What is your favorite domestic animation?

Three-dimensional architectural animation, as one of the future development trends of the industry, has been regarded as the key development topic of industrial technological innovation as early as the tenth five-year plan of the Ministry of Construction.

In recent years, more and more domestic design enterprises, designers and architects have begun to pay attention to and use 3D architectural animation technology. Especially in Olympic buildings such as "Bird's Nest", the application of three-dimensional animation makes the domestic architectural design community fully experience the high efficiency brought by science and technology. The application of architectural animation is more and more extensive. The competition in the real estate industry is becoming more and more fierce, and the competition in geographical location, community size, environmental construction and apartment design is also extremely fierce. It is difficult to make a revolutionary breakthrough in the planning, design and space creativity of real estate.

Many developers are still limited to relatively traditional expressions such as loushu and banners.

With the maturity of property buyers, they need to understand the information of the real estate itself more intuitively, quickly and comprehensively. Traditional loushu and banners can't fully meet their needs. In the early stage of planning or when the building is about to be capped, investors launch a publicity campaign and can't wait to introduce their characteristics and advantages in quality, design and environment to prospective owners, so as to attract their desire to rent or buy.

However, because the building is still under construction, prospective owners can't understand the decoration design, appearance and construction quality of the physical object, so investors will find something similar to this building to shoot, or make graphic design to promote to customers. At the same time, it will cost millions or even tens of millions of yuan to build model houses of various styles for customers to visit on the spot, which invisibly increases the cost of real estate development. Although the development trend of architectural animation is good, there are few companies that can do architectural animation in China at present, mainly because architectural animation requires high technology, heavy workload and high production cost.

It is very important to control the overall effect in the process of architectural animation production. Reasonable control can shorten the production cycle, unify the effect and reduce the cost. Therefore, for architectural animation, whether the overall effect is well controlled is the key to the success or failure of the work.

Background With the advent of the digital age, computers have gradually penetrated into all walks of life, and people use computers more frequently and for longer and longer. This is especially true in the field of design, from the early simple block diagram to the two-dimensional production of AutoCAD, but the two-dimensional lines imprison the imagination and creativity of designers. Three-dimensional design software is like equipping designers with advanced weapons. Architects design and scrutinize through the way of "what you see is what you get, what you think is what you get", and owners can also know the real design drawings without looking at a large number of rendering renderings.

Three-dimensional animation, also called 3D animation, is a new technology with the development of computer software and hardware technology in recent years. Three-dimensional animation software first establishes a virtual world in the computer. Designers build models and scenes in this virtual three-dimensional world according to the shape and size of the objects to be represented, then set the motion trajectory of the model, the motion of the virtual camera and other animation parameters according to the requirements, and finally assign specific materials to the model, and light it as needed. When all this is done, the computer can automatically calculate and generate the final picture. The way that 3D animation technology simulates real objects makes it one of the trump cards of design means.

Because of its accuracy, authenticity and unlimited maneuverability, it is widely used in many fields such as medicine, education, military affairs, entertainment and so on. In the film and television advertising production, this new technology can give people a refreshing feeling after intervention, so it has been welcomed by many customers.

Three-dimensional architectural animation Architectural animation is a direction of three-dimensional animation, that is, architectural three-dimensional animation. Based on the planning and design drawings of real estate buildings, gardens and interiors. Images of future life scenes such as architectural appearance, indoor structure, property management, living environment and living facilities are interpreted and displayed in advance, which broadens people's horizons and makes them feel better quality of life in advance.

Through the all-round free observation of architectural animation lens, we can comprehensively and truly interpret the future image of the whole building, capture the lens that the camera can't capture, perfectly and artistically interpret the thoughts of architectural design masters, and let people feel a beautiful future home. Three-dimensional animation of buildings is an important embodiment of visual architectural design technology. Using the three-dimensional animation of buildings, the geographical environment, architectural appearance and various ancillary facilities of buildings can be displayed intuitively and dynamically in the design stage of buildings, so that people can wander around in future buildings, thus becoming a powerful tool for displaying architectural design schemes and decoration effects, bidding, argumentation and evaluation of architectural schemes. Undoubtedly, it has more and more broad application prospects in architectural design, real estate, architectural decoration and other fields. The three-dimensional animation of buildings made by this technology has smooth pictures and high compression ratio, and can show the modeling of buildings, external scenes and interior decoration effects, material textures, lighting, reflections, shadows, etc. in a true color and large format, reaching the level of almost confusing the real with the real.

The above is about cross-star animation: what is three-dimensional architectural animation, compiled and published by cross-star animation. Guangzhou Inter-Star is an animation company full of creativity and fun, focusing on original three-dimensional animated short films and movies, supplemented by two-dimensional cartoons. At present, animation works such as Watching the Ball have been developed and produced.