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Benefits of building a website for enterprises

Publication date: August 24, 2006; Visits: 2 times

1, initiative and interactivity

Corporate websites are no longer facing "passive" readers, but purposeful "active" customers. Buyers and potential customers will actively look for corporate websites through the Internet and ask for the services they need. A well-designed corporate website will be able to meet users' needs and even realize two-way communication, which is beyond the reach of general traditional media.

2. Infinite extension

Its capacity is unlimited, and any information you want to provide to customers, such as product information and pictures, can be entered. Its time is unlimited, 24 hours a day, 7 days a week, 365 days a year, providing services at any time. Its position is not limited. At present, most countries in the world regard the development of the Internet as one of the primary policy goals, and surfing the Internet is as simple as turning on the TV at home.

3. Low cost

This is the goal pursued by enterprises. The minimum requirements of enterprise website construction do not require a lot of money and investment, and there is almost no risk. Not only that, but also share part of the labor force through the enterprise website, save the cost of market development, business sales and customer service, and shorten the distance of the sales system.

4. Multifunctional

In the modern and future information society, corporate websites will become one of the indispensable corporate identification signs. Enhancing the added value of enterprises can not only provide customers with an efficient information channel, but also play an important role in recruiting talents. It can be an instant message billboard or a shopping mall. All-round type depends on the overall creativity of the enterprise.

1, which is conducive to enhancing corporate image.

Generally speaking, it is unlikely for an enterprise to establish its own website to bring new customers and new business to the enterprise immediately, and it is also unlikely to greatly improve its performance immediately. The role of corporate websites is more similar to the advertisements made by enterprises in newspapers and television to promote the company itself and its brand. The difference is that the enterprise website has a larger capacity, and enterprises can put almost anything they want customers and the public to know into the website. In addition, relatively speaking, the cost of establishing a corporate website is much lower than other advertising methods. The cost of an enterprise website is only 30,000 ~ 40,000 a year. Enterprises will spend hundreds of thousands of dollars advertising in newspapers in a few days. Of course, websites and advertisements are two different ways of publicity, each with different functions. They are more complementary than mutually exclusive. If an enterprise has its own website, it is necessary to publicize the website as much as possible in various advertisements and put specific content in the website.

2. Make the company have the ability of network communication.

In China, people often misunderstand the Internet and think that e-mail is the Internet. We have met many companies that use email addresses as web addresses and print them on business cards. In fact, e-mail is just one of the most commonly used and simplest functions on the Internet. The real connotation of the Internet lies in the richness of its content, which is almost all-encompassing. For an enterprise, the sign of its network communication ability is that the company has its own independent website, not email.

3. You can introduce the company and its products in detail.

One of the most basic functions of the company website is to introduce the company and its products in a comprehensive and detailed way. In fact, the company can put anything people want to know on the website, such as company profile, company workshop, production facilities, research institutions, product appearance, functions and uses. , which can be displayed online.

4, realize the function of e-commerce

Now, you can realize the e-commerce function for your enterprise on the website. You can post on the website:

A real-time news release system: online publishing company news and various industry news, trends, delivery dates, etc. ;

B Real-time quotation system (such as transportation industry): full container shipping, bulk shipping, air freight quotation, trailer quotation, express quotation, online booking system (customer booking → booking reception → booking feedback) and cargo tracking inquiry system;

C online download system: including online management, online publishing, etc. ;

D Electronic mall system: You can open your own shop online;

E customer message boards, online surveys, recruitment systems, mailing lists, BBS forums, etc.

5. Be able to keep close contact with customers.

In the United States, whenever people want to know what new products and services a company has, or what changes have been made to old products and services, or even just want to know what news the company has, they will habitually enter the company's website. Because foreign companies are used to publishing all the information about new products and services online, and regularly publishing company news online. Chinese enterprises and customers are not used to this contact method for the time being, and the content of Chinese enterprises' websites is generally updated once every long time. But as more and more companies publish products and information online, this situation will change obviously. After all, more and more companies have network capabilities and gradually get used to using the network to communicate.

6. Be able to establish business contacts with potential customers.

This is one of the most important functions of corporate websites, and it is also the fundamental reason why so many foreign companies attach great importance to website construction. At present, big buyers all over the world mainly use the Internet to find new products and suppliers, because it has the lowest cost and the highest efficiency. In principle, as long as you know the company's website, people anywhere in the world can see its products. Therefore, the key is how to promote the company website. A very practical and effective method is to register the company's website on world-famous search engines (such as YAHOO, EXCITE, ALTAVISTA, etc.). ) and select keywords related to the company's products and services, so that potential customers can easily find the company and products. This is a common practice in international business, and practice has proved very effective.

7. The communication cost can be reduced.

For many enterprises, the annual communication expenses, especially those related to import and export, are a huge expense. Using multiple email addresses provided by the company website can effectively reduce the communication cost, which is a very practical benefit of the company website (the cost of using email to communicate is only the local telephone bill).

8. You can use the website to get customer feedback in time.

General customers will not take the initiative to feedback information to the company. For example, when a company designs a website, it adds emails and spreadsheets specially used for customers to contact the company. Because it is extremely convenient to use, relatively speaking, ordinary customers prefer to contact the company in this way. Therefore, the company can get many customers' opinions and suggestions.