Forms of creativity

For example. Once upon a time, our plane was just a plane, static. As long as it was carefully retouched and expressed in place, it could be called a work. But in the ever-changing communication environment, when the moving gif poster first appeared, people were surprised that it could still be like this. This is an idea from breaking the traditional impression.

For example, the following group of works, a simple piece of paper, has become more interesting and meaningful by breaking through the plane pattern.

2. Cross-border correlation integration is parallel.

This technique is more common in modern advertising marketing. The most common gameplay is the cross-border between two brands and a higher-level professional cross-border, such as stars opening advertising companies and stars playing e-sports. But basically, 80% of these advertisers can think that they are just gimmicks and cannot be precipitated.

How can I form a work?

Any two of them merge together to form a brand-new thing. For example, the following example, music+movie, finally turned into a lens script on the staff.

3. Graft everyday things with imagination

Say anything more than ordinary people, that is, express it in visual form on the basis of the original. In fact, we have seen it in previous advertisements, such as Oreo's centennial series posters, the story of Miss JD.COM and so on. These are all forms of creative expression.

But to be honest, these can be bigger.

Today, I will share with you a work that you can't help but praise after reading.

4. Transform old objects with new forms.

It's like installing a house. All houses are messy and lifeless before installation, but once installed, they give the meaning of home.

This idea is suitable for outdoor use. New wine in old bottles, such as repainting mottled walls, repackaging taxis in cities, or replacing sidewalks and garbage bins in cities with cooler forms.

Or like the following group of photos, the contents are all paintings drawn by unknown local artists at bus stops.