The role of people in marketing

People are the core organizers, coordinators, implementers, participants and disseminators of marketing.

Marketing is not a natural and non-subjective event from the beginning. Every marketing needs manual planning, implementation and dissemination. The primary goal of marketing is to enhance the market's cognition and recognition of the host brand, thus paving the way for brand communication, product sales and company profits.

In every marketing activity,

Plan, organize and evaluate marketing activities as an organizer.

As a coordinator, coordinate the cooperation between internal departments and external organizations in marketing activities.

As an implementer, the effect of marketing depends on the actual combat experience and adaptability of the implementer.

As a participant, in a narrow sense, it refers to the audience of marketing activities, and their feedback is the main evaluation criterion for the success of the activities.

As a communicator, that is, the audience's communication (good or bad) to the marketing activity itself, the main board brand or a certain part of it; And active communication promoters related to the organizers.