Xinhua South International Holding (Group) Co., Ltd.

Lin Wenxin, Chairman and Vice Chairman of Xinhua South International Holdings Limited

Lin Wenxin, Chairman of Xinhua South International Holdings Limited

Xinhua South International Holdings Co., Ltd., formerly known as Xinhua South International Investment Co., Ltd., was established in June1997165438+10. Is a state-owned enterprise mainly established by Xinhua International Holdings Limited, a subsidiary of Xinhua News Agency in Hong Kong. The main goal of the company's predecessor was to establish the "China Network" and go public in the United States. After the successful listing of China Net in the United States, the company reorganized and turned to other fields for investment and operation. At present, the company is mainly engaged in high-end real estate project development, home investment, storage supermarkets, biotechnology research and development and achievement promotion, marketing planning and brand upgrading and promotion. The registered capital of the company is RMB 1 billion, the total assets are nearly RMB1billion, the total number of employees is more than 654.38+million, and there are more than 200 senior professional managers.

& lt entrepreneurial story > Lin Wenxin is good at business.

July. 27th meeting in 2007

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□ Yuan Qihua/Wen

I have been in contact with Lin Wenxin for quite a long time, and I have the impression that he is a "good businessman". He speaks highly of business. First, he thinks he is a kind businessman and lacks the worldly wisdom of unscrupulous means. The second is that he is a good businessman, and he seems to have business cells in his bones. It is these two "goodness" that laid the foundation for his success today.

The success of teenagers makes business dreams come true.

In the mid-1980s, Lin Wenxin, like many people with dreams in that era, left his hometown and stood on the land of Shenzhen. At that time, Shenzhen was just a hot land that had just been reclaimed, which just gave birth to the seeds of hope for these young people.

Shenzhen was full of opportunities. Young Lin Wenxin is not afraid of hardship. He has done many kinds of jobs, first to make a living, and then to earn more money. However, at this time, Lin Wenxin has shown his talent in business. Even though he worked hard every day, he didn't stop looking for bigger opportunities. This effort has finally paid off. At the age of 2 1, Lin Wenxin found the first bucket of gold in her life through import and export trade.

Today, Lin Wenxin laughs about the success of that year, saying that there were many special preferential policies in Shenzhen at the beginning, and there were huge business opportunities for those who set their minds on it. At that time, it was still an era of material scarcity. The consumption desire of mainlanders seems to have arisen overnight. If something novel can be imported from abroad, it can find a market in the mainland and bring huge profits. What's more, I was still young at that time, and I had a fearless enterprising spirit in my bones. I firmly believe that anything can only be successful if it is done, and it will never be successful if it is not done.

After the initial success of her career, Lin Wenxin did not indulge in narcissism, nor did she spend a lot of money every day like many people who made a fortune. He set himself a higher goal, from small enterprises to large enterprises. 1At the beginning of 993, Lin Wenxin, who was only 24 years old, entered the third office of Guangdong Provincial People's Government, and was sent to Hong Kong as the chairman of Guofeng Enterprise Group Co., Ltd. a few years later. The young Lin Wenxin didn't disappoint. During my work in Hong Kong, I was most proud of my participation in the establishment of ChinaNet, which eventually contributed to the successful listing of ChinaNet in the Nasdaq market in the United States. China. com has also become a sensational Chinese concept stock. At that time, many entrepreneurs in the mainland did not know where the threshold of overseas capital market was.

After China went public. Com, Lin Wenxin, who retired completely, established Xinhua South International Investment Co., Ltd., and since then she has her own corporate flagship. This is through the experience of China. Com believes that Lin Wenxin, who was born in industry, soon showed his talent for capital operation. Industry and capital operation dance and complement each other, which enables his enterprise to develop rapidly. Xinhua South Group has successively controlled Shenzhen Wenhua Real Estate Company, Guangdong Xinhua Biotechnology Co., Ltd., Shenzhen Taining Shopping Mall and Shenzhen Taining Property Management Company. A multi-field, interdependent and well-defined enterprise group is growing day by day.

From the day he set foot in Shenzhen, Lin Wenxin began his journey of hope and entrepreneurship. Today, Lin Wenxin has turned her dream into reality and controlled a huge enterprise group. He seemed to look back and see that the road he had traveled for more than 20 years was straight, tortuous, flat and bumpy. ...

Shopping center property to build industrial chain

2/kloc-0 At the beginning of the century, Shenzhen continued to play a leading role in reform and accelerated the pace of restructuring state-owned enterprises. Lin Wenxin's keen sense of smell made him realize that there are huge opportunities for the restructuring of state-owned enterprises. From shareholding to holding, from relative holding to absolute holding, the New South China Group he controlled successfully acquired Shenzhen Wenhua Real Estate Development Company.

Shenzhen Wenhua Company is an established real estate enterprise established in 1985, and also a real estate enterprise cultivated by Shenzhen Municipal Government. Wenhua Company is a member of Shenzhen Real Estate Association, ranking sixth among 500 enterprises in the same industry in Shenzhen, and has successively won the honorary titles of Shenzhen Advanced Unit, Shenzhen Civilized Enterprise, Contract-abiding and Credit-keeping Enterprise, etc. This acquisition makes Lin Wenxin not only enter the real estate field, but also become the mainstream real estate developer in Shenzhen.

"At that time, Shenzhen real estate developers were clearly divided, and some enterprises were very strong. At this time, it is too difficult and risky to set up a new real estate company to share a piece of it, and holding Wenhua Real Estate Company is equivalent to getting a pass to enter the real estate market at once. " Lin Wenxin is very proud of the M&A behavior of that year.

Lin Wenxin understands that real estate developers should not only provide high-quality hardware environment for owners, but also have a continuous high-quality soft environment to enhance the internal quality and external value of real estate projects. To this end, Lin Wenxin also controlled Taining Property Management Company, integrated real estate development and management, and opened up the upstream and downstream chains. Then he set up Taining Shopping Mall and Taining Kindergarten next to Shenzhen Taining Garden Community, a community developed by Wenhua Company, and introduced advanced early childhood education concepts from Hong Kong. In addition to the supporting facilities that he can solve, Lin Wenxin also intends to rent the real estate to banks and McDonald's, and try to make the supporting facilities of the real estate project available. Taining Garden also became a model of mature communities in Shenzhen earlier. Lin Wenxin's series of measures have greatly enhanced the popularity and reputation of Wenhua Company's real estate projects.

Lin Wenxin said that during his years of working in Hong Kong, what he likes to ponder most is why small Hong Kong can become a world metropolis. Later, he gradually realized that an important reason for Hong Kong's success was service. It does everything for you that the guests need, even what the guests didn't expect. This is the real people-oriented concept. So when he returned to work in the mainland, no matter what he did, the first thing he thought of was how to serve customers. "As long as your service is in place and even makes customers feel that they are worth the money, customers will be willing to pay for your service. Businessmen have done this, but they still can't make money? "

The tobacco industry has injected new connotations.

On March 29th, 2006, Guangdong Xinhua Biotechnology Industry Co., Ltd., which is controlled by Lin Wenxin, was awarded the invention patent of nicotine-free cigarette by China National Intellectual Property Administration. Lin Wenxin gave this patent a name full of artistic conception and imagination-Xinhua DD cigarette liquid. This patent can greatly reduce the nicotine content in cigarettes by adding traditional Chinese medicine additives to tobacco leaves, thus basically achieving the purpose of making cigarettes harmless.

After getting this patent, many people are happy for Lin Wenxin, because in the eyes of many experts, the advent of Xinhua DD cigarette liquid can be said to be a major event in the tobacco industry. All mankind knows that smoking is harmful to health, but tobacco is a pillar industry in many countries and cannot be banned. Tobacco industry occupies a very important position in China. Relevant departments have clearly pointed out that tobacco consumption is a special and long-term historical and social consumption habit in the world, which should be properly guided and restricted under the premise of full understanding and respect; We should publicize the harm of smoking objectively and fairly, and exaggerating the harm will only backfire. In particular, we should vigorously advocate the production of low-harm cigarettes and cultivate China cigarette brands. In this case, the wisest thing to do is to reduce the harm of smoking to human beings through technological innovation and technological revolution, and at the same time, businesses can also get huge commercial benefits from it.

Holding the patent of Xinhua DD cigarette liquid, Lin Wenxin fully demonstrated his special talent in market operation. He knows that Xinhua DD cigarette liquid must focus on the high-end market if it wants to rapidly industrialize and maximize its benefits. So he chose to cooperate with a famous cigarette factory in Yunnan and reached a letter of intent with the service department of the Great Hall of the People to produce special cigarettes for the Great Hall of the People. In 2006, Guangdong Xinhua Biotechnology Company held a large press conference in the Great Hall of the People in Beijing. More than 60 mainstream news media at home and abroad were present, all of which were affirmed by large-scale news reports.

Guangdong Xinhua Biotechnology Co., Ltd. cooperated with famous cigarette factories with the patented technology of Xinhua DD cigarette liquid, and extracted technical remuneration according to the cooperative production quantity and sales quantity. At present, in addition to preliminary cooperation with a well-known tobacco factory in Yunnan, an agreement has been reached with another well-known tobacco factory. Xinhua Biotechnology Company provides patented technology, and the other party provides brand for its transformation and pays technical remuneration. Lin Wenxin said that the main reason why Xinhua Bio can collect technical remuneration from cooperative tobacco factories instead of selling tobacco additives in a general sense is that it provides advanced marketing technology and methods for manufacturers, which not only improves the product nature and price, but also sells this high-tech and low-harm cigarette in large quantities, thus realizing high profits. In the future, Xinhua Bio-company will continue to cooperate with well-known cigarette factories to help them improve cigarette quality and greatly increase profits by adding Xinhua DD cigarette liquid. More importantly, with the increase of market share of products with Xinhua DD cigarette liquid, tobacco damage will be reduced accordingly.

Lin Wenxin said that smoking is harmful to the human body, but how to reduce the toxicity of smoking to the human body is also the goal that Xinhua DD cigarette liquid should achieve and can achieve. As a successful technology independently developed by China people, it is the glory and pride of Xinhua Bio to promote it to the whole country and even the whole world in the Great Hall of the People.

Property right hotel realizes the second take-off

When other industries entered a stable period, Lin Wenxin began to look for new industries and profit growth points. After a long and careful investigation and screening, he set his sights on a five-star hotel-style apartment with property rights. After traveling and staying in hotels all the year round, he found that there is a huge "gold mine" here.

Over the years, Lin Wenxin has developed a habit of many projects with bright spots. He likes to do it himself and make his own plans. He feels that only in this way can he express all his inner inspirations completely and accurately. In his project plan, he wrote such a passage: Chain hotel is a value innovation project with unlimited potential, unlimited market and unlimited charm. This innovative five-star hotel project is essentially different from serviced apartments and five-star hotels in general. By surpassing the service function of hotel apartments and the emotional positioning of general five-star hotels, the project will create an innovative product market space that is incomparable to five-star hotels in the traditional sense, and continue to lead after taking the lead in the market. The project realizes the leap of customer value through the enterprise's own value innovation, that is, the enterprise develops novel products with a value far higher than the market price for customers through brand-new ideas and as low as possible operating costs. The positioning and recognition of customers will enable the enterprise to continuously realize the value return of innovative ideas. This system-wide market positioning model is also an innovative model that has long been sought after by domestic and foreign investment funds and changed from traditional varieties to investment varieties.

Lin Wenxin hopes that his five-star hotel with property rights can be managed by a management company that transcends the design of hotel-style apartments. In addition to surpassing five-star hotels in apartment design and decoration, it can also reflect another kind of property-based hotel apartment oriented to emotion, humanization and extremely private space, filling a strategic gap in a new market. "

After the scheme was formed, Lin Wenxin focused on a high-class hotel project in Wangfujing, Beijing through careful investigation. In his eyes, with the sustained and rapid development of Beijing's economy, various commercial activities are becoming more and more frequent, and there are more and more buildings and commercial facilities in Wangfujing business district, and more and more customers with strong purchasing power. Beijing's unique political and economic status has also given Wangfujing great opportunities for development. Moreover, after more than eight years' transformation, Wangfujing Business Circle has gradually become a modern comprehensive functional block with advanced municipal facilities, beautiful environment and strong cultural atmosphere, integrating business, office, residence, entertainment, tourism, exhibition and other functions, and also ensuring a stable return on real estate investment in the region.

Since then, Lin Wenxin has reached an agreement with a real estate company in Beijing that owns the land to be developed in Wangfujing area. Xinhua South Group holds a real estate company and is responsible for project development.

Encountered a stab in the back, the assets were inexplicably blocked.

In the course of starting a business for more than 20 years, Lin Wenxin has had too many legendary stories and many falls, but none of them seems to have a deep memory of him, and that incident has almost become a "Waterloo" since he started his business, which ruined his whole career.

In the second half of 2005, Lin Wenxin chose two value innovation projects, namely hotel chain and tobacco processing industry. However, when he was fully pushing forward the project progress in Beijing, something happened in Shenzhen, and he had to put down what he was doing and go back to Shenzhen. One of his companies became the defendant, and some people tampered with the court, so that most of the assets of Xinhua South Group were seized.

Lin Wenxin was surprised at first, because he knew that a series of companies he controlled were operating well as a whole, with low asset-liability ratio, clear equity relationship between companies, clear capital flow and strict firewall system. At the same time, the company whose assets have been seized has no debt at all. So what caused the company to get into a lawsuit? Lin Wenxin soon learned that an independent legal person company borrowed 4 million yuan from a company in Shenzhen with a term of 1 year, but the loan was made through a unit in Yunnan. At first, no one cared about the mystery. Later, with the development of the situation, Lin Wenxin found that they had unconsciously got into the trap set by others.

At the end of 2005, before the loan deadline, the unit in Yunnan sued the local court, demanding that the borrowing company repay the loan of 4 million yuan, and the local court also seized the shopping mall assets of the holding company of the borrowing company worth nearly 200 million yuan at an extremely fast speed.

In order to unseal the closed shopping mall as soon as possible, Lin Wenxin actively negotiated and immediately sent company executives and lawyers to Yunnan with a draft of 4 million yuan. But strangely, neither the local court nor the borrower accepted the repayment of 4 million yuan, and Lin Wenxin's assets continued to be seized.

Lin Wenxin was furious. The other party sued for repayment of 4 million yuan of unexpired loans. Why did the court seize thousands of square meters of commercial shops worth nearly 200 million yuan from another independent legal person company when the repayment was not delivered to the door? The national law clearly stipulates that the assets seized by the court should be consistent with the actual debts. In Shenzhen, where land is precious, is the value of thousands of square meters of commercial shops only a mere 4 million when the national housing prices soar? Lin Wenxin produced an appraisal report issued by an international authoritative appraiser firm, but the other party did not recognize it. Lin Wenxin stepped back and asked the other court to seal up only the assets corresponding to the loan amount. The other party said that so many assets are a whole and cannot be sealed up separately. Lin Wenxin said angrily that this completely ignores the facts. Those assets are not a whole at all, but belong to several different real estate licenses, so it does not prevent the separate seizure, but the other party still cares.

Just when Lin Wenxin was puzzled, why his various solutions were not recognized by the other party, and finally someone lost no time to express to Lin Wenxin that he was willing to buy his assets seized by the court. Until now, the question in Lin Wenxin's heart has finally been confirmed. It turns out that the other party is Xiang Zhuang's sword, and he intends to be Pei Gong. The loan of 4 million is bait, and it is true to buy his assets at a low price.

The truth of the matter angered many people around, and everyone asked Lin Wenxin to trace it to the end and find out who was behind the incident. At this time, Lin Wenxin was more angry than everyone else. Because of the excessive seizure by the court, it was obviously illegal. It not only stopped several of his enterprises, but also caused huge economic losses. More importantly, it forced hundreds of employees to be laid off. "I feel sorry for these laid-off workers, but how can I tell them the inside story?" Lin Wenxin said helplessly.

Value innovation opens a new chapter

An old pioneer lost his horse-a blessing in disguise is a blessing in disguise. After suffering, Lin Wenxin admitted that he finally had time to reflect on it for so many years and made a new integration of his career. He said that I have been an enterprise for more than 20 years, and I have both successes and failures, but it is usually the result of market competition, and it is normal to win and lose. But this time, I really realized that there are many abnormal factors in the competition, and these abnormal factors are more destructive to an enterprise. Opponents may kill people for some ulterior motive. The terrible thing is that you may not even know who the other person is, so it is hard to prevent.

Perhaps after experiencing unexpected troubles, Lin Wenxin has strengthened her determination to shift her career focus to Beijing. He plans to lease Taining Shopping Mall to a commercial group with rich experience in commercial operation to ensure continuous and stable income for the group. And he will continue to operate tobacco projects and property hotel projects in the north.

"Now the country strongly advocates innovation. I think that not only technology but also market and value should be innovated. It is necessary to maximize product value through value innovation. " Tobacco project and property hotel project are the platforms for Lin Wenxin to realize his own value innovation. "That delayed me for two years and wasted my precious opportunity, but I won't be discouraged and I won't give up. On the contrary, during this period, I considered the plan more carefully. I will speed up the implementation of these two innovative projects and strive to see results as soon as possible. "

Lin Wenxin said that many people don't understand the way of value innovation. In fact, the significance of value innovation is no less than scientific and technological innovation. A thing is a waste in one place and a treasure in another. A thing may be unremarkable, but adding something may turn stone into gold and turn waste into treasure, just like Xinhua DD cigarette liquid. "I want to be an advocate and a practitioner of value innovation. Please wait and see, New South China Group will achieve rapid development again under the banner of value innovation. " Lin Wenxin said.

Social responsibility and being a good corporate citizen

When Lin Wenxin bought Wenhua Real Estate Company, this once famous real estate company in Shenzhen had lost its former glory. For various reasons, Wenhua Company is on the verge of losing money. At that time, the company had nearly 600 employees, and downsizing could reduce the burden on enterprises as soon as possible. However, Lin Wenxin said that downsizing is not the purpose of reform. You can't be a heartless person or an irresponsible entrepreneur. You can't just watch employees who have worked hard with the enterprise for so many years lose their jobs at once. Enterprises can't abandon them in difficult times. They must ensure every employee's job opportunities and be responsible to the employees to the end. After the layoff plan was made, there was an uproar for a time. Some people lament Lin Wenxin's generosity, some people are cynical, and others are waiting for jokes to see how Wenhua Company dragged Lin Wenxin into the water and dragged him to death.

On the one hand, Lin Wenxin led Wenhua Company to overcome difficulties, on the other hand, he mobilized all forces to form a joint force, and expanded market share by expanding cooperation areas and upgrading cooperation grades. Wenhua Company also keeps a close eye on the trend of leading funds, grasps the market demand and changes in time, and provides customers with high-quality personalized and innovative high-end products. Time passed day by day, and Wenhua Company got out of trouble day by day. Later, someone asked Lin Wenxin that layoffs are a normal means for the company you just acquired, and it is immediate. Many enterprises do this, and employees can't say anything, but why do you take the risk to carry this burden? Lin Wenxin said with a smile that there are many reasons why Wenhua Company went from glory to decline, but ordinary employees can never be blamed. They should not bear the consequences. I helped them when they were fired. I believe they will cherish this job opportunity. Mourners will win! This is a very simple truth.

In fact, for Lin Wenxin, he has done a lot of things to serve the society. In the late 1990s, in order to help the government solve the problem of children's difficulty in enrolling in Shenzhen, one of his companies invested 5 million yuan to establish Taining Primary School in Shenzhen, covering an area of more than 6,500 square meters. The enthusiasm for education and public welfare not only embodies Lin Wenxin's dedication, but also embodies the spiritual connotation of Shenzhen.

Lin Wenxin often said that he was a poor child when he was a child. Knowing that even a little help can be a kind of motivation and inspire a person's positive courage in the most difficult time. "Everything I am doing now is actually doing the responsibility of an entrepreneur. If I want to help more people, I must have more power, so I must do more things and create greater wealth. "

Standing high and looking far, Lin Wenxin's understanding of life has become simpler and deeper: be a man, be a man first, then do things. A person is like this, so should an entrepreneur. As an entrepreneur, we should first be a good entrepreneur and then a good enterprise. He asked himself to be a man and do things with a clear conscience. He has another view on fame and fortune: fame is not what I want, but profit is necessary, because creating value is the responsibility of entrepreneurs, and it is also the responsibility entrusted to entrepreneurs by society and the times. Entrepreneurs do not create wealth, just like students do not study, workers do not work, and soldiers do not fight, which is a dereliction of duty.

Lin Wenxin said that a responsible entrepreneur is destined to bear a heavier burden than ordinary people, and may also bear greater pressure, but since he has chosen to be an entrepreneur, he must have a spirit of no regrets.

There is a long way to go in Xiu Yuan, and I will go up and down. Today, Lin Wenxin is continuing to carry forward his responsibilities as an entrepreneur.

& lt Lin Wenxin's file >

Lin Wenxin,1born in June, 1969, originally from Lufeng, Guangdong.

1989 worked for Shenzhen Material Group;

1993-200 1, transferred to the third office of Guangdong Provincial People's Government, and stationed in Hong Kong during the period to serve as the chairman of the board of directors of Guofeng Enterprise Group Co., Ltd.;

1997 participated in the establishment of chinanet and listed on the Nasdaq market in the United States; Since then, Shenzhen Xinhua South International Investment Co., Ltd. has been established, holding successively Shenzhen Wenhua Real Estate Co., Ltd., Guangdong Xinhua Biotechnology Industry Co., Ltd., Shenzhen Taining Shopping Mall and Shenzhen Taining Property Management Co., Ltd.; Shenzhen Wenhua real estate company once ranked sixth among 500 enterprises in the same industry in Shenzhen;

Lin Wenxin is currently the Chairman of the Board of Directors of Xinhua South International Holdings (Group) Co., Ltd. and the Vice Chairman of Capital Enterprise Club.

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