How to optimize Baidu search engine

SEO in the station:

The foundation of SEO: understand and apply the page structure that conforms to web standardization;

SEO page selection: home page, information list page (related aggregation page) and final page are suitable for optimization, such as recruitment website home page, a category list page, company page and position page are all key optimization pages;

SEO internal chain strategy: avoid a single-level top-down link structure, which should be a network link structure. In practice, we can consider linking the keywords of articles to related lists, or linking the classification of information to classified lists. Internal chain is not only SEO, but also an information navigation, so don't be too deliberate;

SEO keyword strategy:

Core keywords: words like "Guangzhou talent network" usually cost a lot and users have a high hit rate in search, but because there are too many similar websites, it is difficult to get a good ranking;

Long tail keywords: For example, keywords with structural characteristics such as "Guangzhou Fashion Designer Recruitment" (region+professional title+recruitment) and "Luomeng Men's Clothing Guangzhou Branch Recruitment" (company name+recruitment) are widely distributed, and the single hit rate is low, but this tail is very long, with more words and higher overall hit rate. This depends on the information characteristics of the website, for example, news websites do not have such typical characteristics;

Keyword layout: Baidu attaches great importance to the frequency of keywords and arranges the keywords that need to be optimized reasonably in the page. According to my experience, it can be around 10, and of course it is recommended to be around 6%. From the tool point of view, we can consider the header of each block and the title description of other elements, and the quality of visible text is better than that of invisible text;

Avoid using hidden or invisible ways to pile up keywords;

Discover popular keywords and user search functions:

Pay attention to the statistical system of the website (such as cnzz, 5 1.la, etc. ), and you can find the hot keywords of your own website;

At the same time, it is also very important to find the user's search characteristics, that is, the "long tail keywords" mentioned above.

Check the relevant keywords provided by search engines and use them reasonably in the station;

Observing the words highlighted by the search engine in the search results, the highlighted words may not be the searched words, but the words combined by the search engine, that is, the user's search characteristics. Finding this point can help us analyze users' search characteristics and reasonably combine the keyword structure of the website.

SEO link address optimization: Short explanatory link addresses are the most popular. Good link addresses are: /category/drag-link,/product/Mitsubishi-Galant-drag-link-LHD-Ma-151985-PID1763, etc. You can include keywords in the title; However, it is not very convenient to set a lot of Chinese information in the link address, such as /company/ 1023, /job/98678, which is very simple and clear, which is also very good. Is the dynamic address okay? As few parameters as possible.

Off-site search engine optimization:

Off-site link: There is a principle that you can refer to "how others call you", so the selection of link text is very important. This principle is widely used in text selection and various prompts to increase the voting for the target url;

Link export:

Don't link bad stations, taboos;

Try not to link to websites that have nothing to do with the website itself. The first reason is that it is bad for users, and the second reason is that it may affect yourself.