How do decoration companies form alliances with material suppliers?

I have done this project before. I am familiar with decoration companies and building materials business.

First of all, you should make clear their relationship: the relationship between decoration companies and decoration companies is completely competitive.

There is a competitive relationship between building materials suppliers and building materials suppliers (same category)

The relationship between building materials suppliers and building materials suppliers (different categories) is mutually beneficial.

There is a very close and mutually beneficial relationship between decoration companies and building materials suppliers.

They are also parasitic in an industry-real estate.

The model I was doing at that time was "unified home integration project in residential areas"

When a building is delivered, there will be many salesmen shuttling through the building. They are salesmen of decoration companies and building materials companies to obtain customer information. You can find several powerful decoration companies (preferably different buildings and grades) to form a decoration company, and then find material suppliers with different materials and grades to form a material party. Form a large-scale alliance.

The task of this alliance is to find valuable community property owners who are willing to cooperate (you can give them a certain admission fee or give them points), because the property monopolizes the publicity and the right to enter the community. Then locate and coordinate the home furnishing alliance, select one or two decoration companies (the best one) with corresponding material suppliers for each category and grade, and enter the community for publicity. Then every single order received by the decoration company (because the building materials decoration industry is a low-attention industry, publicity is not a problem) must use the materials in the community. This can create a win-win situation. Very tempting.

You can combine the specific operation details with your own regional and time characteristics. There are successful cases of alliances like this in Guangzhou and Zhejiang. Very promising.

In the form of trade unions, it is difficult to find an absolutely authoritative organization to control these enterprises with deep pockets, and the cycle is very long. The key is to find their common interests and use them to coordinate, so that success is not far away.

Indulge interest is the best constraint.

I hope I can help you. Hope to adopt