Take the initiative to change the way to break through the China Olympic Park

On the occasion of its 25th anniversary, standing at the turning point of the industry and a new starting point for the company's development, China Aoyuan Group Co., Ltd. (03883. HK (hereinafter referred to as "China Aoyuan") actively strives for change, and actively promotes the management reform with "high-quality development" as the general tone and refined management as the means, laying a solid foundation for stepping into the world's top 500 and promoting the in-depth development of enterprises. With regard to the latest trends in the adjustment of corporate headquarters organizational structure and the appointment of senior executives, people in the industry generally believe that under the overall strategy of "focusing on one industry and developing vertically", the adjusted China Olympic Park may usher in a brand-new growth curve.

Regional integration, strong control of large groups began.

China Olympic Park has ushered in a new round of organizational restructuring. Recently, China Aoyuan Group announced the latest trends of organizational structure adjustment and senior management appointment, and appointed executive directors Ma Jun and Chen Zhibin as co-presidents of the Group, who were fully responsible for the business development and operation management of the Group's real estate sector. Zhang Jun, the executive director, is the CEO of Yuekang Holding Group and is responsible for the operation of non-real estate business.

It is reported that after the restructuring, the real estate development business of China Aoyuan will be changed from the original four-level control mode of "group headquarters-secondary group-regional headquarters-municipal company" to the two-level control mode of group headquarters-municipal company, and the three-level control mode of group headquarters-regional company-municipal company will be implemented in heavyweight areas such as Greater Bay Area and Southwest China. The real estate development business is unified to the management of the group headquarters, and direct and strong control is implemented, reducing management levels, giving full play to overall efficiency, concentrating superior resources and core talents, realizing organizational optimization and refined management, improving efficiency, and improving product competitiveness and service level. Under the new structure, the Group has established more than 20 city companies as the core units of the Group's real estate development and operation management, and concentrated resources to form a platform effect and brand synergy, thus achieving the goal of regional deep cultivation.

In fact, in the face of the external macroeconomic environment and the development trend of accelerated adjustment of the real estate industry, China Aoyuan clearly proposed to exert its efforts in high-quality development and refined management as early as this year, and took product quality and service as the eternal foundation of the Aoyuan.

Through this adjustment, Aoyuan will strictly control the delivery quality. Every region, every company and everyone should have the spirit of artisans, be highly responsible for every product, and the products handed over must be worthy of consumers-this is also an important indicator of the future selection and employment of the Olympic Park.

With the unification of real estate development business to group management, the adjusted real estate group, commercial real estate group and Aoyuan Urban Construction Group will concentrate their advantages and resources on the first-level development business of their respective urban renewal projects and the revitalization of existing assets.

Sustainable and high-quality all-round development

In June of this year, 65438+ 10 1, the chairman of the board of directors of China Aoyuan Group delivered a 20021New Year message, emphasizing that "one industry is the mainstay and vertical development" is the unchangeable compass, "building a healthy life" is the unchangeable starting point, and "Top 500 in the world" is the unchangeable destination. At the same time, Guo revealed that in 2020, China Aoyuan achieved an overall sales performance of 654.38+0.54 billion yuan, of which the contracted sales of the real estate sector was about 654.38+0.33 billion yuan, and the performance of the non-housing sector was about 265.438+0.00 billion yuan, successfully completing the annual target against the trend. From less than 30 billion to 654.38+03 billion, China Olympic Park only took five years.

Undoubtedly, the outstanding performance comes from the balanced industrial layout, more competitive product strategy and refined management of China Aoyuan.

Behind the rising sales scale is China Aoyuan's accurate grasp of the land market. As early as 2007, China Olympic Park began the pace of national expansion. Up to now, it has been publicized to achieve full coverage of the first-tier cities in the north, Guangzhou and Shenzhen, with the focus on Guangdong-Hong Kong-Macao Greater Bay Area. According to the strategy of "actively promoting first-,second-and strong third-tier cities and avoiding entering cities below the fourth tier", China Aoyuan actively builds a base area of 10 billion-level cities, and radiates outward with this as the center, intensively cultivates market share, product strength, customer reputation and efficiency, forms a significant "moat" advantage, and deeply cultivates the city to the extreme.

The acceleration of scale and the improvement of chemical conversion rate of products are inseparable from the protection and escort of the strength of high-quality products. For a long time, China Aoyuan has always regarded products and services as the foundation of settling down. 20 19 After the first year of product strategy, China Aoyuan adhered to the product vision of "exquisite life comes from details, and customer needs are constantly guessed", comprehensively updated the product system, and put forward "building a healthy life and building a smart community" and A+ product strength system. Guo has repeatedly stressed in public that "it is necessary to fully improve the product forming and management capabilities in terms of professional depth, high-end, improvement and just-needed, systematically promote the research and development of high-end products, and achieve a double harvest of land value and profit level".

In addition to the traditional real estate development, China Aoyuan also takes the urban renewal business as one of the important strategic layouts of the Group's development, actively enters the field of urban renewal, and continues to make outstanding contributions to improving urban functions and enhancing urban value with rich experience, mature operation mode and high-quality products and services.

It is reported that in recent years, the company has gradually integrated education, medical care, old-age care and other composite industries into the old reform projects, and has successively built updated models of Zhuhai Aoyuan Plaza, Luogang Aoyuan Plaza, Guangzhou Aoyuan International Center and other cities. By the end of June, 2020, China Aoyuan has realized the "three old" transformation of the old city, old village and old factory, with more than 50 urban renewal projects, more than 40 of which are being promoted in an orderly manner, most of which are located in Guangdong-Hong Kong-Macao Greater Bay Area. Insiders pointed out that with the arrival of the urban renewal wave in China, China Olympic Park will usher in greater development opportunities.

Under the guidance of the strategy of "focusing on one industry and developing vertically", the advantages of real estate have been continuously consolidated, and the non-housing business of China Aoyuan has also developed rapidly.

It is understood that in 2020, China Aoyuan's non-housing business will achieve sales of about 2 1 100 million yuan, covering science and technology, health, medical beauty, cultural tourism, cross-border e-commerce, education and other fields, and has cultivated capital platforms such as Aoyuan Health and Aoyuan Meigu. Among them, in order to enhance the group's integrated management and refined management capabilities, China Aoyuan established Yuekang Holdings on 202 1 and 1, and all non-housing businesses were incorporated into the company. Yuekang Holdings has now played an active role in releasing the vitality of Aoyuan health institutions, launching a beautiful health track in Aoyuan Meigu, and listing cultural tourism business. The integration and reorganization of the real estate sector marks that the businesses of all industries in Aoyuan have entered a new stage of enjoying resources and breaking through barriers.

With the rapid development of real estate business and non-real estate business, in 2020, China Aoyuan won the "positive" rating outlook from three international rating agencies, Fitch, Standard & Poor's and Moody's, and many institutions unanimously recognized its steady performance growth and high-quality and sustainable development prospects. Among them, Anxin International gave it a "buy" rating in the recent research report, and the target price was raised to HK$ 65,438+06 per share.

On the list of "Top 500 Real Estate Development Enterprises in China in 2020" published on March 16 this year, China Aoyuan also ranked 24th, ranking among the top 30 in the industry with its steady comprehensive strength, excellent product strength and service strength. In addition, China Aoyuan also won the 8th place in "Top Commercial Real Estate Comprehensive Strength of China Real Estate Development Enterprises 10" and the 8th place in "Top Ten Real Estate Cities in China", and its product Yunfeng also won the "20021Excellent Product Series of China Real Estate Development Enterprises". (Text/Li Beibei)