Is IKEA a Japanese company-

IKEA was founded in Sweden in 1943, and IKEA Sweden has become the world's largest manufacturer of furniture and household products, and its sales mainly include about10,000 products such as chairs/sofas, office supplies, bedrooms, kitchens, lighting, textiles, cookers, housing storage and children's products.

IKEA has 365,438+065,438+0 shopping malls in 38 countries and regions around the world, including 65,438+04 in Chinese mainland, in Beijing (two), Tianjin, Shanghai (three), Guangzhou, Chengdu, Shenzhen, Nanjing, Wuxi, Dalian, Shenyang, Nanjing and Chongqing. Ikea's purchasing mode is global, and it has established 16 purchasing trade zones around the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has already accounted for 65,438+08% of the total, ranking first in the purchasing countries of IKEA. According to the plan, by 20 12, there will be 1 1 retail stores in China, and the required storage capacity will be expanded from 654.38+10,000 cubic meters to more than 300,000 cubic meters. China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy.

Procurement mode

IKEA's purchasing model is a global purchasing model. Ikea products

Products are purchased from various trading areas and transported to 26 distribution centers around the world, and then transported to IKEA's shopping malls around the world. Ikea's purchasing concept and supplier evaluation mainly include four aspects: continuous price improvement; Strict supply performance/service level; Good quality and healthy products; Environmental protection and social responsibility (hereinafter referred to as Iway- IKEA's way of purchasing household products-IKEA's requirements for purchasing household products are IKEA's policies on environmental protection, working conditions, child labor and forest resources).

IKEA has set up 46 trade representative offices in the 16 procurement trade zone in 32 countries around the world. The staff of the Trade Representative Office evaluates suppliers according to IKEA's best purchasing concept, coordinates the relationship between headquarters and suppliers, implements product purchasing plans, monitors product quality, and pays attention to suppliers' environmental protection, social security system and safe working conditions. Today, IKEA has about 1300 suppliers in 53 countries around the world.

On June 30th, 2008, 65438+February 30th, 2008, in the "2008 World Brand Value Laboratory Annual Award" selection activity organized by the world's authoritative brand value research institutions, IKEA won the "China's Most Competitive Brand List" award for its good brand impression and brand vitality, and won wide acclaim from consumers.

Management concept editor

a good life

Ikea's business philosophy is to provide all kinds of beautiful and practical household items that ordinary people can afford.

In most cases, well-designed household items are usually provided to a few people who can afford them. From the beginning, IKEA chose a different path. We decided to take the side of the public. This means responding to the needs of people all over the world for household goods: the needs of people with different needs, tastes, dreams, wishes and incomes; The needs of people who want to improve their families and daily lives.

It's not difficult to produce exquisite furniture: just pay the customer. It is not so simple to produce beautiful and durable furniture at a low price-it needs to find another way. This is about finding simple solutions and saving in various ways.

production line

The IKEA range is diverse in several ways. First of all, IKEA has a wide range of functions: from plants and living room household items to toys and the whole kitchen, you can find everything you need to decorate your home. Secondly, there are many styles of IKEA products. Romantics will find what they need like minimalists. Finally, a harmonious product line can be described as at the same time and always in different functions and styles. No matter which style you like, there is always something for everyone.

Anyone can make high-quality products at high prices or low-quality products at low prices. However, if we want to make good products at low prices, we must find cost-saving and innovative ways. Therefore, at IKEA, we do things in a somewhat different way.

low price

Low price is the cornerstone of IKEA's ideals, business ideas and concepts. The basic idea behind all IKEA products is that everyone can buy all kinds of beautiful and practical household items at low prices. We constantly strive to make everything better, simpler, more efficient and always more cost-effective.

Swedish tradition

Swedish design method is also the basis of IKEA product range. So far, the IKEA product range has been developed in Sweden. Through the choice of colors and materials, although the IKEA product line is not the most popular, it is modern, practical and still beautiful. It is a people-oriented product suitable for children and represents a fresh and healthy Swedish lifestyle. These methods are closely related to the origin of IKEA in Smolan, southern Sweden, where people are famous for their diligence, frugality and full use of limited resources.

IKEA is developing steadily and rapidly. In 60 years, it has grown to 65,438+080 chain stores in 43 countries, with more than 70,000 employees. In fiscal year 2003, IKEA achieved sales revenue of 1 1 billion euros, and its net profit exceeded1/billion euros, making it the largest household goods retailer in the world.

founder

Ingvar Kamprad, the founder of IKEA, was born in Smaran, southern Sweden on 1926.

He grew up on Elmtaryd farm near the small village of Agunnaryd. Ingvar was determined to start his own company when he was young. At first, he sold matches to his neighbors by bike. He found that buying matches in bulk from Stockholm can get very cheap prices, and then retailing at very low prices, and he can still make a lot of profits from it. Later, his business scope continued to expand and he began to sell fish, Christmas tree decorations, seeds, ballpoint pens and pencils.

Chronicle of events

1940s

1943

Ingvar Kamprad founded IKEA.

1943, when Ingvar 17 years old, his father gave him a graduation gift to help him start his own company. The name IKEA is a combination of the initials (IK) of the founder's name and the initials of his farm (Elmtaryd) and village (Agunnaryd). At first, IKEA sold pens, wallets, photo frames, decorative tablecloths, watches, jewelry and nylon stockings-almost all low-priced products that ingvar could think of.

1947

The first advertisement of IKEA appeared in the local newspaper.

With the continuous expansion of business, Ingvar kamprad could not cope with a large number of sales calls, so he began to advertise in local newspapers and make temporary mail-order catalogues. Deliver products through local milk collection trucks, and transport products to nearby railway stations by milk collection trucks.

1948

Ikea enters the furniture product line.

These furniture are produced by local manufacturers. In this way, IKEA's product line has been expanded and product satisfaction has been improved.

1950s

195 1

Publish the first IKEA catalogue

The founder of IKEA saw an opportunity to become a large furniture supplier. Soon, he decided to stop producing all other products and concentrate on producing low-priced furniture, and the IKEA as we know it today was born.

1953

Furniture showroom opens in Amholt.

In the early 1950s, IKEA products focused on household products. The opening of the furniture exhibition hall is an important moment for the formation of the IKEA concept. Ikea found itself involved in a price war with its main competitor. Both sides reduced the price, but the quality was not guaranteed. By opening a furniture exhibition hall, IKEA can display the function, quality and low price of its products in a three-dimensional way. As IKEA hopes, people wisely choose products with good value for money.

1955

Ikea began to design its own furniture.

Ikea started designing its own home for several reasons. But the real reason why IKEA designs its own furniture is ironic. Pressure from competitors made suppliers stop supplying IKEA. Ikea had to start designing its own furniture, which actually laid the foundation for future development. The furniture designed by ourselves is very creative, with more perfect functions and lower prices. Later, an early employee of IKEA had a whim and decided to remove the legs of the table so that it could be put in the car to avoid damage during transportation. From then on, they began to consider the problem of flat packaging in their design. Flat packaging further reduces the price. In this way, in IKEA, a working model began to take shape, that is, turning problems into opportunities.

1956

Ikea began to try flat packaging.

Design products that can be flattened and assembled by customers themselves, which greatly reduces the product cost. The benefits of flat packaging have been obvious since the first day they removed the legs of the table and put them on the car. Transport vehicles need less storage space to load more goods, reduce labor costs and avoid damage during transportation. For customers, this means that the price of products is lower and the goods can be transported home conveniently. However, this design was used very carefully at first, as long as a product was designed like this for a period of time.

1958

Create the first IKEA store in Amholt.

6700 square meters of building scale! It was the largest furniture exhibition hall in Scandinavia at that time.

1959

Gillis lundgren, the fourth employee of IKEA, designed Toler and achieved great success.

When visiting a kitchen product manufacturer, he noticed the simple and practical storage logic that we usually use in the kitchen and decided to use the same thinking logic when designing other furniture. After returning to Amholt, he began to work and finally designed Toler.

The hundredth employee joined IKEA.

1960s

1963

Opening Norway's first IKEA store on the outskirts of Oslo.

This is also our first shopping center outside Sweden.

Consultant and designer Marianne Glabinski designed the MTP bookcase.

This is a modern and classic bookcase, which has attracted many manufacturers to imitate over the years. In the process of producing this bookcase and other wooden products, IKEA established a good relationship with Polish suppliers in 1950s and 1960s. These relationships are still the basis of our efforts to provide products that ordinary people can afford.

1964

OGLA· Ogras chair has been redesigned to meet the style, function and price concept of IKEA.

1965

IKEA Stockholm Mall opens.

Thousands of people lined up for the opening of our important shopping center. The shopping mall has a scale of 45,800 square meters. Inspired by the Guggenheim Museum in new york, the building was designed as a circle. The shopping mall has been successful, but at the same time, it has also created a problem: too many customers and not enough employees. Later, it was decided to open the warehouse and let customers pick up the goods themselves. Since then, an important part of the IKEA concept has been born.

1969

Opening the first shopping center in Denmark.

The appearance of particleboard in 1960s had a great influence on IKEA.

Particleboard is a low-cost, wear-resistant and easy-to-handle material, which is naturally suitable for IKEA. Designer Ake Fribryter designed the PRIVAT sofa at 1969. The base of this sofa is made of particleboard and treated with white paint. Brown printed thick cotton cloth was designed by textile designer Sven Fribryter. Bright straight lines, practical functions and unparalleled low prices made this sofa a great success at that time.

1970s

1970

A fire broke out in Kugenkova store due to electrical equipment failure.

197 1

After the fire, Kugenkova Store reopened and opened its first internal warehouse for customers to choose. A very important IKEA concept was born.

1973

The first shopping center outside Scandinavia opened in the suburb of Zurich, Switzerland.

The success of the mall paved the way for the rapid development of business in Germany, which is the largest market of IKEA at present.

1974

Opening the first IKEA store in Germany in Munich.

Olle Gjerloy-Knudsen and Torben Lind designed the SKOPA Scappa chair.

Modern plastics provide designers with many new ways to make high-quality household goods. However, it is very important to choose the appropriate manufacturing method in the design process. When choosing the manufacturer of Sippa chair, the answer is very simple, although it did meet with some opposition. We spent several months looking for a suitable manufacturer, but nothing came of it. Later, after analyzing the shape of the chair again, we suddenly had an idea and decided to let the manufacturers of plastic bowls and buckets produce this kind of chair. We have not lowered the quality requirements for design and function. The chair actually made is more concise and lively than the lines we designed.

1975

Opening the first IKEA store in Australia.

1976

Opening the first IKEA store in Canada.

1977

Opening the first IKEA store in Austria.

1978

Opening the first IKEA store in the Netherlands.

1980s

1980

KLIPPAN Clipa sofa was born.

The United Nations named 1980 as the Year of Children, and IKEA also named it as the Year of Children's Living Room. Our Clipa Clipa sofa is strong, dirt-resistant, suitable for families with children, and soft, so it is very comfortable to sit and lie.

198 1

Opening the first IKEA store in France.

1982

Lack of shelf was born.

1983

The 6,000th employee joined IKEA.

1984

Opening the first IKEA store in Belgium.

Stockholm home series was born.

IKEA has designed a series of high-quality household products with birch, leather and printed thick cloth. Our Stockholm series perfectly embodies the classic high quality, but the price is not high. Stockholm series won the Swedish Excellent Design Award.

1985

Opening the first IKEA store in America.

At first, we were not sure whether the United States needed IKEA. After all, America has everything. What can we bring them? But later we found that many people with different financial resources have great demand for practical and beautiful home products.

Moment sofa designed by Niels Gammelgaard.

When we chose the manufacturer to produce this kind of sofa, we went to a factory that produced trolleys for supermarkets. Trolleys must be strong and durable. We just want to use them. Taking this as a starting point, we have created a novel, comfortable, low-cost and modern sofa. We designed the coffee table at 1987 and won the Swedish Excellent Design Award.

1987

Opening the first IKEA store in the UK.

1989

Opening the first IKEA store in Italy.

1990s

1990

Opening the first IKEA stores in Hungary and Poland respectively.

199 1

The first IKEA store opened in the Czech Republic and the United Arab Emirates.

1993

IKEA has opened 1 14 stores in 25 countries.

1994

KUBIST Cupid storage unit was born.

This is one of the earliest products made by IKEA using frame boards. We use cupboard door production technology to make cheap, strong and lightweight storage furniture. Ikea designers always try to develop products in depth and produce beautiful and practical products that ordinary people can afford. By cooperating with manufacturers who can make framed doors, IKEA can reduce costs. In this case, some old factories in Poland were transformed to produce Cupid parts and other IKEA products.

1995

Richard clark designed the DAGIS child seat.

Before designing this kind of children's chair, he made a careful observation of children's habits. Children's chairs should not have sharp corners, but should have a certain degree of softness, but at the same time they should be able to withstand frequent bumps. Children are naughty, but cute and always active. In this spirit, he designed the children's seat. Later, he made a little improvement on the children's chair. As far as we know, there are no stackable child seats. By doing this, Dajes not only saves space, but also facilitates movement.

1996

Opening the first IKEA store in Spain.

1997

Ikea opens children's department

Ikea always provides household items for the whole family. But since children are the most important people in the world, IKEA decided to give priority to their needs. We cooperate with two teams of experts to develop products. Child psychologists and children's game professors help us design and develop products aimed at cultivating children's sports ability and creativity. Children also judge the winning products with us. We have set up a children's play area, a children's model room, and the restaurant has specially prepared children's food, which are loved by children and make them more willing to visit IKEA.

1998

Opening the first IKEA store in China.

1999

IKEA has 53,000 employees in 65,438+050 stores in 29 countries on four continents.

Ingvar kamprad, the founder of IKEA, launched a "thank you very much" activity as a reward for the employees of IKEA Group in the new millennium. On this special day, all IKEA sales around the world will be distributed to employees. The sales target for this day was set very high, and the actual sales even exceeded this target-about 654.38+87 million guilders. All employees, from restaurant employees to warehouse employees and the president of IKEA Group, received the same bonus. For most employees, the bonus exceeds one month's salary. This is the best way to thank IKEA employees for their contribution to the success of IKEA in the last century. And this is just the beginning.

V from IKEA? RDE kitchen won the international design award.

v？ RDE· Wald provided a new way to redesign the kitchen. Because Valde adopts a unique modular design, you can design the kitchen from scratch, or add a certain part to the original kitchen at will. All these features, together with its classic attractive birch veneer design, won the Red Dot Award for the highest design quality. The Red Dot Award is an internationally recognized innovative design award, which is awarded annually by the "Design Innovation" competition held by Zentrum Nordhein Westfalen, Germany. After evaluating the innovation level, function, ergonomics, ecological impact and durability of the participating products, the judges finally selected the winning products.

2 1 century

2000

Opening the first IKEA store in Russia.

200 1

IKEA set up its own railway company, and IKEA Railway began to operate.

2003

IKEA achieved sales revenue of 1 1 billion euros and net profit of over1/billion euros, making it the largest retailer of household goods in the world.

2005

IKEA ranks 42nd in the list of the best brands in the world.

20 12

IKEA's net profit exceeds 2.5 billion euros.

20 14

On March 20 14, IKEA was revoked the FSC forest certification by the FSC Forest Management Committee because IKEA was exposed to cut down trees that had grown for 600 years in protected forest land.

On April 14, IKEA Sweden, the world's largest furniture retailer, announced the acquisition of a wind farm under construction in Illinois, USA, which will be IKEA's first wind farm in the United States and its largest renewable energy investment to date.