Ali and Vanke are both raising pigs. What is their abacus? Does cross-border pig raising really make money?

In May, Vanke openly recruited pig-raising posts and announced the plan to raise 250,000 pigs in the first phase. For a time, this news screened the major media, and there were many discussions on the Internet. But in fact, Vanke is not the first enterprise to participate in the pig industry across the border. Why do so many big names like Alibaba, JD.COM and Netease choose to set foot in the pig industry? What are they up to?

17 years ago, when the famous Peking University graduate chose to sell pork, he certainly didn't expect that the pig industry would attract a lot of competition from business tycoons. In fact, for the real estate industry, it is definitely not Vanke that joins the pig industry. Before Vanke, Country Garden, Wanda, Evergrande and other head housing enterprises also announced their entry into agriculture and animal husbandry.

2065438+In May 2008, Country Garden WeChat official account posted a message about recruiting pig experts. At that time, Country Garden said that it was currently recruiting a person in charge of the pig business department, requiring 10 years of work experience. Its responsibilities include presiding over the overall operation and management of the Division, organizing the formulation of the Division's development strategy and implementation plan, and organizing their implementation. "Fengchang" raising pigs has caused heated discussion in the industry for a time. Wanda and Evergrande have earlier pig-raising time lines. At the end of 20 14, Wang Jianlin announced that he would go to Guizhou to raise pigs. Wanda provides piglets and feed, and the subsequent pork is sold to the whole country through wanda plaza. In 20 16, Xu Jiayin invested 300 million yuan to build more than10 agricultural and animal husbandry bases in Guizhou. But at that time, Wanda and Evergrande both positioned the purpose of raising pigs as "helping the poor".

And the internet tycoon, raising pigs is a high-tech way. Ding Lei, the first one to finish, started to raise pigs in 2009, and gained a lot of attention with his original breeding mode and high-quality characteristics such as living in an apartment, listening to music, not taking antibiotics, and slowly raising pigs for 300 days. In 20 15 years, I also hosted a group of network tycoons in wuzhen. Following Netease Ding Lei, from 2065438 to March 2008, Alibaba Cloud reached a cooperation with Sichuan Special Drive Group and Kant Group to realize all-round intelligent pig raising through the artificial intelligence system "ET Brain". According to the forecast of Alibaba Cloud, by 2020, the output of live pigs will reach100000.

Almost at the same time as Ali, at the 20 18 global digital technology explorer conference, Liu announced the establishment of agriculture and animal husbandry and officially entered the pig industry. In the form of cooperation with universities, colleges and other professional institutions, JD.COM Agriculture and Animal Husbandry released a three-module intelligent farming solution of Shennong Brain (AI)+ Shennong Internet of Things Equipment (IoT)+ Shennong System (SaaS). In other words, it is to make pig raising more mechanized and intelligent, such as pig face recognition camera, pig feeding robot, inspection robot, retractable pigsty and other high technologies have been applied. On the eve of 20 19 and 6 18, JD.com's JD.COM Agriculture and Animal Husbandry Co., Ltd. and Jilin Qijing jointly launched the first batch of AI breeding pigs, and jointly launched the "AI Fresh Meat Shop" in all channels. Through Jingdong Intelligent Breeding Solution, it helps large and medium-sized breeding enterprises to reduce labor costs by more than 30%, save feed by 8- 10% and shorten the slaughter time by 5-8 days. According to incomplete statistics, if this solution is applied to the whole aquaculture industry in China, the industry cost can be reduced by at least 50 billion yuan every year.

Before many real estate and Internet tycoons in China entered the market, international investment banks had turned their attention to the pig industry in China. First, Goldman Sachs spent nearly $300 million to acquire pig farms in Hunan and Fujian, and then Deutsche Bank invested $60 million to acquire a 30% stake in Shanghai Hongbo Group pig farm. At that time, the remarks of foreign investment banks "speculating pigs" also surprised the market.

Raising pigs will become a new choice for Vanke and so many technology and Internet companies. In the final analysis, raising pigs will make money, especially after the epidemic, pork prices remain high and profits are higher. As far as pig industry is concerned, it is not an exaggeration to say that pigs are the most valuable agricultural and sideline products in China.

20 19 pork prices rose sharply, and the share price of Mu Yuan, a leading domestic enterprise, rose all the way, and Qin Yinglin, the chairman, became the richest man in southern Henan. In Chinese mainland Forbes rich list in 20 19, Qin Yinglin family jumped to the ninth place on the list with a wealth value of 1 174 billion yuan, surpassing Zhang Yiming. Qin Yinglin is also the only food entrepreneur in the top ten. You know, a year ago, he was only ranked 68th on this list. Now, his total assets have surpassed many Internet and real estate tycoons, which are 1.9 1 times that of Lei Jun and 1.66 times that of Sun Hongbin. At present, pig industry is the cradle of wealth, and a large number of pig enterprises have achieved good results. Another leading enterprise, Wen's shares, saw its net profit in the first quarter of this year increase nearly five times year-on-year; New head enterprises have new hopes, and their net profit increased by125-140% year-on-year. Other small and medium-sized enterprises, some net profit is even seven times that of last year. Tang Renshen is a breeding enterprise in Hunan. Every pig sold can earn 1750 yuan.

This is because pork is very important in people's lives in China. China is the largest consumer and producer of pork in the world, slaughtering about 700 million pigs every year. The market value of the whole pork industry has reached 3 trillion, and the industries directly related to pork are 1.4 trillion, which is 2-3 times that of the smartphone market. Bigger than the breeding market is the domestic pork consumption market, accounting for more than half of the global pork consumption. In China, the per capita annual consumption of pork is about 59 kilograms, and the average person eats more than 3 taels of pork every day, which is twice the world average.

However, compared with European and American countries, China's agricultural development is still at a low level, with labor agriculture as the mainstay. Before the bosses left, in the pig industry, the application of Internet of Things and artificial intelligence technology in China was almost blank, but the individual data of pigs was vacant for a long time. This also gives a group of bosses the opportunity to intervene. As can be seen from the above introduction, these bosses want to apply their scientific and technological strength to the extreme of the pig industry. Internet companies have advanced technology and management system, not only simply raising and selling pigs, but also combining innovative technology with tradition to scientifically raise pigs.

In fact, pork prices remain high, and profiteering may have just begun. According to the situation in previous years, everyone can stay for 7 days when they go home for the New Year-10 days. Who would have thought that this year, affected by the epidemic, countless people were blocked. This makes the stocks of pigs that were affected by the "swine fever" last year, and there is a shortage of stocks. However, unexpectedly, the second crit followed. An epidemic broke out abroad. Brazil in particular, the United States exports the most pork to our countries, but the demand for pork in China has not decreased. All kinds of factors add up, leading to the current pork price will only rise rather than fall. In this way, there will only be more and more cross-border pig-raising enterprises in the future. With more and more giants entering the pig industry, what new ways to play in the pig market are worth looking forward to.

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