Planning scheme of community push activities

In order to ensure the smooth progress of activities, it is often necessary to make a careful activity plan in advance, which is a written plan for an activity. What are the format and requirements of the activity plan? The following is my community push activity planning scheme, hoping to help you.

I. Overview of activities

(1) Activity time:

(2) Location:

(3) Activity theme:

(4) Carry out activities:

(5) Activities:

1, display of various selenium-enriched products.

2, the customer on-site lottery

3. Interact with customers on the spot

4. Customer consultation

5. Product purchase and gift-giving activities

6. Product sales

7. Register customer information on site 8. Scan QR code to send gifts.

(6) Purpose of the activity:

Two. Activity planning and description

(a) regional divisions:

1, product display area

2. Customer consultation area

3. Registration area

4. Customer Source Information Registration Area

5. Experience and interaction area

(2) Requirements for the venue of the event

1, residential area, large traffic.

2. (20-30m2), with a length of not less than 20m and a width of not less than10m, can provide security services.

Third, the preparatory activities

(1) community selection:

1, radiating with the community as a unit, high-grade community and other goals.

2. Middle-aged and elderly people are concentrated in this area.

3. Property cooperation

(2) community survey:

1. Number of families in the community

2. Investigation of residential entrance and exit

3. Investigate other institutions promoted in the community.

4. Economic situation

(3) Pre-publicity methods:

1, WeChat platform publicity (event location, time, content)

2. Website notice (event location, time and content)

3. Distribute excellent brochures (venue, time and content).

(4) Standard equipment for on-site materials

1. Part-time staff: mainly responsible for distributing leaflets at the entrance and exit of the community, guiding customers to the activity site and filling out questionnaires.

(e) Staffing: less but better.

2. Marketing Specialist: Mainly responsible for coordinating with the residential property, establishing relations with the property in the later period, arranging part-time jobs and preparing on-site materials.

3. On-site consultants are mainly responsible for guiding customer experience and consulting, as well as explaining the company's products and teaching concepts on the spot and controlling the operation of products.

Personnel structure at the event site:

Fourth, the process of the event launching ceremony

(1) Dangerous emergency (2) Wind emergency (3) Rain emergency.

Verb (abbreviation of verb) emergency plan

xxx

Activity goal of intransitive verbs

(1) Online Digitization and Networking Promotion (WeChat Platform)

Combine the main combination of offline community activities, promote products in the community market, shape and enhance the image of the experience hall and the gifted classroom.

(2) Obtain user information through on-site product display and interaction, user experience and network collection. And improve the user viscosity and attention of the experience hall.

(3) Through undertaking community activities, the influence of channels in the community market will be enhanced, and the enthusiasm of undertaking customers will be enhanced, which will drive the monthly product sales and the number of applicants for the Experience Hall to increase by 5%.

Seven. budget

1. All expenses shall be reimbursed according to the financial rules and regulations.

2. Prepare some budget funds to prevent accidents.

3. The annex is the activity budget table.