Who owns the right to use the advertisements on the exterior walls of shops?

The first and second floors of the community are shops, and the price is much higher than other floors of the community. Since it is a shop, merchants are likely to advertise on the external walls of the shops they buy. If the merchants advertise on the external walls of the shops they buy, it is unreasonable to pay rent to all owners of the community. Therefore, the explanation should be that the ownership of the external walls of these merchants belongs to the merchants.

Judging from the relevant provisions of the current laws and regulations, the ownership of the roof should belong to all owners. Article 31 of People's Republic of China (PRC) Urban Real Estate Management Law stipulates: "When the real estate is transferred or mortgaged, the ownership of the house and the land use right within the occupied area of the house are transferred and mortgaged at the same time."

This means that when the owner buys a house, he also obtains all the land use rights of the community where the house is located; Article 23 of the Provisional Regulations of the People's Republic of China on Assignment and Transfer of Urban State-owned Land Use Rights stipulates: "When the land use right is transferred, the ownership of the above-ground buildings and other attachments will be transferred." This shows that all the public buildings within the land indicated in the land use certificate used by the owners enjoy rights as long as they are included in the pool. Therefore, the ownership of the building roof belongs to all owners.

The advertising space on the exterior wall of the shop is owned by all owners, managed and used by the property management company, and the usage fee is charged by the property management company.

The following is the relevant introduction of advertising space:

1, definition:

Advertising space refers to the designated position of an advertisement when it is published in a specific media. In print advertising, it refers to which page it is on, or in a specific position on the page. In broadcast media advertising, it refers to which time period to put in according to the arrangement and time sequence of the program.

2. Features:

Consumers pay different attention to advertisements in different locations. There are two kinds of advertising positions, namely, spatial position and time position. The spatial position of advertisements, taking newspapers and magazines as an example, refers to the proportion of advertisements in the whole newspaper layout, and also refers to the size of advertisements themselves. Under the same conditions, big advertisements are more eye-catching than small advertisements. For example, if an advertisement in the same magazine appears on the front cover, back cover or two or three covers, it will attract readers' attention more than on the page in the middle of the magazine. If you must put it in the middle of the magazine, put it next to the most exciting articles in the magazine, so as to arouse readers' interest in advertising.

The right to use the advertisement on the exterior wall of the shop belongs to the owner. The lessee may change the right to use with the consent of the owner.