highlight their effectiveness, scientificity and feasibility. All work has rules to follow. In the implementation of safety work, we should adhere to a rigorous, meticulous and pragmatic work style, adhere to strict management, meticulous work and stress practical results. First, always adhere to the four seasons safety inspection, inspection during major festivals. Second, we should conscientiously implement the "four strictness" system, that is, strict inspection system for firefighters, strict testing and maintenance system for fire-fighting facilities, strict handling system for hot work permits and strict supervision system for hot work personnel. In this way, the problems and hidden dangers found can be dealt with in time, and hidden dangers can be eliminated in the bud.

Typical example: At 0: 02 on February 4th, 2000, the technical defense system of He Jiong Central Control Room issued an alarm signal against theft, and the personnel on duty in the central control room immediately monitored the alarm area by video recording, and at the same time immediately informed the peripheral personnel on duty to report to the chief duty officer and the police squadron. After the police rushed to the scene, they conducted a dragnet search, and it took only 5 minutes to catch the thief who was lurking in the crime on the spot, saving more than 64,000 yuan in economic losses. By the local public security organs, the case as a typical material in the province to promote.

(B) service-oriented, commercial property management has both universality and particularity of other property management. Commercial property management mainly faces three important service objects, one is to serve the operation of shopping malls, the other is to serve customers' shopping and the third is to serve customers' sales. Due to the complex structure and high management starting point, the quality of the property management team is required. Commercial complex buildings are generally equipped with central air conditioning system, water supply and drainage system, sewage system, high and low voltage power supply system, gas supply system and elevator system. Some more advanced and modern buildings are also equipped with building automation system, communication automation system, office, security and fire control automation system. Therefore, we must firmly establish the purpose of "serving customers wholeheartedly" and use advanced management means and methods to maintain, maintain and manage various systems in the building to ensure the normal operation of these systems. Do everything possible to improve the service level, ensure a beautiful working environment in the mall, and provide a comfortable shopping environment for customers who come to shop.

Commercial complex buildings consume a lot of energy, electricity, management and service personnel, high management costs and high property management fees. As a property management enterprise, good service is the fundamental premise. Property management enterprises, as the collecting and remitting units of building water, electricity, sewage and other expenses, should make full use of their business relationships with power supply bureaus, water supply companies, environmental sanitation bureaus and other competent departments, actively strive for preferential policies, and save every penny for the owners. Take He Jiong Property Management Company as an example. This year, we actively strive for preferential policies to reduce sewage charges by contacting the sanitation department. This alone can save one-third of the sewage charges for the two shopping malls under its jurisdiction every month, save expenses for shopping malls and save economic strength for business units during the SARS period.

To provide good service, we must establish and cultivate a high-quality professional management team. Science and technology are the primary productive forces, and talents and technology are the most important things for enterprise development. Knowledge is the driving force to promote the company's development, and talents are the guarantee for the company's development. It is predicted that successful enterprises in the future will be "learning groups" and learning will gradually become the source of enterprise life. At this point, He Jiong Property Management Company mainly adopts the way of "going out, please come in", and regularly organizes professional staff to carry out professional knowledge training according to the requirements of technical supervision departments; The company actively contacted local professional colleges, signed a "school-enterprise alliance" agreement, established an internship base for college students, introduced the latest ideas and knowledge into the company, and passed them on to each of our employees. Help us make a difference in management science, technological transformation and scientific and technological progress, and make a difference in corporate culture construction, brand building and staff team building. Supervise employees to study their business seriously, succeed in their posts, learn and carry forward scholars' thirst for knowledge and unremitting exploration of the unknown world, innovate constantly in their work, and seek their own development in the development of enterprises. At the same time, make full use of the existing hardware facilities and years of successful work experience, provide a stage for students to display their talents, apply a lot of book knowledge to practical work, realize the combination of theory and practice, and lay a solid foundation for future development. While absorbing advanced knowledge, the company has gained a good social reputation and achieved a "win-win".