Xu Lei's personal experience.

From 2000 to 2002, he worked for Lenovo Group, responsible for the network promotion of Lenovo Group's brands and products;

From 2002 to 2007, he worked for Ye Hao Advertising Network, the largest professional online marketing service provider in China. He has served as sales director, executive director, deputy general manager and general manager of customer department in Northern Region, and served customers such as Taobao, Joyo Amazon, China Mobile, Bank of China and Beijing Hyundai.

In 2007, he served as the marketing consultant of JD.COM Mall, and was responsible for the establishment of the marketing system, team and company VI of JD.COM Mall.

From 2009 to 20 10, he served as the vice president of marketing of JD.COM Mall, and was fully responsible for advertising promotion, public relations promotion, brand building, government public relations, campus and corporate marketing of JD.COM Mall. He once planned the sports marketing (sponsoring Super League, CBA, Formula China Grand Prix and other events) and entertainment marketing (embedding male gangs and other film and television dramas) strategies of JD.COM Mall, which made the brand awareness and user coverage of JD.COM Mall grow explosively during his tenure.

20 1 1 In April, B2C website Youbu Online Shoes City, operated by shoe giant Belle International Holdings, was responsible for the marketing, public relations promotion, brand building and wireless business of Youbu. In just half a year, Youbu has established a marketing system and operation mode based on effect marketing, which has enabled Youbu to grow rapidly from zero orders, with more than 5,000 orders per day and promoted to the top three shoe shopping websites.