Advantages of property services

In order to further expand the service market, property enterprises must give full play to the natural advantages of property management services in the process of innovation and reform of property service business. The advantages of property service management can be integrated into the following aspects.

1. Provide property management menu service.

The services provided by many property companies are based on the services provided by owners, mainly including general cleaning services and maintenance services of facilities and equipment. The so-called menu service is a basic public service, which extends the content of property services to the daily life of owners, not only creating a safe and clean environment for owners, but also providing convenience for owners' personalized service needs. The advantages of commercial trust in property management services play an important role in promoting the development of menu-based services. On the one hand, from the perspective of property management enterprises, owners have a certain basic understanding of property management services and a certain goodwill, which is conducive to the expansion of their new service business, forming a certain basic market, saving related marketing and operating expenses and reducing risks. On the other hand, from the owner's point of view, property management services provide a more comprehensive service system. Based on the close distance between the property and the owner, it can truly reflect the actual service quality and service attitude of the property management service, so that the owner can feel more secure when choosing diversified personalized services. Based on the trust advantage of owners, "menu-style" services can generally be divided into three levels: the most basic level includes necessary services such as house maintenance, cleaning and security; The second level of services includes additional services similar to serviced apartments; Owners who enjoy the highest level of service can get 24 small services every month. The development of "menu-style" service needs to further standardize the related charging methods and charge reasonably. Improving the diversified services of property management through combined services embodies the personalized service concept of "people-oriented", improves the rationality of fees in the deeper service process, and makes it easier to resolve the misunderstanding of property management services by owners.

2. Carry out diversified operations.

The main purpose of diversification is to further expand the development space of property management enterprises, improve the economic benefits of enterprises, and then provide better services for the market. However, because most of the business development of many property management companies is basic services, their input and output are not enough to support the diversified service benefits of property companies, and diversified management can achieve a win-win situation for owners and property service companies. With the change of consumer demand, the profit growth point of property service enterprises should mainly focus on meeting consumer demand. At present, many far-sighted property service enterprises actively diversify their operations and have achieved good economic benefits. Diversification can give full play to the advantages of owners' channels, make full use of various resources in the property area to tap marginal benefits and create commercial value. At the same time, it can effectively serve owners and meet demand, which can not only help property management enterprises get rid of the dilemma of limited operation and limited benefits, but also realize the value-added enjoyment of services by owners, which can be described as a win-win situation. However, before diversification, property management enterprises should first understand the actual situation of their own enterprises, and should not ignore the basic business for the sake of diversification and manage projects at the expense of the owners' basic interests.