How to promote the recycling industry to be effective?

According to the Report on the Development of Renewable Resources Recycling Industry in China (2020) recently released by the Ministry of Commerce, by the end of 20 19, the total amount of renewable resources recovered in China had reached 354 million tons, with a total recovery of about 900.38 billion yuan. There are about 65,438+10,000 enterprises recycling renewable resources, with150,000 employees, and the total amount of recycling renewable resources of major varieties is gradually increasing. The data shows that recycling networks have been established in most parts of the country, and the "Internet plus recycling" model has gradually matured, and the recycling system of renewable resources integrating recycling, sorting and distribution has gradually improved. Facing the resource recycling industry, how to promote it online? Don't worry, the following small series will take you to know. We suggest that enterprises can start from three points: first, with the help of search engines, the Internet has penetrated into people's lives in contemporary society. People are used to searching for the products they need online. It can be said that search engines are highly dependent products in the Internet age. Therefore, no matter what kind of industry we are engaged in, we can use search engines to expose our company, brand and products. Even in the traditional renewable resources industry, you can improve your exposure by using search engines. In China, Baidu is the biggest search engine for porridge | Qingfei, which has a B2B search engine specifically for enterprises-Aibu, which is a platform specifically for enterprises. Second, relying on multiple channels to promote the Internet era, there are many promotion channels, including search engines, self-media platforms, short video channels, voice communication channels, information flow advertisements, and so on. Enterprises in the renewable resources industry can make more use of these media channels to empower themselves, learn to use network resources, and use novel promotion channels to obtain better profits for themselves. Third, creating your own independent website is stressful, costly, time-consuming and difficult to compete, while online promotion is just the opposite. Enterprises in the renewable resources industry can try to set up their own websites, show their strength through official website's website, establish their corporate image, and make customers more inclined to choose when making comparisons. Of course, the promotion of renewable resources industry is not limited to the above three ways. Enterprises can also extend what they are not good at and give it to people who are good at it. In the industry, Guangzhou Dongcha Renewable Resources Co., Ltd. chose to cooperate with Baidu integrated service provider and handed over the online promotion and marketing work to Search.com. In just one month, the brand was exposed 5 135400 times, which greatly enhanced the brand value. Novice Xiao Bai wants to get in touch with online waste recycling. What worries him most is that he doesn't know how to do it. Actually, getting started is very simple. It depends on whether he really wants to do this business. As long as he makes up his mind, is willing to endure hardships, thinks about what recycling projects to do and understands the recycling market, he will certainly do this business well. Many people think it is a shame to collect waste products, because our impression of traditional recycling is deeply rooted. However, our goal is to make money, and this industry is neither noble nor cheap. And now the waste recycling has gradually evolved from traditional recycling to Internet recycling. Internet recycling is a decent profession and a "sunrise industry". Most of my peers started from the grassroots recycling brother, and now there are many people who earn hundreds of thousands of dollars a year. Therefore, only by putting down your so-called face can you devote yourself to the field of waste recycling without worries. Imagine that most young people can accept careers like courier brother and takeaway brother now. Why can't recycling brother accept it? Start small. The source of goods is income. For beginners, I don't suggest that you set up a packing station or sorting factory directly, because these early stages require a lot of money and a lot of manpower and material resources. The whole recycling process has not been clarified. If there is a problem in any link, it may not be worth the loss. So novices suggest starting from an early age. For example, you can do downstream recycling, that is, a recycler, drive a car, take a steelyard, and recycle a mobile phone to customers, which will also help you understand the recycling process and the recycling prices of various categories, and also help you make basic preparations for future market development. 2. Determine which projects are well done. The field of waste recycling is also divided into several departments, such as waste paper recycling, old clothes recycling, old metal recycling, plastic recycling and so on. Novice Xiaobai suggested choosing a category as a starting point. Generally, after fully mastering the recycling of one category, other categories will gradually replace it. If you see friends around you collecting scrap metal and starting to make money, you want to recycle old metal when your brain is hot. But before you do it, do you need to consider these questions: How much start-up capital do you have? Is there a source of goods and a home? What do you know about the classification of scrap metal? How much profit can you make after recycling? I never thought about it myself. Therefore, it is very important for everyone to do a full investigation and choose the road that suits them best before choosing the type. Find a suitable market, a reliable upstream channel, and there will be no shortage of sales after receiving the goods. If you want to make money by collecting waste products, you must skip the middleman. Only in this way can we make money, which shows how important choice is for distribution channels. For example, for collecting old clothes, we collect one ton ourselves at the price of 300-800 yuan/ton, and then sell it to a large packaging station/sorting factory. Unified goods (unsorted old clothes) can be sold per ton 1800-2200. If we classify ourselves, summer clothes can sell for 5000-6000 yuan/ton and winter clothes for 600- 1000 yuan/ton. There are shoes, bags, sheets, curtains and so on. And each price is different. But if it is only sold to the acquisition station, it belongs to the middleman, and we only earn the difference. Speaking of which, some people may ask, what if we can't find a packing station here? Use the internet! Nowadays, the recycling of renewable resources in internet plus is not a new word. Internet companies like this are also easy to find online. They used big data, informationization and intelligence to set up their own large-scale sorting plants/packaging stations, and too many friends around me realized their entrepreneurial dreams through the Internet. 4. Operation management is very important. Many young people who have just entered the business can't operate and manage, and it will be very difficult to do it. Management mainly includes personnel, stores, delivery and other issues. Operation mainly includes brand promotion and drainage. At least let your area know that there are your modules, and what kind of marketing activities should be used to attract the attention and drainage of the audience before opening the store. After opening a store, there should be on-site service training for recycling personnel, long-term marketing promotion in operation and customer maintenance. Recycling can't be confined to one place, such as large supermarkets, schools and surrounding residential areas. It can all be customers. You can also push to find property owners in various regions and communicate with them. Maybe we can talk about long-term cooperation. In many people's impression, waste recycling is often equivalent to "collecting junk", lacking technical content and low threshold. But in fact, with the continuous development of "circular economy", the status of scrap metal as a renewable resource has become increasingly prominent. 1. Marketing restrictions on waste recycling, recycling industry, resource recycling and luxury recycling. The waste recycling industry had better choose the Internet as the marketing channel, and there are many fine classifications in the waste recycling industry. The recycling industry covers a wide range, and there are many things that can be recycled, such as precious metals and metals, luxury goods, industrial equipment, resources, vehicles, famous wines and electronic products. Angry Frog Network can provide Internet marketing planning and promotion consultation, online problem solving, big data network marketing and short video marketing services. 2. How to promote the marketing of recycling industry? Angry frog. Com provides several suggestions. First, precision marketing. Understand the whole link, and make fine coverage for families, individuals, recycling stations and garbage stations. Second, collect data and information about people in need. Attract more people through the demand crowd, conduct effective communication and management, and follow up the sales transformation. Third, word-of-mouth marketing. For example, with the help of the word-of-mouth of recyclers, we can provide answers to related questions about the situation of product recycling and processing and the strength of manufacturers. Fourth, communication with relevant platforms and channels. For example, in some second-hand forums, flea markets, idle platforms and other communities and groups where people gather, find these people and make recommendations. Fifth, multi-channel self-media creation. Collect some issues and topics concerned by relevant people, create a professional self-media experience, and attract business negotiations. 3. Effective cooperation methods 1. Team preparation. Angry Frog Network sends a professional network marketing team to help recycling companies and resource recycling enterprises carry out all-round layout and effective marketing. Second, outsourcing cooperation. Recycling industry customers, outsourcing some business services, and outsourcing project operation through agreed operation service fee+commission. In 20021year, the recovery volume of nine renewable resources in China, such as waste steel, waste nonferrous metals, waste plastics and waste paper, reached 385 million tons, which was more than twice that in 20 12 year, which made the scrap metal recycling industry stand on the "window" and let many merchants glimpse the hidden business opportunities. According to the data of the same city, in the telephone recycling industry, the recycling of industrial materials, scrap metal mobile phones, computers and digital products is the fastest. Mr. You is the boss of a waste material recycling company, and he can be called an "expert" in waste metal recycling. Four years ago, a coincidence brought him into contact with the waste recycling industry. "Resource recycling is good for people and themselves, and the prospects should be good." Chief, do you think. After smelling the business opportunity, Boss You issued the first post of 58 cities under the recommendation of friends, and soon the merchants found you. "Now I still clearly remember how I felt when I made my first money by recycling waste products that others didn't like." Since then, he has officially entered the waste recycling industry. What are the promotion channels of waste recycling network? Waste recycling not only refers to selling paper sets and empty bottles, but also includes a large number of old equipment, old machinery, scrap metal, and old clothes, old quilts and other waste materials newly opened in recent years. The recycling value of some of these things is still great, and many bosses will also look for professional recycling companies or recycling teams in this area on the Internet platform. So many recycling companies will also promote it online. Now the Internet is also an important promotion channel for the waste recycling industry, and many waste recycling companies also acquire customers through online channels. What are the online promotion channels for the waste recycling industry? First of all, search engines like Baidu, especially large recycling companies and recycling teams, can recycle all over the country, even at home. We search for recycling companies for certain things on Baidu, and we can see many companies and advertisements. Later, I will also share the method of advertising promotion in Baidu with the bosses who do recycling business. Secondly, you can advertise on major classified information platforms, which are generally based on local recycling. If you are a national recycling merchant, this promotion channel can be released free of charge, and the payment method may not be cost-effective. Third, major self-media and short video platforms can publish articles and videos related to recycling. Promote it like this. Fourth, there are some B2B platforms. You can also open a corresponding store. Basically, these channels can help you promote your recycling business on the Internet and accept orders. How does the recycling industry advertise and promote in Baidu at low cost? What are the promotion channels of waste recycling network? Waste recycling not only refers to selling paper sets and empty bottles, but also includes a large number of old equipment, old machinery, scrap metal, and old clothes, old quilts and other waste materials newly opened in recent years. The recycling value of some of these things is still great, and many bosses will also look for professional recycling companies or recycling teams in this area on the Internet platform. So many recycling companies will also promote it online. Now the Internet is also an important promotion channel for the waste recycling industry, and many waste recycling companies also acquire customers through online channels. What are the online promotion channels for the waste recycling industry? First of all, search engines like Baidu, especially large recycling companies and recycling teams, can recycle all over the country, even at home. We search for recycling companies for certain things on Baidu, and we can see many companies and advertisements. Later, I will also share the method of advertising promotion in Baidu with the bosses who do recycling business. Secondly, you can advertise on major classified information platforms, which are generally based on local recycling. If you are a national recycling merchant, this promotion channel can be released free of charge, and the payment method may not be cost-effective. Third, major self-media and short video platforms can publish articles and videos related to recycling. Promote it like this. Fourth, there are some B2B platforms. You can also open a corresponding store. Basically, these channels can help you promote your recycling business on the Internet and accept orders. How does the recycling industry advertise and promote in Baidu at low cost? The payment method mentioned above can be ranked by bidding, or you can build a website to do search optimization. If you want to advertise on Baidu at low cost, you can authenticate a company's number 100. The first step to promote enterprise Baijia authentication is to register an enterprise Baijia account with your business license and ID card. Then pay a one-year Baidu 600 certification fee and mount the contact information. Finally, you can post articles, videos and other promotional information on the Baijia APP in your mobile phone, and add and recycle corresponding keywords. When users search on Baidu, they will be able to see your articles and videos. These are the advertisements you posted on Baidu. Enter the account number to find your phone number and contact you directly. The key is this promotion method. Baidu can include all your advertisements. If you also want to promote your recycling business on Baidu in this low-cost way, you can ask me if there is anything unclear. Remember to fill in a code when you pay for the certification, or you can ask me for a free operation information. Telling you how to publish your promotion information can get a better ranking on Baidu and help you promote it better. Pay attention to me, consult privately, get operational information, and let you do a good job in network promotion at low cost! # Enterprise Baijiahao Blue V Certification Service Provider # The payment method mentioned above can be ranked by bidding, or you can build your own website for search optimization. If you want to advertise on Baidu at low cost, you can authenticate a company's number 100. In today's Internet age, people's living habits have been changed by the Internet, such as online shopping. In this era, enterprises have also changed their promotion methods, and everyone has chosen online marketing. However, in network marketing and brand promotion, we should choose specific marketing methods according to our own situation in order to achieve the best results. Let's take a look at the promotion methods of online marketing. 1.seo Marketing This is a search engine ranking technology, which achieves the purpose of promotion by arranging keywords on the homepage of search engines. 2.sem marketing is promoted by keyword bidding, which is generally pay-per-click 3. Information flow advertisements The advantage of information flow advertisements is to match information flow advertisements according to users' browsing preferences. Most apps on the market now have information flow advertisements. 4. Short video advertising companies can shoot product advertisements or corporate promotional videos, and then put them on video websites, which has a good promotion effect. 5. Friends circle advertising Now everyone is playing in the circle of friends and can pay for advertising. Payment methods are very diverse. We can choose regional or national advertisements. In fact, this is also an information flow advertisement. According to the preference, age and gender of the target customers, the promotion crowd can be accurately selected. 6. At the bottom of the article page of Guangdiantong Advertising WeChat official account, there will be some advertisements, which belong to Guangdiantong Advertising and need to be paid. Now you can insert advertisements into the content of the article. The first step to promote enterprise Baijia authentication is to register an enterprise Baijia account with your business license and ID card. Then pay a one-year Baidu 600 certification fee and mount the contact information. Finally, you can post articles, videos and other promotional information on the Baijia APP in your mobile phone, and add and recycle corresponding keywords. When users search on Baidu, they will be able to see your articles and videos. These are the advertisements you posted on Baidu. Enter the account number to find your phone number and contact you directly. The key is this promotion method. Baidu can include all your advertisements. If you also want to promote your recycling business on Baidu in this low-cost way, you can ask me if there is anything unclear. Remember to fill in a code when you pay for the certification, or you can ask me for a free operation information. Telling you how to publish your promotion information can get a better ranking on Baidu and help you promote it better.