Three essays on the summary report of market activities

A summary of real estate market research activities

Paying attention to people's livelihood and making people realize the goal of "home ownership" is one of the central tasks of the Party Committee and the government, and it is also an important topic of concern for CPPCC organizations. In order to deeply understand the reasons for the ups and downs of Yulin real estate market and promote the healthy and orderly development of Yulin real estate industry, according to the overall work arrangement of Yulin CPPCC 2065 438+04, the Environmental Protection Committee issued reforms, real estate and statistics to seven counties and cities with relatively perfect real estate markets, such as Yuyang, Shenmu and Fugu.

Departments and large real estate enterprises collected relevant information and made a field trip in Yulin City. In order to do a good job in this inspection, some members and responsible comrades of relevant departments were organized to hold a forum before the inspection to solicit opinions on the inspection route, real estate enterprise determination, inspection content and inspection method. After the inspection, the representative real estate enterprises in Yulin City were called to hold a special symposium to listen to their opinions and suggestions. The inspection of Yulin real estate market is reported as follows:

I. Basic information

In recent years, with the deepening of the housing system reform, the housing construction in our city has basically formed a "trinity" housing supply system, which is mainly commercial housing, supplemented by affordable housing and low-rent housing, basically solving the housing problems of families with housing difficulties at different levels, greatly improving their living conditions and further perfecting the real estate market.

Second, the main performance of the city's real estate market and analysis of the reasons

2. The regional development is unbalanced, and there is a big difference between the north and the south. Due to the great difference between the north and the south of our city's economy, the residential industry, as one of the pillar industries, also has obvious imbalance. At present, only six counties in the north of our city, such as Yushu, Shenfu, Dingding, Jinghong and Hengshui, have large-scale real estate markets, while in the south, there are counties such as Sui, Mi and Zi.

The real estate market in six counties is in the initial stage of development. At the same time, there are also great differences in house prices. Take Shenmu County, one of the top 100 counties in China as an example. From 20 14 to 20 14, the built-up area of commercial housing in this county was 600,000 ㎡. At the peak of housing prices, some houses with superior geographical location reached more than 5,400 yuan, while the housing prices in nanbu county District were generally low, which was basically consistent with the per capita income level of our city.

3. Investment-oriented house purchases are decreasing, and consumers tend to be rational. Since 20 14, affected by many factors, especially the rapid growth of housing prices, a large number of buyers regard housing purchase as an investment project, which has boosted the strong rise of housing prices. However, since the third quarter of 20 14, due to the financial crisis, the Yulin real estate market has been in a continuous downturn, and the number of investment buyers has decreased significantly. Some potential buyers are also holding money to wait and see. Some people who have a good economic foundation and benefited from Yulin real estate investment went to Xi and Beijing.

Buy a house in the surrounding first-and second-tier cities. Consumers tend to be rational in buying houses, the real estate market is driven by rigid demand, and the bubble composition is gradually decreasing. Yulin's real estate market is gradually becoming standardized and mature.

4. The land price has risen sharply, and the cost of land development has increased. Land supply and land reserve are the premise and premise of real estate development for real estate enterprises. The bidding, auction and listing of the right to use state-owned construction land in Yulin City has been implemented since 20 14. With the strictness of land management policies and the standardization of land supply methods, the supply of land use rights has gradually embarked on a standardized track, and the supply of land use rights will be gradually improved from the bidding, auction and hanging of commercial land to the bidding, auction and hanging of industrial land, the transfer of industrial land and the paid use of land use rights. With the rapid development of Yulin's economy, land prices are rising. Real estate enterprises have a strong demand for land, land prices are rising gradually, and development costs are rising sharply (see Table 4):

The decline of enterprises' self-raised funds and other sources of funds (mainly deposits and advance receipts) reflects that real estate investors and most buyers are in a wait-and-see state, and it takes time to stabilize people's hearts and rebuild market confidence. At present, housing sales are still in the adjustment period.

Faced with the severe impact of the financial crisis, the municipal party committee and the municipal government sized up the situation, calmly responded, formulated targeted policies and measures, intervened in the operation of the city's industrial economy, and effectively curbed the continuous decline of the industrial economy. In addition, with the introduction of national macro policies and the implementation of the goal of "ensuring stability, people's livelihood and development", Yulin real estate enterprises have gradually stepped out of the trough. Since the second quarter, Yulin real estate has been promoted by the national regulatory policies. Investors' confidence has increased greatly, and sales have increased greatly. The real estate industry can be said to be the first to walk out of the shadow of the financial crisis and play a positive role in promoting the steady and rapid development of Yulin's economy.

Three, the city's real estate industry in the national economy pillar position and role.

2. Contribution of real estate to investment growth. 40% of the contribution to economic growth is urban fixed assets investment, and real estate development investment accounts for a large proportion in the fixed assets investment of the whole society:

3. The contribution of the real estate industry to consumption growth. Since 20 14, real estate sales have accounted for 8.4 1% of the total retail sales of consumer goods in the whole society, and it is an industry that accounts for the consumption share. In the case that the global financial crisis has not yet bottomed out and the economy has not fully recovered, expanding domestic demand has become the main driving force for China's economic growth, and expanding real estate investment and residential sales is an irreplaceable and important choice for expanding domestic demand (see Table 7):

490,000 yuan, a year-on-year increase of 65,438+06.96%.

In addition, the real estate industry has a very obvious pulling effect on employment growth and related industries.

Four, some suggestions on standardizing the real estate in our city

The policies to promote the sustained and healthy development of the real estate industry have four characteristics: correct policy direction, strong policy support, policy objectives in line with the needs of economic development, and policy functions in line with the direction of market reform. In recent years, the rapid development of Yulin's real estate industry has played an important role in promoting the rapid economic development of Yulin and promoting the construction of regional central cities.

In order to accelerate the healthy and orderly development of Yulin real estate, the following aspects should be strengthened:

1, the government should strengthen the regulation and supervision of the real estate industry. The ups and downs of the real estate industry have a very obvious negative effect on the national economy. Therefore, strengthening the responsibility of the government in the real estate industry is of great significance for promoting the development of the real estate industry.

First, we must stabilize housing prices and prevent them from fluctuating. On the basis of comprehensive use of government macro-control measures, we should control the house price at a reasonable and generally acceptable level, which should be compatible with our economic development level and the income level of the people, and maintain the healthy and stable development of the real estate market. We should balance housing prices by building affordable housing and other affordable housing. In the process of affordable housing construction, we should grasp the opportunity of planning and construction to ensure that affordable housing construction really plays a role in curbing housing prices; It is also necessary to control the quantity of delivery scientifically and reasonably; It is necessary to meet the housing needs of urban low-income people, let them "live and live", enjoy the fruits of social progress and economic development, and respect market rules. It is not appropriate to excessively expand the scope of protection, which will have a great impact on the real estate market and undermine the law of market development. At the same time, it is necessary to conduct in-depth research on low-income people, find out the base, supply scientifically and rationally, and guide the price increase within a reasonable and controllable range.

Second, the system of regularly publishing real estate-related information. It is necessary to establish accurate and true real estate statistical information channels, and provide the basis for the scientific decision-making of the municipal party Committee and the municipal government and the healthy development of real estate enterprises with accurate information data. In order to prevent blind construction, reduce the waste of social resources, effectively solve the contradiction between supply and demand, and provide an authoritative and scientific platform for the healthy development of the real estate industry, it is necessary to conduct in-depth investigation and research on the real estate market in Yulin, scientifically grasp the demand information of house purchase, and regularly publish relevant statistical information such as the number, type, area, location and price of house purchase.

The fourth is to further standardize the development order of the real estate market. It is necessary to investigate and deal with illegal land use and illegal construction of "small property houses" in strict accordance with the law. The essence of "small property right house" is illegal construction, land management law, urban and rural planning and construction management law and related policies. Before the state has issued relevant policies to deal with "small property houses", the houses that have been built and used should be registered in detail, and those under construction or ready to be built should be resolutely corrected and banned to maintain the normal order of real estate development.

3, the development concept should be constantly improved, further

Enhance the market competitiveness of real estate enterprises. First of all, the development concept should be synchronized with the development of Yulin. The relatively backward development of Yulin city makes it temporarily unable to directly integrate with the development concept of similar developed cities. The per capita gdp of Erdos City is now more than 654.38+0 million US dollars, surpassing Beijing and Shanghai, creating a miracle in China. In addition to the promotion of energy, the strong growth of the tertiary industry represented by the real estate industry in Ordos City also contributed. According to statistics, the real estate industry in Ordos accounts for more than 40% of gdp, which is much higher than that in Yulin (18.7%). In order to make Yulin real estate develop rapidly in the future, we must first speed up urban development, let the advanced concept of developing cities enter Yulin, and promote the better development of Yulin real estate. Yulin real estate development must conform to the general trend of future development and take the road of integrated and large-scale development. Among them, the government must strengthen the overall planning function, otherwise it will inevitably lead to uneven development level.

With the vigorous development of the real estate industry, the whole industry will eventually develop into a brand, especially in terms of brand competitiveness and marketing ability. With the maturity of the housing market, consumers are becoming more and more rational, especially the characteristics of the real estate industry itself, which determines that consumers will inevitably tend to invest in developers who are willing to be responsible for the long-term interests of consumers. Therefore, in order to win the favor of consumers, we must attach importance to the importance of brands in marketing. With the improvement of citizens' requirements for the quality of real estate development, real estate enterprises must establish the concept of service first: on the one hand, on the basis of in-depth understanding of consumers' needs, they must carefully consider the location, transportation, scale, supporting facilities, price, environment, apartment type and future property management. On the other hand, in the future, we should also improve our service consciousness, change from "product-centered" to "consumer-centered", carry out detailed and accurate product positioning, adopt various sales methods, and turn our attention to the pre-sale, middle-sale and after-sale stages, and strive to improve the service quality, so as to improve the innovation of product added value.

4, open tax items, standardize tax collection and management behavior. According to relevant statistics, the total income of land transfer fees and taxes flowing to the government accounts for 59.42% of the total expenditure of real estate development enterprises. According to incomplete statistics, our city * * * levied more than 50 taxes and fees on real estate enterprises:

Some of these projects have greater flexibility in the proportion of collection, which provides some government power departments with opportunities for rent-seeking, increases the possibility of corruption, reduces fiscal revenue, increases the burden on enterprises, and damages the image of the government. Therefore, the government should form an inventory team to clean up and rectify all tax and fee items and keep the tax and fee items clearly stipulated by the state and the province; Some local fees or charges that are contrary to national laws, regulations and rules should be banned, some unreasonable fees should be cancelled, and some fees should be reduced or exempted, so as to reduce the burden on developers and increase the investment motivation of real estate enterprises.

5. Strengthen the supporting construction of cities, increase the income of urban residents and continuously improve their living standards. The construction of urban supporting facilities plays an important role in promoting the development of real estate enterprises. With the continuous acceleration of people's life rhythm, the demand for quality of life is gradually improving, and consumers' requirements for supporting facilities in housing communities are getting higher and higher. For example, as a representative group of civil servants in consumer groups, they are quite concerned about the housing supporting problems, and pay more attention to the pursuit of quality of life while buying a house. Yulin development zone, as one of the key points of regional central city construction, has developed with each passing day in recent years. However, primary and secondary schools, vegetable markets, finance and other supporting facilities failed to follow up in time, which inhibited some people's enthusiasm for buying houses to some extent. With the coming into use of some office buildings of party and government organs, such as the office area of the Municipal Party Committee, it will definitely have a positive and far-reaching impact on the Yulin real estate market. The increase of urban residents' income is the inexhaustible motive force and source of buying a house. Therefore, we should try our best to increase residents' income, constantly improve the quality of life and improve the quality of life. According to the requirements of Scientific Outlook on Development, residents' income should be continuously increased, so that they can enjoy the fruits of reform and opening up and the rapid economic development in Yulin, and their living environment and conditions should be continuously improved.

6. Further liberalize the second-hand housing market. At present, the second-hand housing market in our city is still in the primary stage, and the rules and regulations, staffing and trading places are not perfect, and the transaction volume is small and very irregular, which has an important impact on the development of the real estate industry. A healthy and orderly real estate industry is inseparable from the activity and prosperity of the second-hand housing market. Therefore, we must strengthen the establishment of the second-hand housing market, the establishment of working institutions and staffing, and establish and improve rules and regulations. At the same time, it is necessary to reduce some taxes and fees, attract residents to join this market, constantly improve and prosper this market, and promote the healthy and orderly development of Yulin real estate industry.

In short, through unremitting efforts, we will make the policy direction of real estate development in our city correct, the policy objectives accurate, the policy strength strong, the policy supporting perfect and the policy implemented in place. It is necessary to further improve the real estate development market, actively guide the residential industry to develop in the direction of scale, intensification and branding, and make positive contributions to urban-rural integration and the construction of regional central cities.

Model essay on summary of automobile sales market activities

Looking back on the sales process of XX years, I have experienced many things and things that I have not touched. I have seen many things that I have never seen before; It seems that from the beginning, everything brought by the New Year is a new development and new requirements, which are in front of my eyes. I can only choose to hold my head high.

Generally speaking, this year has made great progress for me; Both the negotiation with customers and the contact between sales experience and new customers are constantly improving.

1, Africa: If we separate the South African market, our African market is still not ideal; At present, the sales areas are still concentrated in Egypt and Tunisia. Three companies have established trade relations, and only two have sales contacts in XX. A big customer in Egypt cancelled an order of about $300,000, because the payment method could not be agreed. However, the trade volume of another customer in Egypt increased from 1 10,000 dollars last year to nearly 70,000 dollars; The trade volume of Tunisia customers has also increased from more than 6,000 last year to 10,000 US dollars; With the maturity and quality improvement of our products in the market, we firmly believe that we can occupy a larger share in the North African market;

2. South Africa region: At present, there are 5 customers in the South African market, xxx company is responsible for managing the sales region, and our company supervises it; At present, the main area is Johannesburg, and then there is a customer in Durban and Cape Town. At present, the leading sales product is brake cylinder; Sales increased from less than $80,000 last year to more than $6.5438+$800,000 this year; It is estimated that the annual sales in XX will reach $280,000 and will challenge $300,000.

3. Middle East market: customers in the Middle East (UAE, Iran, Israel) who have traded with each other within XX years * * 1 1 customers; In XX, the company's product sales were more than 50,000 US dollars, and the outsourcing product sales were more than 654.38+200,000 US dollars, both higher than last year's output value. With the continuous expansion of the Iranian market, our Kia pride master cylinder and slave cylinder will enter the market with main products, and strive to expand the market share of Japanese car series products in Dubai and neighboring countries in the Middle East through next year's exhibition or visit;

4. Eastern Europe: At present, Russian market is still blank. Due to national policies, tariffs, freight and other issues, how to further reduce product costs and improve price competitiveness is the primary problem for us to enter the Russian market; A bit of a crisis market is Lithuania. Due to the price problem, we had a disagreement with a big customer during shipment. If XX can successfully solve the price problem, the sales share will be maintained or increased. Poland is a better market for Eastern Europe. Although there are only two customers at present, it is estimated that the sales in XX will reach $6.5438+0.8 million (mainly from Kamas outsourcing). Turkey is another market in Eastern Europe. Although there are not as many customers trading with our company in XX years as before, the market prospect is still good, especially the locking of big customers and the promotion of small customers, which is expected to make our products have greater development in this area.

5. Western Europe: The Italian and German markets developed steadily in XX, hoping to win more customers and larger market share through the scale of new factory buildings and brand promotion such as exhibitions and visits; There is only one customer in the British market at present, but due to the problems of booster and silicone oil clutch pump, the trade volume this year is not only average, but also the return of booster has caused great losses to me. In addition, after XX years of understanding of the western European market, it is found that the market requires high quality and moderate price. There are many new cars in Spain and France, and even if new products are developed, the market sustainability is not high. Based on this, I personally think that how to lock in key customers has become the primary task in the western European market strategy, such as Italy's lpr. If our products can meet their performance requirements, we must fully cooperate with customers, take the lead in occupying market share from the perspective of long-term interests, and then promote price increases;

6. At present, the contact process with customers is as follows: pre-negotiation work (e-mail exchange, checking inquiry and quotation, price confirmation and sample sending confirmation, product identification, payment method agreement and order production), pending work before placing an order (packaging inner box, outer box identification and self-adhesive content of inner box), contact in production (delivery feedback, coordination with production department) and contact before delivery (contact before delivery).

As for the new samples sent by customers, I think our company should screen them first. We can't accept the samples of auto parts. If the quantity, market and profit are not ideal, give up immediately and spend too much energy, and the result will definitely outweigh the benefits.

8, XX years of attention let me put forward some personal opinions on the company's brand promotion;

My ideal brand strategy: first of all, our company specializes in producing automobile brake pump accessories, and the brake pump is one of ours, so the brake pump should use its own brand as far as possible; Secondly, some big distributors will insist on combining their own brands with our products to enter the market, but we should try our best to bring the brand "xx" into the products. Furthermore, brands are established by promoting stable quality in the market, just as most domestic consumers know that high-quality brands are still dominated by foreign brands. People first know what to drink, what brand of sports shoes to buy, and what brand of mobile phone to buy. The quality of electrical products is better. Even if you buy a local car, you must first look at whether the manufacturer's international partner is Japanese or European and American. Because of superior quality, people will subconsciously promote each other. In addition, the outsourcing procurement and export scale of our company is also gradually increasing. For outsourced products, it is necessary to prevent the use of our own brand from affecting the "xx" brand image of our professional manufacturing of brake auto parts. We are considering a long-term strategic vision; Finally, the continuous promotion of enterprises can improve brand awareness and long-term benefits.

With the continuous expansion of the company's scale, the deepening and stability of the market structure, and the continuous improvement of the technical content of products, how to effectively expand the global market share should be our primary problem; Now we set up a branch in the United States, and then we have the idea of setting up a branch in Iran, all in order to win more market share and effectively manage the local and surrounding markets; Can't forget the promotion of crm (Customer Relationship Management). It is very popular to effectively manage the friendly and long-term cooperative relationship between customers in various regions and us. We should take the initiative to use product advantages to gain market, instead of waiting for customers to come to us!

Model essay on summary of supermarket market activities

The first part is the main explanation of this survey.

I. Background of the investigation project

The first supermarket in the world was born in the United States on August 1930. However, in China, the development is only 10 years, especially in recent years, it has entered a stage of rapid development and maturity. At present, the small area of dali town (the merged dali town includes Huang Qi, Yanbu and da li) is full of large supermarkets. In da li alone, there are more than six supermarkets coexisting at the same time: Xinyijia, Xinhe, Guang Tai, Trust-Mart, Trust-Mart and Cannes. Guang Tai has two branches in this area. From another point of view, from the analysis of a single supermarket in Guang Tai, there are several competitors competing with Guang Tai in da li District. Moreover, our competitors are not only supermarkets, but also convenience stores, canteens, large and small shops and meat markets.

Second, a brief introduction to the current situation of enterprises

Guang Tai Supermarket opened its first store in Tuqiang Road, da li District at the end of 1990s. In recent years, two new stores have been opened in this area (one in the south of the city and the other in the opposite of Phoenix Restaurant, beside the national highway). Each supermarket in Guang Tai has more than 80 employees and more than 60 promoters! A total of more than 500 people, more than 10 thousand varieties.

Guang Tai has its own operating characteristics. Learn from others' strengths and combine Chinese and western styles; Diversification of business methods. Diversification of products and localization of goods (because there are various wholesale markets in our region)

However, as a new enterprise, there are still many problems in enterprise management, logistics management, human resource management and corporate culture management. In addition, the fierce price wars in several supermarkets in recent years, as well as the malignant influenza in recent years, such as H5N 1, Streptococcus suis, SARS and so on. And the impact of more and more inferior products, it is necessary to improve the original marketing management plan and improve the service quality of enterprises.

Third, the purpose of the investigation

The purpose of this investigation project is to understand the consumption habits and concepts of all ages in this area, as well as the problems existing in the operation and management of this enterprise, so that managers can better formulate strategic plans and improve market competitiveness.

Four. Scope and method of investigation

(1) sampling range

This survey is aimed at people of all ages in this area, and the respondents are mainly my friends, family members, colleagues and villagers.

(2) Sampling method

A simple random sampling method was used in the consumer questionnaire survey.

(3) survey methods

The consumer questionnaire adopts the methods of indwelling questionnaire and individual interview.

Verb (abbreviation of verb) survey content

Understand people's consumption habits and concepts in da li, and master consumers' evaluation of Guang Tai supermarkets in environmental sanitation, internal layout of shopping malls, services and product categories.

The second part is the investigation report of supermarket marketing environment in Guang Tai.

I. Analysis of survey results

(1) Basic information of consumers

The survey results show that 88.75% of the respondents have been to supermarkets in Guang Tai. It shows that among the 7 1 objects that have been to Guang Tai supermarkets, members only account for less than one tenth. No matter what the disposable amount of the respondents is, 90.4% people spend between 20- 100 yuan each time they go to the supermarket.

(B) the purchasing power and purchasing level of consumers

Among the interviewees, 67.7% have a discretionary amount between 200 and 300 yuan. Consumption amount and consumption structure show that the consumption level of most respondents is at a medium level. 27% people go to the supermarket to buy food, while 46.6% consumers buy daily necessities and personal care products.

(3) Consumer shopping behavior

1. Factors affecting consumers' choice of supermarket

Among many factors, geographical location accounts for 67. 1%, price accounts for 50.7%, and environmental sanitation accounts for 4 1. 1%. It shows that consumers pay more attention to geographical location and price factors when choosing supermarkets, and convenient transportation and price concessions are what consumers want. Secondly, the environmental sanitation of supermarkets is also an important factor affecting consumers' choice. In our survey, 45.2% people think that the most important factor affecting their shopping choice in Guang Tai is geographical location, while 27.7% people think that the commodity price is low and the supermarket environment is good. For example, compared with the interviewees in Guang Tai, the transportation is very convenient (a branch in Guang Tai is near the South Market, with two schools, teachers' dormitories, residential quarters and several villages nearby), and the price and environmental sanitation are not the most important factors that affect the interviewees' choice of supermarkets.

2. According to the data, promotion is an effective means for respondents. 13.7% of consumers will go to Guang Tai for promotion, 47.9% of consumers think they will go sometimes, and 32.9% of consumers think that promotion is useless to them.

3. Two-thirds of consumers know about Guang Tai through the introduction of friends, and the promotion of advertisements to Guang Tai is only a small part.

4.46.6% of the respondents went to Guang Tai to mainly buy cereals, oils and groceries, and 26.8% of the respondents bought personal care products, indicating that shopping malls pay more attention to the brands, types and quantities of food and personal care products. Nearly 92.5% of the respondents will buy cooked food in supermarkets, and nearly 70% of them think that cooked food in Guang Tai has some problems, such as few varieties, stale food and bad taste (* Note: I bought stale food once).

(4) Evaluation of shopping situation

The survey results show that 63.0% of the respondents believe that Guang Tai can meet their main shopping requirements, and the main commodities they buy in shopping malls are food and daily necessities.

1. Guang Tai is the favorite supermarket of 57.5% of the respondents, and Xinhe is the favorite supermarket of 39% of the respondents, so Xinhe is a competitor of Guang Tai, because Xinhe has more advanced management, long corporate culture and excellent service, and has a comparative advantage in commodity prices.

2. In our spot check, 12.8% people are members of Guang Tai, while 39.7% people don't know about the membership system, and 30.3% people are dissatisfied with the membership system, which is considered discriminatory and unfair to the public.

3. For the internal layout of Guang Tai, 6 1.6% of consumers are not satisfied. First of all, there is no obvious difference between hygienic food and daily necessities and cosmetics, which brings them great inconvenience; However, there are also great problems in the placement of goods in supermarkets. Only 5.5% of consumers think that the goods are placed reasonably. There are also 30% people who feel that the placement is unreasonable and it is not convenient for them to buy; Some consumers even suggest that the inside of the supermarket is like a maze, and there is no obvious guiding sign, which brings them inconvenience.

4. As for the evaluation of the service, 65.8% of people have an average evaluation of Guang Tai. They feel that the overall quality of waiters in Guang Tai is low and there are still some defects. 23.3% people are satisfied with the service in Guang Tai; Others are very dissatisfied with the service. (See table) Their dissatisfaction includes the cashier's poor service attitude, slow speed and even miscalculation when checking out; And poor security service attitude, not very friendly to customers. For after-sales service, 54.8% consumers don't know about after-sales service; Only 1.3% praised after-sales service; 34.2% people think that after-sales service is average; 8.2% people think it is not good. For the behavior of checking the shopping list after shopping, 42.8% people think it is troublesome and delays the customer's time. At the same time, 18.2% people dislike checking documents, and think that supermarkets don't trust customers (* Note: some foreigners have complained about discrimination in this way), while others say that they can forgive it and facilitate supermarket management.

5. Regarding the environment in Guang Tai, 4 1. 1% people think that the environmental sanitation in Guang Tai is very good and clean; 52. 1% people didn't pay attention. This shows that Guang Tai has done a good job in environmental sanitation. At the same time, for the music played in shopping malls, 56.4% people think that Guang Tai should play some melodious music to make them more comfortable shopping; Others think it would be better to play product-related information and promotional information.

6.72.6% of the respondents hope to get the special price information of free goods in Guang Tai regularly, which to some extent reflects that the benefits are still the most concerned by consumers. Many interviewees believe that there are few special products in Guang Tai, most of which are only for members, and the prices of non-special products have no obvious advantages compared with competitors.